Rascasse Audience Intelligence

True Value Target Market in United States

A data profile of the people who buy, follow and care about True Value in United States — modelled from more than twelve digital signal sources. True Value has an estimated audience of 1,967,159 people in United States.

#246among TV series in United States#1483among Brand in United States#258in Shopping

The average True Value fan in United States is 45.7 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, New York.

Top brand affinities include Hostelling International, Wood (magazine), TransUnion, with strongest over-indexing on Hostelling International (16.93× the country average).

Demographically, the True Value audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical True Value fan in United States is more male, around 45.7 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Shopping · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the True Value profile in United States.

Audience size
2M
in United States
Gender
34.6%♀
65.4% male
Age
45.7
average years
Country rank
#14432
Brand in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of True Value

34.6% are female, 65.4% are male, average age 45.7.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for True Value audience in United States
MetricValue
Female34.6%
Male65.4%
Average age45.7
Estimated audience size1,967,159
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the True Value audience in United States
Age bracketShare%
16-196%
20-2914%
30-3920%
40-4925%
50+34%
Fig. 04

Worldwide distribution

55.6%

of the worldwide True Value audience comes from United States.

Worldwide audience distribution share by country for True Value
CountryShare
United States55.6%
India23.0%
Philippines5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the True Value audience in United States is strongest.

Fig. 05

Top regions by affinity

True Value customers by region in United States
#RegionReachAffinity×
01New Mexico~30K2.83×
02Iowa~50K2.82×
03Wisconsin~70K2.39×
04Idaho~20K2.13×
05Pennsylvania~100K1.87×
06Maine~10K1.77×
07Nebraska~20K1.75×
08Kansas~30K1.64×
09Montana~9K1.56×
10Connecticut~30K1.48×
11Vermont~5K1.38×
12Wyoming~4K1.37×
13Missouri~40K1.30×
14Arkansas~20K1.23×
15Oregon~30K1.17×
16Colorado~40K1.12×
17Indiana~40K1.09×
18Utah~20K1.07×
19South Carolina~30K1.01×
20Ohio~60K0.99×
21Mississippi~20K0.97×
22Michigan~50K0.93×
23North Dakota~4K0.92×
24Alaska~4K0.88×
25Oklahoma~20K0.87×
26Illinois~60K0.82×
27New York~90K0.80×
28Arizona~30K0.80×
29Minnesota~20K0.80×
30Hawaii~7K0.76×
31New Hampshire~6K0.72×
32Washington~30K0.68×
33Virginia~30K0.66×
34Delaware~3K0.60×
35Massachusetts~20K0.57×
36Maryland~20K0.55×
37Kentucky~10K0.55×
38California~100K0.53×
39Louisiana~10K0.53×
40North Carolina~30K0.51×
41Nevada~10K0.51×
42Rhode Island~3K0.51×
43Washington, District of Columbia~3K0.49×
44New Jersey~30K0.48×
45Tennessee~20K0.47×
46West Virginia~5K0.47×
47Alabama~10K0.45×
48Florida~50K0.38×
49Texas~60K0.36×
50Georgia~20K0.34×
Fig. 06

Affinity by region

Affinity by region — True Value, United States
0.34×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the True Value audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for True Value audience
#·InterestCategoryAffinity×
01Rockwell AutomationBusiness & Career27.74×
02Ingersoll RandBusiness & Career23.50×
03Wood (magazine)Business & Career20.76×
04Paul StanleyMusic & Radio19.24×
05Hostelling InternationalTravel & Leisure16.93×
06Toro (company)Home & Garden15.75×
07The A-TeamMovies & TV15.01×
08Copa AirlinesTravel & Leisure13.96×
09TransUnionTechnology & Electronics12.37×
10Bobcat CompanyHome & Garden8.42×
11National Car RentalCars & Mobility7.48×
12EquinoxPolitics & Society5.83×
13Travel agencyTravel & Leisure5.62×
14Pilot Flying JCars & Mobility5.12×
15Fictional filmMovies & TV4.07×
16MenardsHome & Garden3.99×
17AutoZoneCars & Mobility3.58×
18DayBusiness & Career2.86×
19Bank of AmericaBusiness & Career2.80×
20The UPS StoreShopping2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the True Value audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by True Value audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.80×
PatriotismCONSERVATISM1.53×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by True Value audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
MindfulnessBALANCE0.95×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is True Value's target market in United States?

True Value's target market in United States covers an estimated 1,967,159 people, concentrated in Pennsylvania and California.

02

What is the gender split and age of True Value customers?

34.6% of the True Value audience are female, 65.4% are male, with an average age of 45.7 years.

03

Which brands do True Value fans like most?

True Value fans show strongest brand affinity for Hostelling International (16.93×), Wood (magazine) (20.76×), and TransUnion (12.37×) over the country average.

04

Where do True Value fans live in United States?

True Value fans in United States are most concentrated in Pennsylvania (reach ~100K), California (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do True Value fans also like?

Beyond True Value itself, the audience over-indexes on Wood (magazine) (20.76×), TransUnion (12.37×), AutoZone (3.58×), and Menards (3.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See True Value audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for True Value. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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