Rascasse Audience Intelligence

Wistia Target Market in United States

A data profile of the people who buy, follow and care about Wistia in United States — modelled from more than twelve digital signal sources. Wistia has an estimated audience of 265,943 people in United States.

#5331among Brand in United States#1287in Technology & Electronics

The average Wistia fan in United States is 36.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eurostar, Paperless Post, Dailymotion, with strongest over-indexing on Eurostar (267.22× the country average).

Demographically, the Wistia audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wistia fan in United States is balanced, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Eurostar.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wistia profile in United States.

Audience size
266K
in United States
Gender
55.0%♀
45.0% male
Age
36.1
average years
Country rank
#51337
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wistia

55.0% are female, 45.0% are male, average age 36.1.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Wistia audience in United States
MetricValue
Female55.0%
Male45.0%
Average age36.1
Estimated audience size265,943
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Wistia audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

39.4%

of the worldwide Wistia audience comes from United States.

Worldwide audience distribution share by country for Wistia
CountryShare
United States39.4%
India7.2%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wistia audience in United States is strongest.

Fig. 05

Top regions by affinity

Wistia customers by region in United States
#RegionReachAffinity×
01Massachusetts~10K2.43×
02Utah~5K1.92×
03Colorado~7K1.64×
04Arizona~8K1.40×
05Maine~1K1.29×
06Rhode Island~1K1.29×
07New Hampshire~1K1.27×
08Montana<1K1.25×
09Idaho~2K1.24×
10California~40K1.21×
11Florida~20K1.19×
12Oregon~4K1.17×
13Washington, District of Columbia<1K1.17×
14Georgia~10K1.16×
15New York~20K1.11×
16Minnesota~4K1.11×
17Vermont<1K1.11×
18Washington~6K1.10×
19North Carolina~8K1.04×
20Illinois~9K1.03×
21Virginia~7K1.03×
22Wisconsin~4K1.00×
23Connecticut~3K1.00×
24Nebraska~1K1.00×
25Texas~20K0.99×
26South Carolina~4K0.98×
27Kansas~2K0.98×
28Pennsylvania~9K0.96×
29Tennessee~5K0.95×
30Nevada~2K0.94×
31New Jersey~6K0.92×
32North Dakota<1K0.91×
33Ohio~7K0.88×
34Hawaii~1K0.88×
35South Dakota<1K0.88×
36Alaska<1K0.88×
37Maryland~4K0.87×
38Indiana~4K0.86×
39Iowa~2K0.85×
40Missouri~4K0.83×
41Michigan~6K0.82×
42Delaware<1K0.82×
43Oklahoma~2K0.79×
44West Virginia<1K0.79×
45New Mexico~1K0.77×
46Arkansas~2K0.75×
47Alabama~3K0.74×
48Mississippi~2K0.74×
49Louisiana~2K0.71×
50Kentucky~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Wistia, United States
0.71×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wistia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wistia audience
#·InterestCategoryAffinity×
01Yas IslandTravel & Leisure411.15×
02Sharp AquosTechnology & Electronics382.78×
03EurostarCars & Mobility267.22×
04EsriTechnology & Electronics203.13×
05Paperless PostShopping123.67×
06AsurionBusiness & Career101.34×
07TwilioTechnology & Electronics90.61×
08Bordeaux wineFood & Beverages76.47×
09BluehostTechnology & Electronics64.89×
10BitdefenderTechnology & Electronics62.54×
11LifeLockTechnology & Electronics58.09×
12DailymotionMovies & TV57.33×
13AngelListBusiness & Career56.52×
14DuckDuckGoInternet & Social Media45.55×
15Home2 Suites by HiltonTravel & Leisure35.67×
16BoJack HorsemanMovies & TV34.86×
17T. Rowe PriceBusiness & Career34.18×
18WordPressTechnology & Electronics28.00×
19FlightAwareTravel & Leisure20.00×
20The UPS StoreShopping7.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wistia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wistia audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.12×
TravellingTHRILL2.02×
Early Adopter MentalityPOWER1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wistia audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Pet OwnershipJOY0.76×
SustainabilityBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wistia's target market in United States?

Wistia's target market in United States covers an estimated 265,943 people, concentrated in California and Texas.

02

What is the gender split and age of Wistia customers?

55.0% of the Wistia audience are female, 45.0% are male, with an average age of 36.1 years.

03

Which brands do Wistia fans like most?

Wistia fans show strongest brand affinity for Eurostar (267.22×), Paperless Post (123.67×), and Dailymotion (57.33×) over the country average.

04

Where do Wistia fans live in United States?

Wistia fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Wistia fans also like?

Beyond Wistia itself, the audience over-indexes on Paperless Post (123.67×), Dailymotion (57.33×), DuckDuckGo (45.55×), and Asurion (101.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Wistia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wistia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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