Skil Audience in United States

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Skil has an estimated audience of 586,198 people in United States. 12.1% are female, 87.9% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Assassin's Creed II, Calvary Chapel, Kajang, Governor of Michigan, Grinch.

The average Skil fan in United States is 45.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Assassin's Creed II, Calvary Chapel, Kajang, with strongest over-indexing on Assassin's Creed II (14.5× the country average). Demographically, the Skil audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Skil fans

Demographic split for Skil audience in United States
MetricValue
Female12.1%
Male87.9%
Average age45.5
Estimated audience size586,198

Audience persona

The typical Skil fan in United States is more male, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Assassin's Creed II.

Top regions in United States

Top regions ranked by reach for Skil in United States
RegionReachAffinity
California57,3610.89×
Texas45,2160.9×
Florida36,5220.92×
New York26,0530.8×
North Carolina22,8221.29×
Ohio21,8831.21×
Illinois21,8471.12×
Pennsylvania19,3840.98×
Georgia17,5250.97×
Michigan17,0681.11×
Kansas13,7602.98×
Virginia13,4710.94×
Indiana12,9721.21×
Tennessee11,7101×
Washington11,3770.97×
New Jersey10,9220.73×
South Carolina10,5641.2×
Missouri10,4401.1×
Wisconsin10,2761.17×
Minnesota10,0791.2×
Arizona9,4120.79×
Alabama9,1861.12×
Massachusetts9,1360.79×
Kentucky8,5341.16×
Colorado8,2690.89×
Louisiana7,6671.01×
Oklahoma7,6311.17×
Maryland6,4460.64×
Oregon6,1950.92×
Iowa5,6651.17×
Connecticut5,4170.92×
Utah5,3301.02×
Mississippi5,2701.09×
Arkansas4,7530.98×
Nevada4,3770.77×
West Virginia3,2961.21×
Nebraska2,9251×
New Mexico2,5400.86×
Idaho2,3740.81×
Hawaii2,0930.83×
New Hampshire1,8470.8×
Maine1,7820.85×
South Dakota1,6411.21×
North Dakota1,3781.14×
Rhode Island1,2590.67×
Delaware1,2210.76×
Alaska1,1180.89×
Montana1,0900.67×
Washington, District of Columbia9500.54×
Vermont7740.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skil audience
BrandAffinityCategory
Assassin's Creed II14.5×Games
Calvary Chapel9.35×Politics & Society
Kajang17.17×Travel & Leisure
Governor of Michigan6.19×Politics & Society
Grinch3.08×Movies & TV
Unique Gifts1.79×Shopping
Wikia2.54×Internet & Social Media
N1 road (South Africa)3.09×Travel & Leisure
Ezekiel Elliott5.48×Sports
Vocal harmony3.18×Music & Radio
MK2.55×Music & Radio
Allama Iqbal Open University24.55×Business & Career
Hipster5.6×Politics & Society
Kansas1.51×Travel & Leisure
Birthday Gifts1.85×Kids & Family
Staycation1.84×Home & Garden
WESH2.69×Movies & TV
El Paso County, Colorado6.98×Travel & Leisure
Hog Hunting1.79×Sports
Jesse Plemons1.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skil audience
TraitClusterScore
Quality AwarenessPREMIUM2.24
DIY MentalityTHRILL1.78
Need for SecurityCONSERVATISM1.6
IndulgenceJOY1.54
Pet OwnershipJOY1.27
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Skil
CountryShare
United States70.1%
Sweden2.3%
Brazil2.2%

See Skil audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Skil have in United States?

Skil has an estimated audience of 586,198 people in United States, concentrated in California and Texas.

What is the gender split and age of Skil fans?

12.1% of Skil fans are female, 87.9% are male, with an average age of 45.5 years.

Which brands do Skil fans like most?

Skil fans show strongest brand affinity for Assassin's Creed II (14.5×), Calvary Chapel (9.35×), and Kajang (17.17×) over the country average.

Where do Skil fans live in United States?

Skil fans in United States are most concentrated in California (reach 57,361), Texas (reach 45,216), and Florida (reach 36,522). These three regions account for the largest share of the active audience.

What other brands do Skil fans also like?

Beyond Skil itself, the audience over-indexes on Calvary Chapel (9.35×), Kajang (17.17×), Governor of Michigan (6.19×), and Grinch (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.