Wistia Audience in United States

Wistia has an estimated audience of 269,674 people in United States. 55.0% are female, 45.0% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Eurostar, Dailymotion, Sharp Aquos, Yas Island, DuckDuckGo.

The average Wistia fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eurostar, Dailymotion, Sharp Aquos, with strongest over-indexing on Eurostar (285.32× the country average). Demographically, the Wistia audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Wistia fans

Demographic split for Wistia audience in United States
MetricValue
Female55.0%
Male45.0%
Average age36.1
Estimated audience size269,674

Audience persona

The typical Wistia fan in United States is balanced, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Eurostar.

Top regions in United States

Top regions ranked by reach for Wistia in United States
RegionReachAffinity
California37,0221.25×
Texas23,5781.02×
Florida21,4771.18×
New York17,0391.13×
Massachusetts13,6922.58×
Illinois9,5861.07×
Georgia9,5041.14×
Pennsylvania8,9100.98×
North Carolina8,3991.04×
Arizona8,2781.5×
Colorado7,7541.82×
Ohio7,1430.86×
Virginia7,1011.08×
New Jersey6,1380.89×
Washington6,1051.13×
Michigan5,8230.83×
Tennessee5,0370.93×
Utah4,8402×
Minnesota4,3741.13×
Indiana3,9570.8×
Wisconsin3,9420.97×
Oregon3,9141.27×
Maryland3,8070.82×
South Carolina3,7270.92×
Missouri3,4420.79×
Connecticut2,7881.03×
Alabama2,5260.67×
Nevada2,2170.85×
Oklahoma2,0150.67×
Kansas1,9240.91×
Louisiana1,8810.54×
Kentucky1,8790.56×
Idaho1,7841.32×
Iowa1,6500.74×
New Hampshire1,5221.43×
Maine1,4161.47×
Arkansas1,2470.56×
Rhode Island1,2301.43×
Nebraska1,2200.9×
Washington, District of Columbia1,1151.38×
Montana1,0811.45×
Mississippi1,0170.46×
Hawaii8890.77×
New Mexico7150.53×
Vermont5921.25×
North Dakota3930.71×
West Virginia3700.29×
South Dakota3610.58×
Delaware3470.47×
Alaska2510.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wistia audience
BrandAffinityCategory
Eurostar285.32×Cars & Mobility
Dailymotion67.44×Movies & TV
Sharp Aquos507.1×Technology & Electronics
Yas Island409.07×Travel & Leisure
DuckDuckGo30.71×Internet & Social Media
Bordeaux wine72.37×Food & Beverages
Paperless Post58.76×Shopping
BoJack Horseman41.81×Movies & TV
Livemusic10.71×Music & Radio
FlightAware19.73×Travel & Leisure
Esri105.04×Technology & Electronics
Bitdefender65.92×Technology & Electronics
Asurion42.36×Business & Career
Twilio47.06×Technology & Electronics
Home2 Suites by Hilton28.86×Travel & Leisure
WordPress23.65×Technology & Electronics
Software as a service21.13×Technology & Electronics
The UPS Store5.72×Shopping
Cigna15.61×Business & Career
Xerox46.33×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wistia audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.96
TravellingTHRILL2.33
Early Adopter MentalityPOWER2.2
Quality AwarenessPREMIUM1.69
IndulgenceJOY1.68
Career OrientationPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Wistia
CountryShare
United States39.6%
India7.2%
Japan6.9%

See Wistia audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Wistia have in United States?

Wistia has an estimated audience of 269,674 people in United States, concentrated in California and Texas.

What is the gender split and age of Wistia fans?

55.0% of Wistia fans are female, 45.0% are male, with an average age of 36.1 years.

Which brands do Wistia fans like most?

Wistia fans show strongest brand affinity for Eurostar (285.32×), Dailymotion (67.44×), and Sharp Aquos (507.1×) over the country average.

Where do Wistia fans live in United States?

Wistia fans in United States are most concentrated in California (reach 37,022), Texas (reach 23,578), and Florida (reach 21,477). These three regions account for the largest share of the active audience.

What other brands do Wistia fans also like?

Beyond Wistia itself, the audience over-indexes on Dailymotion (67.44×), Sharp Aquos (507.1×), Yas Island (409.07×), and DuckDuckGo (30.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wistia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.