Hand saw Audience in United States

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Hand saw has an estimated audience of 282,684 people in United States. 31.6% are female, 68.4% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Forging, Makita Tools, Circular saw, Tape measure, Harbor Freight Tools.

The average Hand saw fan in United States is 45.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Forging, Makita Tools, Circular saw, with strongest over-indexing on Forging (70.1× the country average). Demographically, the Hand saw audience skews more male with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hand saw fans

Demographic split for Hand saw audience in United States
MetricValue
Female31.6%
Male68.4%
Average age45.3
Estimated audience size282,684

Audience persona

The typical Hand saw fan in United States is more male, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Forging.

Top regions in United States

Top regions ranked by reach for Hand saw in United States
RegionReachAffinity
California31,6961.02×
Texas29,4401.21×
Florida17,2380.9×
New York12,5290.79×
Georgia9,6061.1×
Illinois9,3040.99×
North Carolina9,2811.09×
Pennsylvania8,4320.89×
Ohio8,0110.92×
Michigan7,6681.04×
Washington6,5951.16×
Virginia6,5950.96×
Tennessee6,4081.13×
Indiana5,9091.14×
New Jersey5,5640.77×
Arizona5,5380.96×
Missouri5,0011.1×
Massachusetts4,7090.85×
Colorado4,4991.01×
South Carolina4,4541.05×
Alabama4,3791.11×
Wisconsin4,1980.99×
Kentucky4,1031.16×
Maryland4,0460.83×
Minnesota4,0240.99×
Louisiana3,9041.07×
Oregon3,7901.17×
Oklahoma3,6991.18×
Arkansas2,7461.18×
Utah2,6611.05×
Kansas2,5961.17×
Mississippi2,4561.05×
Connecticut2,4090.85×
Iowa2,3751.02×
Nevada2,3050.84×
New Mexico1,6591.17×
Idaho1,5331.08×
Nebraska1,4461.02×
West Virginia1,3931.06×
Hawaii1,2501.03×
Maine1,1391.12×
New Hampshire9800.88×
Montana8171.04×
Rhode Island7410.82×
Alaska6251.03×
Delaware5800.74×
North Dakota5760.99×
South Dakota5310.81×
Washington, District of Columbia5280.62×
Vermont5021.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hand saw audience
BrandAffinityCategory
Forging70.1×Business & Career
Makita Tools53.28×Home & Garden
Circular saw30.08×Home & Garden
Tape measure34.78×Home & Garden
Harbor Freight Tools9.32×Home & Garden
Menards4.92×Home & Garden
Helen Mirren12.11×Movies & TV
Chuck Norris5.24×Movies & TV
Paul Stanley19.01×Music & Radio
Ryobi14.45×Cars & Mobility
AutoZone3.1×Cars & Mobility
MSN3.05×News
Torque wrench43.81×Home & Garden
W9 (TV channel)27.98×Movies & TV
Power outage7.56×Home & Garden
Hilti23.89×Home & Garden
Staples (Canada)3.35×Business & Career
Lawn mower4.77×Home & Garden
Planet Fitness2.51×Sports
Fox News Channel1.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hand saw audience
TraitClusterScore
DIY MentalityTHRILL1.69
Need for SecurityCONSERVATISM1.58
PatriotismCONSERVATISM1.47
IndulgenceJOY1.19
Price SensitivityPREMIUM1.15
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Hand saw
CountryShare
United States27.4%
United Kingdom11.9%
India5.1%

See Hand saw audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hand saw have in United States?

Hand saw has an estimated audience of 282,684 people in United States, concentrated in California and Texas.

What is the gender split and age of Hand saw fans?

31.6% of Hand saw fans are female, 68.4% are male, with an average age of 45.3 years.

Which brands do Hand saw fans like most?

Hand saw fans show strongest brand affinity for Forging (70.1×), Makita Tools (53.28×), and Circular saw (30.08×) over the country average.

Where do Hand saw fans live in United States?

Hand saw fans in United States are most concentrated in California (reach 31,696), Texas (reach 29,440), and Florida (reach 17,238). These three regions account for the largest share of the active audience.

What other brands do Hand saw fans also like?

Beyond Hand saw itself, the audience over-indexes on Makita Tools (53.28×), Circular saw (30.08×), Tape measure (34.78×), and Harbor Freight Tools (9.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hand saw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.