Makita Tools Audience in United States

Makita Tools logo

Makita Tools has an estimated audience of 1,026,418 people in United States. 12.5% are female, 87.5% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Gene Simmons, Circular saw, Techtronic Industries, WoodWorkers Guild of America, Bandsaw.

The average Makita Tools fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gene Simmons, Circular saw, Techtronic Industries, with strongest over-indexing on Gene Simmons (34.59× the country average). Demographically, the Makita Tools audience skews more male with an average age of 36.4, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Makita Tools fans

Demographic split for Makita Tools audience in United States
MetricValue
Female12.5%
Male87.5%
Average age36.4
Estimated audience size1,026,418

Audience persona

The typical Makita Tools fan in United States is more male, around 36.4 years old, with strong DIY Mentality tendencies and a notable affinity for Gene Simmons.

Top regions in United States

Top regions ranked by reach for Makita Tools in United States
RegionReachAffinity
California136,9591.21×
Texas72,6700.82×
Florida51,7020.74×
New York38,8750.68×
Washington26,6541.29×
Illinois25,8530.76×
Michigan24,1920.9×
Pennsylvania23,7860.69×
Georgia23,5600.75×
Ohio22,0430.7×
North Carolina21,5210.7×
Arizona18,5250.88×
Indiana17,7650.95×
Colorado17,2001.06×
Tennessee16,6640.81×
Oregon16,4611.4×
Missouri15,9120.96×
New Jersey15,5520.6×
Massachusetts15,3000.76×
Virginia14,9990.6×
Hawaii14,9483.39×
Minnesota14,6180.99×
Wisconsin14,1260.91×
Alabama12,9140.9×
South Carolina12,0360.78×
Utah11,3801.24×
Louisiana9,9480.75×
Kentucky9,8060.76×
Maryland9,7540.55×
Nevada9,7530.98×
Idaho9,0521.76×
Oklahoma8,8170.77×
Connecticut7,7620.75×
Kansas7,2740.9×
Arkansas7,2580.86×
Iowa7,1450.84×
Mississippi6,9770.83×
Montana6,4322.26×
Maine6,0121.64×
New Mexico5,8501.14×
New Hampshire4,4181.09×
Nebraska4,2590.83×
Vermont3,7862.1×
West Virginia3,4560.72×
Alaska2,5921.18×
North Dakota2,4171.15×
Rhode Island2,4000.73×
South Dakota2,1580.91×
Wyoming1,8641.23×
Delaware1,3280.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Makita Tools audience
BrandAffinityCategory
Gene Simmons34.59×Music & Radio
Circular saw40.11×Home & Garden
Techtronic Industries85.7×Home & Garden
WoodWorkers Guild of America108.15×Business & Career
Bandsaw54.85×Home & Garden
Screw17.3×Home & Garden
Cutting tool (machining)16.58×Home & Garden
Elliott wave principle182.77×Business & Career
Hammer drill32.05×Home & Garden
Loot Crate67.55×Technology & Electronics
Baazigar181.48×Movies & TV
Hand saw64.24×Home & Garden
Canvas On Demand48.74×Shopping
Brico106.85×Home & Garden
Ottolenghi80.69×Food & Beverages
Logging8.53×Technology & Electronics
Husqvarna21.23×Home & Garden
Table saw29.75×Home & Garden
KISS10.83×Music & Radio
Chervon102.79×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Makita Tools audience
TraitClusterScore
DIY MentalityTHRILL2.23
Need for SecurityCONSERVATISM1.94
Pet OwnershipJOY1.64
PatriotismCONSERVATISM1.57
Quality AwarenessPREMIUM1.57
Convenience OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Makita Tools
CountryShare
United States60.1%
United Kingdom11.7%
Canada7.2%

See Makita Tools audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Makita Tools have in United States?

Makita Tools has an estimated audience of 1,026,418 people in United States, concentrated in California and Texas.

What is the gender split and age of Makita Tools fans?

12.5% of Makita Tools fans are female, 87.5% are male, with an average age of 36.4 years.

Which brands do Makita Tools fans like most?

Makita Tools fans show strongest brand affinity for Gene Simmons (34.59×), Circular saw (40.11×), and Techtronic Industries (85.7×) over the country average.

Where do Makita Tools fans live in United States?

Makita Tools fans in United States are most concentrated in California (reach 136,959), Texas (reach 72,670), and Florida (reach 51,702). These three regions account for the largest share of the active audience.

What other brands do Makita Tools fans also like?

Beyond Makita Tools itself, the audience over-indexes on Circular saw (40.11×), Techtronic Industries (85.7×), WoodWorkers Guild of America (108.15×), and Bandsaw (54.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Makita Tools. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.