Stanley Black & Decker Audience in United States
Stanley Black & Decker has an estimated audience of 2,394,204 people in United States. 14.0% are female, 86.0% are male, average age 40.2. Top brand affinities: Vijesti.ba, Elsword, MK, Minnesota, Eagan, Minnesota.
Top brand affinities include Vijesti.ba, Elsword, MK, with strongest over-indexing on Vijesti.ba (39.27× the country average). Demographically, the Stanley Black & Decker audience skews more male with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Category: Home & Garden · Type: Brand · Subtype: Tools
Demographics of Stanley Black & Decker fans
| Metric | Value |
|---|---|
| Female | 14.0% |
| Male | 86.0% |
| Average age | 40.2 |
| Estimated audience size | 2,394,204 |
Audience persona
The typical Stanley Black & Decker fan in United States is more male, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Vijesti.ba.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vijesti.ba | 39.27× | News |
| Elsword | 27× | Games |
| MK | 5.42× | Music & Radio |
| Minnesota | 2.21× | Travel & Leisure |
| Eagan, Minnesota | 19.7× | Shopping |
| Urban Outfitters | 1.69× | Shopping |
| Mothercare | 2.78× | Kids & Family |
| N1 road (South Africa) | 2.79× | Travel & Leisure |
| Kajang | 12.56× | Travel & Leisure |
| WESH | 3.04× | Movies & TV |
| Calvary Chapel | 6.04× | Politics & Society |
| Northrop Grumman | 3.89× | Business & Career |
| Indigenous Australian art | 7.76× | Arts & Culture |
| Pro-Ject | 2.08× | Music & Radio |
| ABC 7 Chicago | 2.15× | Movies & TV |
| Wikia | 1.64× | Internet & Social Media |
| Hog Hunting | 1.62× | Sports |
| Home staging | 2.46× | Home & Garden |
| Ernest Cline | 10.9× | Literature |
| La Opinión | 2.92× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.27 |
| Family Orientation | CONSERVATISM | 1.87 |
| Convenience Orientation | PREMIUM | 1.54 |
| Patriotism | CONSERVATISM | 1.49 |
| Need for Security | CONSERVATISM | 1.49 |
| Quality Awareness | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| China | 10.1% |
| Chile | 5.9% |
See Stanley Black & Decker audiences in other countries
More Tools audiences in United States
- Harbor Freight Tools (11,367,937)
- Stanley (10,249,536)
- DeWalt (9,764,425)
- Makita (4,360,297)
- Stihl (3,258,578)
How to read this data
Audience size is the estimated number of people in United States who actively search for Stanley Black & Decker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.