Rascasse Audience Intelligence

Loot Crate Target Market in United States

A data profile of the people who buy, follow and care about Loot Crate in United States — modelled from more than twelve digital signal sources. Loot Crate has an estimated audience of 301,963 people in United States.

#4993among Brand in United States#1222in Technology & Electronics

The average Loot Crate fan in United States is 26.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ARMA 3, Suki Waterhouse, Makita Tools, with strongest over-indexing on ARMA 3 (205.09× the country average).

Demographically, the Loot Crate audience skews balanced with an average age of 26.4, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loot Crate fan in United States is balanced, around 26.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for ARMA 3.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loot Crate profile in United States.

Audience size
302K
in United States
Gender
45.3%♀
54.7% male
Age
26.4
average years
Country rank
#48225
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Loot Crate

45.3% are female, 54.7% are male, average age 26.4.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Loot Crate audience in United States
MetricValue
Female45.3%
Male54.7%
Average age26.4
Estimated audience size301,963
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Loot Crate audience in United States
Age bracketShare%
16-1956%
20-2924%
30-3913%
40-496%
50+2%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Loot Crate audience comes from United States.

Worldwide audience distribution share by country for Loot Crate
CountryShare
United States69.7%
United Kingdom8.6%
Canada7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loot Crate audience in United States is strongest.

Fig. 05

Top regions by affinity

Loot Crate customers by region in United States
#RegionReachAffinity×
01Arkansas~3K1.31×
02Oregon~4K1.26×
03Oklahoma~4K1.26×
04Kentucky~5K1.25×
05Missouri~6K1.19×
06Indiana~7K1.18×
07West Virginia~2K1.16×
08Idaho~2K1.14×
09Alaska<1K1.13×
10Ohio~10K1.12×
11New Mexico~2K1.12×
12Washington~7K1.11×
13Michigan~9K1.10×
14Maine~1K1.10×
15Tennessee~7K1.08×
16Iowa~3K1.07×
17North Dakota<1K1.07×
18Nebraska~2K1.06×
19Utah~3K1.05×
20Kansas~2K1.03×
21Arizona~6K1.02×
22Colorado~5K1.02×
23New Hampshire~1K1.02×
24Montana<1K1.02×
25Wisconsin~5K1.00×
26South Dakota<1K1.00×
27Vermont<1K1.00×
28Nevada~3K0.99×
29Pennsylvania~10K0.95×
30Illinois~10K0.94×
31Rhode Island<1K0.94×
32Alabama~4K0.93×
33Delaware<1K0.92×
34Minnesota~4K0.91×
35Mississippi~2K0.91×
36Louisiana~4K0.90×
37South Carolina~4K0.89×
38Washington, District of Columbia<1K0.89×
39Hawaii~1K0.87×
40Texas~20K0.86×
41California~30K0.84×
42North Carolina~8K0.84×
43Connecticut~3K0.84×
44Virginia~6K0.83×
45Florida~20K0.80×
46Georgia~7K0.76×
47Massachusetts~5K0.76×
48Maryland~4K0.76×
49New Jersey~6K0.73×
50New York~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Loot Crate, United States
0.72×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loot Crate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loot Crate audience
#·InterestCategoryAffinity×
01ARMA 3Games205.09×
02Makita ToolsHome & Garden67.55×
03Suki WaterhouseFashion & Accessoires52.88×
04Monty PythonMovies & TV35.62×
05UniFiTechnology & Electronics33.88×
06Miles TellerMovies & TV20.00×
07Melanie LynskeyMovies & TV20.00×
08Sam ClaflinMovies & TV20.00×
09Descendants (2015 film)Movies & TV20.00×
10High School DxDMovies & TV20.00×
11Jessica ChastainMovies & TV19.69×
12Helen HuntMovies & TV19.21×
13Resident Evil 4Games16.03×
14Lily AllenMusic & Radio13.47×
15Kate BeckinsaleMovies & TV11.75×
16Assassin's CreedGames8.33×
17PokémonGames6.41×
18GameStopGames5.97×
19HollywoodTravel & Leisure3.54×
20SupermanMovies & TV2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loot Crate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loot Crate audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.56×
Convenience OrientationPREMIUM1.54×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loot Crate audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Quality AwarenessPREMIUM0.75×
Family OrientationCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Loot Crate's target market in United States?

Loot Crate's target market in United States covers an estimated 301,963 people, concentrated in California and Texas.

02

What is the gender split and age of Loot Crate customers?

45.3% of the Loot Crate audience are female, 54.7% are male, with an average age of 26.4 years.

03

Which brands do Loot Crate fans like most?

Loot Crate fans show strongest brand affinity for ARMA 3 (205.09×), Suki Waterhouse (52.88×), and Makita Tools (67.55×) over the country average.

04

Where do Loot Crate fans live in United States?

Loot Crate fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Loot Crate fans also like?

Beyond Loot Crate itself, the audience over-indexes on Suki Waterhouse (52.88×), Makita Tools (67.55×), Miles Teller (20×), and Monty Python (35.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Loot Crate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Loot Crate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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