True Value Audience in United States

True Value logo

True Value has an estimated audience of 2,070,316 people in United States. 34.6% are female, 65.4% are male, average age 45.7. Top regions: Pennsylvania, California, New York. Top brand affinities: Hostelling International, Wood (magazine), TransUnion, AutoZone, Paul Stanley.

The average True Value fan in United States is 45.7 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Hostelling International, Wood (magazine), TransUnion, with strongest over-indexing on Hostelling International (16.93× the country average). Demographically, the True Value audience skews more male with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: TV series

Demographics of True Value fans

Demographic split for True Value audience in United States
MetricValue
Female34.6%
Male65.4%
Average age45.7
Estimated audience size2,070,316

Audience persona

The typical True Value fan in United States is more male, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for True Value in United States
RegionReachAffinity
Pennsylvania136,2041.95×
California125,4230.55×
New York99,8600.86×
Wisconsin74,6582.4×
Texas66,1510.37×
Ohio63,3940.99×
Illinois61,5070.89×
Michigan56,3831.04×
Florida53,4800.38×
Iowa48,2492.83×
Missouri46,1521.38×
Indiana40,4371.07×
Colorado37,0651.14×
Virginia35,9080.71×
North Carolina34,6410.56×
Arizona34,4070.81×
Connecticut33,4991.61×
South Carolina32,2621.04×
New Mexico30,2742.92×
Washington29,2430.7×
Kansas28,1661.73×
Oregon27,2031.15×
New Jersey26,9260.51×
Minnesota25,1170.85×
Massachusetts24,9220.61×
Georgia22,4060.35×
Idaho21,3332.05×
Arkansas20,6111.21×
Maryland19,6890.55×
Tennessee19,4960.47×
Oklahoma18,7420.82×
Utah17,4770.94×
Nebraska17,0121.64×
Mississippi14,5310.85×
Kentucky13,8340.53×
Louisiana13,5710.51×
Maine13,2931.79×
Alabama11,4700.4×
Nevada9,6780.48×
Montana8,9741.56×
New Hampshire5,8970.72×
Hawaii5,7510.65×
Vermont5,0361.39×
Wyoming3,7511.22×
West Virginia3,6630.38×
North Dakota3,4130.8×
Alaska3,2530.73×
Delaware3,1720.56×
Rhode Island2,9610.45×
Washington, District of Columbia2,7050.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for True Value audience
BrandAffinityCategory
Hostelling International16.93×Travel & Leisure
Wood (magazine)20.76×Business & Career
TransUnion12.37×Technology & Electronics
AutoZone3.58×Cars & Mobility
Paul Stanley19.24×Music & Radio
Menards3.99×Home & Garden
Bank of America2.8×Business & Career
Toro (company)15.75×Home & Garden
Travel agency5.62×Travel & Leisure
Day2.86×Business & Career
Equinox5.83×Politics & Society
Fictional film4.07×Movies & TV
Copa Airlines13.96×Travel & Leisure
Rockwell Automation27.74×Business & Career
Ingersoll Rand23.5×Business & Career
Pilot Flying J5.12×Cars & Mobility
The UPS Store2.61×Shopping
Ace Hardware3.01×Home & Garden
Cub Cadet13.16×Home & Garden
Anjelica Huston11.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by True Value audience
TraitClusterScore
DIY MentalityTHRILL3.33
Family OrientationCONSERVATISM2.16
IndulgenceJOY1.96
Design AffinityPREMIUM1.69
Urban LifestyleOPEN1.67
PatriotismCONSERVATISM1.62

Worldwide distribution

Worldwide audience distribution share by country for True Value
CountryShare
United States57.5%
India22.7%
Philippines5.6%

See True Value audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does True Value have in United States?

True Value has an estimated audience of 2,070,316 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of True Value fans?

34.6% of True Value fans are female, 65.4% are male, with an average age of 45.7 years.

Which brands do True Value fans like most?

True Value fans show strongest brand affinity for Hostelling International (16.93×), Wood (magazine) (20.76×), and TransUnion (12.37×) over the country average.

Where do True Value fans live in United States?

True Value fans in United States are most concentrated in Pennsylvania (reach 136,204), California (reach 125,423), and New York (reach 99,860). These three regions account for the largest share of the active audience.

What other brands do True Value fans also like?

Beyond True Value itself, the audience over-indexes on Wood (magazine) (20.76×), TransUnion (12.37×), AutoZone (3.58×), and Paul Stanley (19.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for True Value. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.