Rascasse Audience Intelligence

Skil Target Market in United States

A data profile of the people who buy, follow and care about Skil in United States — modelled from more than twelve digital signal sources. Skil has an estimated audience of 586,605 people in United States.

#3443among Brand in United States#1395in Home & Garden

The average Skil fan in United States is 45.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NASDAQ, Makita, Love's Travel Stops & Country Stores, with strongest over-indexing on NASDAQ (12.32× the country average).

Demographically, the Skil audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skil fan in United States is more male, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for NASDAQ.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skil profile in United States.

Audience size
587K
in United States
Gender
12.1%♀
87.9% male
Age
45.5
average years
Country rank
#33263
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Skil

12.1% are female, 87.9% are male, average age 45.5.

Fig. 02

Gender split

12.1%
Female
87.9%
Male
Demographic split for Skil audience in United States
MetricValue
Female12.1%
Male87.9%
Average age45.5
Estimated audience size586,605
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Skil audience in United States
Age bracketShare%
16-193%
20-2917%
30-3923%
40-4925%
50+32%
Fig. 04

Worldwide distribution

69.8%

of the worldwide Skil audience comes from United States.

Worldwide audience distribution share by country for Skil
CountryShare
United States69.8%
Sweden2.3%
Brazil2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skil audience in United States is strongest.

Fig. 05

Top regions by affinity

Skil customers by region in United States
#RegionReachAffinity×
01Kansas~10K2.60×
02Indiana~10K1.19×
03South Carolina~10K1.16×
04Missouri~10K1.14×
05Arkansas~5K1.13×
06North Carolina~20K1.12×
07Oklahoma~7K1.11×
08Minnesota~9K1.10×
09Alabama~9K1.09×
10Iowa~5K1.09×
11Michigan~20K1.08×
12Wisconsin~10K1.08×
13Ohio~20K1.07×
14Kentucky~8K1.06×
15Utah~6K1.06×
16West Virginia~3K1.05×
17North Dakota~1K1.05×
18Tennessee~10K1.04×
19Louisiana~8K1.03×
20Illinois~20K1.02×
21Nebraska~3K1.02×
22Alaska~1K1.01×
23Oregon~7K1.00×
24South Dakota~1K1.00×
25Mississippi~5K0.98×
26Georgia~20K0.97×
27New Mexico~3K0.97×
28Delaware~2K0.97×
29Vermont<1K0.97×
30Texas~50K0.96×
31Washington~10K0.96×
32Maine~2K0.96×
33Connecticut~6K0.95×
34Montana~2K0.95×
35Pennsylvania~20K0.94×
36Idaho~3K0.94×
37New Hampshire~2K0.94×
38Virginia~10K0.93×
39Rhode Island~2K0.93×
40Hawaii~2K0.92×
41Florida~40K0.91×
42Colorado~8K0.91×
43Washington, District of Columbia~2K0.90×
44Nevada~5K0.87×
45California~60K0.85×
46Arizona~10K0.84×
47Maryland~8K0.84×
48Massachusetts~10K0.83×
49New Jersey~10K0.82×
50New York~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Skil, United States
0.77×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skil audience
#·InterestCategoryAffinity×
01ChannellockBusiness & Career49.52×
02Rockwell AutomationBusiness & Career49.09×
03Lincoln ElectricBusiness & Career38.46×
04Paul StanleyMusic & Radio37.35×
05MakitaHome & Garden29.80×
06WD-40Home & Garden28.98×
07DremelHome & Garden26.29×
08Love's Travel Stops & Country StoresShopping19.24×
09Holiday Inn ExpressTravel & Leisure19.16×
10AdeleMusic & Radio18.50×
11Auntie Anne'sFood & Beverages17.89×
12Titanic (1997 film)Movies & TV15.74×
13Holiday InnTravel & Leisure13.62×
14NASDAQBusiness & Career12.32×
15GameStopGames9.37×
16Western UnionBusiness & Career7.81×
17Online food orderingFood & Beverages7.26×
18The UPS StoreShopping6.23×
19Solar energyHome & Garden5.16×
20AutoZoneCars & Mobility4.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skil audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.91×
DIY MentalityTHRILL2.43×
Need for SecurityCONSERVATISM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skil audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Healthy LifestyleBALANCE0.69×
TravellingTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Skil's target market in United States?

Skil's target market in United States covers an estimated 586,605 people, concentrated in California and Texas.

02

What is the gender split and age of Skil customers?

12.1% of the Skil audience are female, 87.9% are male, with an average age of 45.5 years.

03

Which brands do Skil fans like most?

Skil fans show strongest brand affinity for NASDAQ (12.32×), Makita (29.8×), and Love's Travel Stops & Country Stores (19.24×) over the country average.

04

Where do Skil fans live in United States?

Skil fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Skil fans also like?

Beyond Skil itself, the audience over-indexes on Makita (29.8×), Love's Travel Stops & Country Stores (19.24×), GameStop (9.37×), and Paul Stanley (37.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Skil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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