Loot Crate Audience in United States

Loot Crate logo

Loot Crate has an estimated audience of 302,685 people in United States. 45.3% are female, 54.7% are male, average age 26.4. Top regions: California, Texas, Florida. Top brand affinities: Helen Hunt, ARMA 3, Suki Waterhouse, Makita Tools, Kate Beckinsale.

The average Loot Crate fan in United States is 26.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Helen Hunt, ARMA 3, Suki Waterhouse, with strongest over-indexing on Helen Hunt (173.3× the country average). Demographically, the Loot Crate audience skews balanced with an average age of 26.4, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Loot Crate fans

Demographic split for Loot Crate audience in United States
MetricValue
Female45.3%
Male54.7%
Average age26.4
Estimated audience size302,685

Audience persona

The typical Loot Crate fan in United States is balanced, around 26.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Helen Hunt.

Top regions in United States

Top regions ranked by reach for Loot Crate in United States
RegionReachAffinity
California29,0150.87×
Texas23,3940.9×
Florida15,9750.78×
New York11,9810.71×
Ohio11,3501.22×
Illinois9,8910.98×
Pennsylvania9,8540.97×
Michigan9,5281.2×
North Carolina7,5260.83×
Washington7,3741.21×
Indiana7,1621.3×
Georgia6,9810.75×
Tennessee6,8921.14×
Arizona6,7871.1×
Missouri6,3441.3×
Virginia5,8010.79×
Kentucky5,3201.4×
New Jersey5,1230.67×
Colorado5,0561.06×
Oregon5,0021.44×
Oklahoma4,7421.41×
Wisconsin4,6451.02×
Minnesota3,9360.91×
Massachusetts3,7540.63×
South Carolina3,7350.82×
Alabama3,6960.87×
Maryland3,3260.64×
Louisiana3,1900.82×
Arkansas3,0521.22×
Utah2,9691.1×
Nevada2,9241×
Iowa2,8181.13×
Kansas2,5611.07×
Connecticut2,1320.7×
Idaho2,0081.32×
New Mexico1,8971.25×
West Virginia1,8911.34×
Mississippi1,8700.75×
Nebraska1,7031.12×
Maine1,3531.25×
New Hampshire1,2461.04×
Alaska9431.46×
Montana8501.01×
North Dakota7381.19×
Hawaii6950.53×
Rhode Island6770.7×
South Dakota6490.93×
Delaware5390.65×
Wyoming5351.19×
Vermont4930.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loot Crate audience
BrandAffinityCategory
Helen Hunt173.3×Movies & TV
ARMA 3183.11×Games
Suki Waterhouse41.81×Fashion & Accessoires
Makita Tools53.28×Home & Garden
Kate Beckinsale20×Movies & TV
Miles Teller20×Movies & TV
Jessica Chastain20×Movies & TV
Melanie Lynskey20×Movies & TV
Pixiv16.75×Internet & Social Media
Pokémon6.06×Games
Descendants (2015 film)20×Movies & TV
GameStop5.85×Games
Superman2.7×Movies & TV
Sam Claflin19.42×Movies & TV
Monty Python25.59×Movies & TV
Anime and manga fandom5.74×Literature
UniFi33.62×Technology & Electronics
The Legend of Zelda8.92×Games
Planet Fitness3.31×Sports
Bachelor of Business Administration31.37×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loot Crate audience
TraitClusterScore
Early Adopter MentalityPOWER1.59
Urban LifestyleOPEN1.23
Social Media UsageJOY1.18
Convenience OrientationPREMIUM1.14
LGBTQ+ IdentityOPEN1.11
IndividualismJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Loot Crate
CountryShare
United States70.9%
United Kingdom8.7%
Canada7.2%

See Loot Crate audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Loot Crate have in United States?

Loot Crate has an estimated audience of 302,685 people in United States, concentrated in California and Texas.

What is the gender split and age of Loot Crate fans?

45.3% of Loot Crate fans are female, 54.7% are male, with an average age of 26.4 years.

Which brands do Loot Crate fans like most?

Loot Crate fans show strongest brand affinity for Helen Hunt (173.3×), ARMA 3 (183.11×), and Suki Waterhouse (41.81×) over the country average.

Where do Loot Crate fans live in United States?

Loot Crate fans in United States are most concentrated in California (reach 29,015), Texas (reach 23,394), and Florida (reach 15,975). These three regions account for the largest share of the active audience.

What other brands do Loot Crate fans also like?

Beyond Loot Crate itself, the audience over-indexes on ARMA 3 (183.11×), Suki Waterhouse (41.81×), Makita Tools (53.28×), and Kate Beckinsale (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loot Crate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.