Bandsaw Audience in United States

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Bandsaw has an estimated audience of 796,098 people in United States. 32.4% are female, 67.6% are male, average age 46.0. Top regions: Texas, California, Florida. Top brand affinities: Kajang, Vocal harmony, Governor of Michigan, Goop, Israel.

The average Bandsaw fan in United States is 46.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kajang, Vocal harmony, Governor of Michigan, with strongest over-indexing on Kajang (41.39× the country average). Demographically, the Bandsaw audience skews more male with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bandsaw fans

Demographic split for Bandsaw audience in United States
MetricValue
Female32.4%
Male67.6%
Average age46.0
Estimated audience size796,098

Audience persona

The typical Bandsaw fan in United States is more male, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Kajang.

Top regions in United States

Top regions ranked by reach for Bandsaw in United States
RegionReachAffinity
Texas75,2341.1×
California70,9170.81×
Florida37,9010.7×
New York31,7360.71×
North Carolina24,7271.03×
Ohio23,7270.97×
Pennsylvania23,6250.88×
Georgia23,4380.96×
Illinois23,1320.87×
Michigan21,4431.03×
Virginia18,3480.95×
Washington18,0271.13×
Tennessee16,8671.06×
Indiana15,3451.06×
Arizona13,9190.86×
Missouri13,6501.06×
Wisconsin13,5621.13×
Massachusetts13,1180.84×
New Jersey12,5100.62×
Colorado12,4410.99×
Alabama12,4311.12×
Minnesota12,4011.09×
Kentucky11,1151.11×
Louisiana11,0721.08×
South Carolina10,6890.89×
Oregon10,6841.17×
Maryland10,3240.75×
Oklahoma10,0131.13×
Utah8,8501.24×
Arkansas7,8281.19×
Iowa7,2491.11×
Kansas6,9691.11×
Mississippi6,6361.01×
Connecticut6,2960.79×
Idaho5,2331.31×
Nevada5,1340.67×
West Virginia4,6371.25×
Nebraska4,4991.13×
New Mexico4,1501.04×
Maine3,3701.18×
New Hampshire3,3131.06×
Montana2,9551.34×
Hawaii2,8240.83×
South Dakota2,1751.18×
Rhode Island1,9550.77×
Alaska1,9501.14×
North Dakota1,9481.19×
Vermont1,4821.06×
Delaware1,4670.67×
Wyoming1,3011.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bandsaw audience
BrandAffinityCategory
Kajang41.39×Travel & Leisure
Vocal harmony9.26×Music & Radio
Governor of Michigan14.98×Politics & Society
Goop10.63×Internet & Social Media
Israel3.81×Travel & Leisure
Cherish (group)17.64×Music & Radio
Wok10.55×Food & Beverages
Product design3.07×Business & Career
Google Home9.73×Technology & Electronics
headspace13.17×Health
Hibachi10.87×Food & Beverages
Grinch5.43×Movies & TV
Grace Slick11.38×Music & Radio
Tezz8.23×Movies & TV
Eagan, Minnesota20×Shopping
Pro-Ject4.63×Music & Radio
El Paso County, Colorado14.43×Travel & Leisure
Hipster10.48×Politics & Society
Fairy godmother7.89×Literature
Indigenous Australian art14.44×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bandsaw audience
TraitClusterScore
DIY MentalityTHRILL2.11
Need for SecurityCONSERVATISM1.9
IndividualismJOY1.46
PatriotismCONSERVATISM1.36
Price SensitivityPREMIUM1.29
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Bandsaw
CountryShare
United States27.4%
United Kingdom10.1%
Spain9.6%

See Bandsaw audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bandsaw have in United States?

Bandsaw has an estimated audience of 796,098 people in United States, concentrated in Texas and California.

What is the gender split and age of Bandsaw fans?

32.4% of Bandsaw fans are female, 67.6% are male, with an average age of 46.0 years.

Which brands do Bandsaw fans like most?

Bandsaw fans show strongest brand affinity for Kajang (41.39×), Vocal harmony (9.26×), and Governor of Michigan (14.98×) over the country average.

Where do Bandsaw fans live in United States?

Bandsaw fans in United States are most concentrated in Texas (reach 75,234), California (reach 70,917), and Florida (reach 37,901). These three regions account for the largest share of the active audience.

What other brands do Bandsaw fans also like?

Beyond Bandsaw itself, the audience over-indexes on Vocal harmony (9.26×), Governor of Michigan (14.98×), Goop (10.63×), and Israel (3.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bandsaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.