Rascasse Audience Intelligence

Hand saw Audience in United States

A data profile of the people who buy, follow and care about Hand saw in United States — modelled from more than twelve digital signal sources. Hand saw has an estimated audience of 282,684 people in United States.

#13721among Topic in United States#1712in Home & Garden

The average Hand saw fan in United States is 45.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Forging, Makita Tools, Circular saw, with strongest over-indexing on Forging (94.66× the country average).

Demographically, the Hand saw audience skews more male with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hand saw fan in United States is more male, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Forging.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hand saw profile in United States.

Audience size
283K
in United States
Gender
31.6%♀
68.4% male
Age
45.3
average years
Country rank
#49802
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hand saw fans

31.6% are female, 68.4% are male, average age 45.3.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Hand saw audience in United States
MetricValue
Female31.6%
Male68.4%
Average age45.3
Estimated audience size282,684
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Hand saw audience in United States
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4923%
50+37%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Hand saw audience comes from United States.

Worldwide audience distribution share by country for Hand saw
CountryShare
United States27.4%
United Kingdom11.9%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hand saw audience in United States is strongest.

Fig. 05

Top regions by affinity

Hand saw fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~3K1.24×
02Maine~1K1.18×
03Kansas~3K1.15×
04Texas~30K1.14×
05Kentucky~4K1.14×
06Oklahoma~4K1.14×
07Georgia~10K1.13×
08Alabama~4K1.12×
09Alaska<1K1.12×
10Missouri~5K1.11×
11New Mexico~2K1.11×
12Indiana~6K1.10×
13Oregon~4K1.09×
14Mississippi~3K1.09×
15West Virginia~1K1.08×
16North Carolina~9K1.07×
17Washington~6K1.07×
18Tennessee~6K1.07×
19Idaho~2K1.07×
20Montana<1K1.07×
21Nebraska~2K1.06×
22Louisiana~4K1.05×
23Iowa~2K1.05×
24North Dakota<1K1.05×
25Utah~3K1.04×
26Minnesota~4K1.01×
27Hawaii~1K1.01×
28South Carolina~4K1.00×
29Wisconsin~4K0.99×
30Michigan~7K0.98×
31Vermont<1K0.98×
32Colorado~4K0.96×
33California~30K0.95×
34Illinois~9K0.94×
35New Hampshire~1K0.94×
36South Dakota<1K0.93×
37Ohio~8K0.91×
38Arizona~5K0.91×
39Virginia~6K0.90×
40Rhode Island<1K0.89×
41Pennsylvania~8K0.88×
42Connecticut~2K0.87×
43Massachusetts~5K0.85×
44Nevada~2K0.85×
45Maryland~4K0.84×
46Delaware<1K0.84×
47Florida~20K0.83×
48New York~10K0.78×
49New Jersey~5K0.73×
50Washington, District of Columbia<1K0.71×
Fig. 06

Affinity by region

Affinity by region — Hand saw, United States
0.71×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hand saw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hand saw audience
#·InterestCategoryAffinity×
01ForgingBusiness & Career94.66×
02Makita ToolsHome & Garden64.24×
03Circular sawHome & Garden36.77×
04W9 (TV channel)Movies & TV31.25×
05Ineos GrenadiersSports27.17×
06HiltiHome & Garden23.74×
07RyobiCars & Mobility17.70×
08Lumber LiquidatorsShopping17.45×
09Power outageHome & Garden10.73×
10Lawn mowerHome & Garden9.50×
11Harbor Freight ToolsHome & Garden8.01×
12Hardware storeHome & Garden5.92×
13Tractor Supply CompanyShopping4.97×
14MenardsHome & Garden4.80×
15Ace HardwareHome & Garden3.58×
16EBayShopping2.62×
17Home improvementHome & Garden2.39×
18Donald TrumpPolitics & Society2.25×
19FurnitureHome & Garden2.25×
20CookingFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hand saw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hand saw audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.77×
PatriotismCONSERVATISM2.50×
Need for SecurityCONSERVATISM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hand saw audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Luxury OrientationPREMIUM0.72×
ExtroversionTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hand saw have in United States?

Hand saw has an estimated audience of 282,684 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hand saw fans?

31.6% of Hand saw fans are female, 68.4% are male, with an average age of 45.3 years.

03

Which brands do Hand saw fans like most?

Hand saw fans show strongest brand affinity for Forging (94.66×), Makita Tools (64.24×), and Circular saw (36.77×) over the country average.

04

Where do Hand saw fans live in United States?

Hand saw fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hand saw fans also like?

Beyond Hand saw itself, the audience over-indexes on Makita Tools (64.24×), Circular saw (36.77×), Ineos Grenadiers (27.17×), and Lawn mower (9.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hand saw audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hand saw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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