Loot Crate Audience in United States

Loot Crate logo

Loot Crate has an estimated audience of 302,685 people in United States. 45.3% are female, 54.7% are male, average age 26.4. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Combat sport, Holt Renfrew, Birthday Gifts, 3D printing.

The average Loot Crate fan in United States is 26.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Combat sport, Holt Renfrew, with strongest over-indexing on Dog breed (2.58× the country average). Demographically, the Loot Crate audience skews balanced with an average age of 26.4, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Loot Crate fans

Demographic split for Loot Crate audience in United States
MetricValue
Female45.3%
Male54.7%
Average age26.4
Estimated audience size302,685

Audience persona

The typical Loot Crate fan in United States is balanced, around 26.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Loot Crate in United States
RegionReachAffinity
California29,0150.87×
Texas23,3940.9×
Florida15,9750.78×
New York11,9810.71×
Ohio11,3501.22×
Illinois9,8910.98×
Pennsylvania9,8540.97×
Michigan9,5281.2×
North Carolina7,5260.83×
Washington7,3741.21×
Indiana7,1621.3×
Georgia6,9810.75×
Tennessee6,8921.14×
Arizona6,7871.1×
Missouri6,3441.3×
Virginia5,8010.79×
Kentucky5,3201.4×
New Jersey5,1230.67×
Colorado5,0561.06×
Oregon5,0021.44×
Oklahoma4,7421.41×
Wisconsin4,6451.02×
Minnesota3,9360.91×
Massachusetts3,7540.63×
South Carolina3,7350.82×
Alabama3,6960.87×
Maryland3,3260.64×
Louisiana3,1900.82×
Arkansas3,0521.22×
Utah2,9691.1×
Nevada2,9241×
Iowa2,8181.13×
Kansas2,5611.07×
Connecticut2,1320.7×
Idaho2,0081.32×
New Mexico1,8971.25×
West Virginia1,8911.34×
Mississippi1,8700.75×
Nebraska1,7031.12×
Maine1,3531.25×
New Hampshire1,2461.04×
Alaska9431.46×
Montana8501.01×
North Dakota7381.19×
Hawaii6950.53×
Rhode Island6770.7×
South Dakota6490.93×
Delaware5390.65×
Wyoming5351.19×
Vermont4930.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loot Crate audience
BrandAffinityCategory
Dog breed2.58×Pets & Animals
Combat sport2.81×Sports
Holt Renfrew20×Shopping
Birthday Gifts4.06×Kids & Family
3D printing2.77×Technology & Electronics
Grammarly5.08×Business & Career
Wikia3.4×Internet & Social Media
Home staging5.04×Home & Garden
Unique Gifts2.24×Shopping
Harvey Mudd College20×Business & Career
edureka31.37×Business & Career
James Beard13.15×Literature
Nebraska Cornhuskers football2.76×Sports
Paisley6.36×Fashion & Accessoires
Joe Haden15.76×Sports
Ridgewood, New Jersey9.34×Travel & Leisure
JDSU1.95×Business & Career
Grinch2.52×Movies & TV
Racing1.6×Cars & Mobility
Passaic County, New Jersey6.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loot Crate audience
TraitClusterScore
Early Adopter MentalityPOWER1.59
Urban LifestyleOPEN1.23
Social Media UsageJOY1.18
Convenience OrientationPREMIUM1.14
LGBTQ+ IdentityOPEN1.11
IndividualismJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Loot Crate
CountryShare
United States70.9%
United Kingdom8.7%
Canada7.2%

See Loot Crate audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Loot Crate have in United States?

Loot Crate has an estimated audience of 302,685 people in United States, concentrated in California and Texas.

What is the gender split and age of Loot Crate fans?

45.3% of Loot Crate fans are female, 54.7% are male, with an average age of 26.4 years.

Which brands do Loot Crate fans like most?

Loot Crate fans show strongest brand affinity for Dog breed (2.58×), Combat sport (2.81×), and Holt Renfrew (20×) over the country average.

Where do Loot Crate fans live in United States?

Loot Crate fans in United States are most concentrated in California (reach 29,015), Texas (reach 23,394), and Florida (reach 15,975). These three regions account for the largest share of the active audience.

What other brands do Loot Crate fans also like?

Beyond Loot Crate itself, the audience over-indexes on Combat sport (2.81×), Holt Renfrew (20×), Birthday Gifts (4.06×), and 3D printing (2.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loot Crate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.