Rascasse Audience Intelligence

Merchandise Audience in United States

A data profile of the people who buy, follow and care about Merchandise in United States — modelled from more than twelve digital signal sources. Merchandise has an estimated audience of 591,994 people in United States.

#18among New wave in United States#7888among Person in United States#4568in Music & Radio

The average Merchandise fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Namecheap, The Kills, Meg Ryan, with strongest over-indexing on Namecheap (135.56× the country average).

Demographically, the Merchandise audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Merchandise fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Namecheap.

Category: Music & Radio · Type: Person · Subtype: New wave

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merchandise profile in United States.

Audience size
592K
in United States
Gender
40.2%♀
59.8% male
Age
39.5
average years
Country rank
#33080
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Merchandise fans

40.2% are female, 59.8% are male, average age 39.5.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Merchandise audience in United States
MetricValue
Female40.2%
Male59.8%
Average age39.5
Estimated audience size591,994
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Merchandise audience in United States
Age bracketShare%
16-1924%
20-2916%
30-3916%
40-4919%
50+25%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Merchandise audience comes from United States.

Worldwide audience distribution share by country for Merchandise
CountryShare
Indonesia12.9%
United States12.2%
Brazil10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merchandise audience in United States is strongest.

Fig. 05

Top regions by affinity

Merchandise fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~20K1.30×
02Arkansas~6K1.22×
03New York~40K1.21×
04Texas~60K1.20×
05California~80K1.19×
06Maryland~10K1.16×
07Hawaii~3K1.16×
08Louisiana~9K1.13×
09Florida~40K1.12×
10Mississippi~5K1.11×
11Georgia~20K1.10×
12Virginia~20K1.09×
13Oregon~7K1.08×
14New Jersey~20K1.06×
15South Carolina~9K1.06×
16Nevada~6K1.05×
17Kansas~5K1.03×
18Alaska~1K1.03×
19Washington, District of Columbia~2K1.02×
20Minnesota~8K1.01×
21Alabama~8K1.01×
22Pennsylvania~20K0.99×
23Oklahoma~6K0.99×
24Washington~10K0.98×
25Indiana~10K0.97×
26Connecticut~6K0.97×
27Iowa~5K0.97×
28South Dakota~1K0.97×
29Vermont<1K0.97×
30Illinois~20K0.96×
31Tennessee~10K0.96×
32Wisconsin~8K0.96×
33Kentucky~7K0.96×
34Massachusetts~10K0.95×
35North Dakota~1K0.95×
36Arizona~10K0.94×
37Nebraska~3K0.94×
38Rhode Island~2K0.94×
39Ohio~20K0.93×
40Missouri~9K0.93×
41New Mexico~3K0.93×
42Montana~2K0.93×
43Colorado~9K0.92×
44Utah~5K0.91×
45West Virginia~2K0.91×
46Delaware~1K0.91×
47Michigan~10K0.90×
48Maine~2K0.89×
49Idaho~3K0.88×
50New Hampshire~2K0.86×
Fig. 06

Affinity by region

Affinity by region — Merchandise, United States
0.86×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Merchandise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Merchandise audience
#·InterestCategoryAffinity×
01NamecheapTechnology & Electronics135.56×
02The KillsMusic & Radio55.84×
03Modest MouseMusic & Radio41.82×
04INXSMusic & Radio38.46×
05LCD SoundsystemMusic & Radio34.23×
06Dead KennedysMusic & Radio33.32×
07FugaziMusic & Radio26.08×
08The HivesMusic & Radio26.01×
09Julian CasablancasMusic & Radio24.04×
10Queens of the Stone AgeMusic & Radio21.23×
11Meg RyanMovies & TV20.26×
12Mac DeMarcoMusic & Radio20.19×
13Kim ZolciakMovies & TV20.00×
14Dennis QuaidMovies & TV17.18×
15John MalkovichMovies & TV13.34×
16Sharon OsbourneMovies & TV10.59×
17Anna FarisMovies & TV8.79×
18Kurt CobainMusic & Radio8.43×
19BeetlejuiceMovies & TV7.29×
20RedditInternet & Social Media2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Merchandise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Merchandise audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.42×
IndulgenceJOY1.80×
TraditionCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Merchandise audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.84×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Merchandise have in United States?

Merchandise has an estimated audience of 591,994 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Merchandise fans?

40.2% of Merchandise fans are female, 59.8% are male, with an average age of 39.5 years.

03

Which brands do Merchandise fans like most?

Merchandise fans show strongest brand affinity for Namecheap (135.56×), The Kills (55.84×), and Meg Ryan (20.26×) over the country average.

04

Where do Merchandise fans live in United States?

Merchandise fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Merchandise fans also like?

Beyond Merchandise itself, the audience over-indexes on The Kills (55.84×), Meg Ryan (20.26×), Beetlejuice (7.29×), and Dennis Quaid (17.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More New wave audiences in United States

See Merchandise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Merchandise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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