Visit Myrtle Beach, South Carolina Audience in United States

Visit Myrtle Beach, South Carolina has an estimated audience of 1,226,506 people in United States. 55.7% are female, 44.3% are male, average age 46.2. Top regions: South Carolina, North Carolina, Pennsylvania. Top brand affinities: Capital One, Staples (Canada), Circle K, Google Maps, Autism Awareness.

The average Visit Myrtle Beach, South Carolina fan in United States is 46.2 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Pennsylvania. Top brand affinities include Capital One, Staples (Canada), Circle K, with strongest over-indexing on Capital One (14.57× the country average). Demographically, the Visit Myrtle Beach, South Carolina audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Visit Myrtle Beach, South Carolina fans

Demographic split for Visit Myrtle Beach, South Carolina audience in United States
MetricValue
Female55.7%
Male44.3%
Average age46.2
Estimated audience size1,226,506

Audience persona

The typical Visit Myrtle Beach, South Carolina fan in United States is more female, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Visit Myrtle Beach, South Carolina in United States
RegionReachAffinity
South Carolina200,03910.84×
North Carolina120,4653.26×
Pennsylvania42,6731.03×
Ohio39,9921.06×
New York39,1620.57×
Virginia35,1691.18×
Florida27,1780.33×
Georgia26,0830.69×
Tennessee20,9380.85×
Maryland17,6570.84×
West Virginia17,3733.04×
Texas17,1630.16×
New Jersey16,9730.54×
California15,5320.12×
Kentucky14,5660.95×
Illinois14,1820.35×
Massachusetts13,9450.58×
Michigan13,3880.42×
Indiana13,3760.6×
Connecticut8,6640.7×
Missouri7,7720.39×
Minnesota7,5150.43×
Alabama6,6350.39×
Kansas6,4950.67×
Wisconsin6,3080.34×
Colorado6,0330.31×
Mississippi6,0130.6×
Louisiana5,3460.34×
Arkansas5,3410.53×
Oklahoma5,2240.38×
Alaska4,9531.89×
New Hampshire4,7720.99×
Idaho4,5840.75×
Hawaii4,3790.83×
Iowa4,3530.43×
Montana4,3181.27×
South Dakota4,2621.5×
Utah4,2220.38×
North Dakota4,1501.65×
Arizona4,0500.16×
Nebraska4,0050.65×
New Mexico3,9840.65×
Nevada3,9710.33×
Rhode Island3,9491.01×
Maine3,9470.9×
Washington3,9330.16×
Oregon3,9200.28×
Vermont3,8841.8×
Delaware3,8311.13×
Washington, District of Columbia2,7660.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visit Myrtle Beach, South Carolina audience
BrandAffinityCategory
Capital One14.57×Business & Career
Staples (Canada)12.53×Business & Career
Circle K16.15×Shopping
Google Maps8.56×Internet & Social Media
Autism Awareness19.03×Health
CarGurus11.28×Cars & Mobility
Enterprise Rent-A-Car11.66×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Vanessa Kirby20×Movies & TV
AccuWeather11.65×Home & Garden
Indeed.com6.98×Business & Career
Stephen Hawking20.06×Business & Career
Google News9.25×News
Namecheap46.69×Technology & Electronics
Diane Keaton9.35×Movies & TV
Amanda Seyfried15.69×Movies & TV
Barbra Streisand19.66×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
PubMed23.86×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visit Myrtle Beach, South Carolina audience
TraitClusterScore
Quality AwarenessPREMIUM1.65
Community OrientationOPEN1.49
Pet OwnershipJOY1.24
Price SensitivityPREMIUM1.23
DIY MentalityTHRILL1.19
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Visit Myrtle Beach, South Carolina
CountryShare
United States95.6%
Canada1.2%
United Kingdom1.1%

See Visit Myrtle Beach, South Carolina audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Visit Myrtle Beach, South Carolina have in United States?

Visit Myrtle Beach, South Carolina has an estimated audience of 1,226,506 people in United States, concentrated in South Carolina and North Carolina.

What is the gender split and age of Visit Myrtle Beach, South Carolina fans?

55.7% of Visit Myrtle Beach, South Carolina fans are female, 44.3% are male, with an average age of 46.2 years.

Which brands do Visit Myrtle Beach, South Carolina fans like most?

Visit Myrtle Beach, South Carolina fans show strongest brand affinity for Capital One (14.57×), Staples (Canada) (12.53×), and Circle K (16.15×) over the country average.

Where do Visit Myrtle Beach, South Carolina fans live in United States?

Visit Myrtle Beach, South Carolina fans in United States are most concentrated in South Carolina (reach 200,039), North Carolina (reach 120,465), and Pennsylvania (reach 42,673). These three regions account for the largest share of the active audience.

What other brands do Visit Myrtle Beach, South Carolina fans also like?

Beyond Visit Myrtle Beach, South Carolina itself, the audience over-indexes on Staples (Canada) (12.53×), Circle K (16.15×), Google Maps (8.56×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visit Myrtle Beach, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.