Merchandise Audience in United States
Merchandise has an estimated audience of 595,453 people in United States. 40.1% are female, 59.9% are male, average age 40.0. Top brand affinities: REC TEC Grills, Staycation, Urban Outfitters, Product design, JibJab.
Top brand affinities include REC TEC Grills, Staycation, Urban Outfitters, with strongest over-indexing on REC TEC Grills (66.31× the country average). Demographically, the Merchandise audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Indulgence.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Merchandise fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 40.0 |
| Estimated audience size | 595,453 |
Audience persona
The typical Merchandise fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for REC TEC Grills.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| REC TEC Grills | 66.31× | Sports |
| Staycation | 8.69× | Home & Garden |
| Urban Outfitters | 4.55× | Shopping |
| Product design | 3.64× | Business & Career |
| JibJab | 10.17× | Internet & Social Media |
| Yahoo Sports Fantasy | 11.02× | |
| Steampunk | 5.79× | Fashion & Accessoires |
| Israel | 2.28× | Travel & Leisure |
| Home construction | 1.55× | Home & Garden |
| Monmouth County, New Jersey | 9.54× | Travel & Leisure |
| Home equity | 1.92× | Home & Garden |
| Gungor | 40.86× | Music & Radio |
| Nipsey Hussle | 5.35× | Music & Radio |
| Home staging | 4.32× | Home & Garden |
| Pro-Ject | 3.3× | Music & Radio |
| UK garage | 4.29× | Music & Radio |
| Hobe Sound, Florida | 21.93× | Travel & Leisure |
| Home Delivery | 2.37× | Food & Beverages |
| Cass County, Missouri | 7.47× | Travel & Leisure |
| Winemaking | 3.4× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.14 |
| Indulgence | JOY | 1.52 |
| Tradition | CONSERVATISM | 1.44 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Quality Awareness | PREMIUM | 1.33 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Brazil | 11.5% |
| Indonesia | 11.3% |
See Merchandise audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Merchandise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.