Hand saw Audience in United States
Hand saw has an estimated audience of 282,684 people in United States. 31.6% are female, 68.4% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: La Opinión, Israel, XE.com, Kajang, UK garage.
The average Hand saw fan in United States is 45.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include La Opinión, Israel, XE.com, with strongest over-indexing on La Opinión (20× the country average). Demographically, the Hand saw audience skews more male with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Hand saw fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 45.3 |
| Estimated audience size | 282,684 |
Audience persona
The typical Hand saw fan in United States is more male, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for La Opinión.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 31,696 | 1.02× |
| Texas | 29,440 | 1.21× |
| Florida | 17,238 | 0.9× |
| New York | 12,529 | 0.79× |
| Georgia | 9,606 | 1.1× |
| Illinois | 9,304 | 0.99× |
| North Carolina | 9,281 | 1.09× |
| Pennsylvania | 8,432 | 0.89× |
| Ohio | 8,011 | 0.92× |
| Michigan | 7,668 | 1.04× |
| Washington | 6,595 | 1.16× |
| Virginia | 6,595 | 0.96× |
| Tennessee | 6,408 | 1.13× |
| Indiana | 5,909 | 1.14× |
| New Jersey | 5,564 | 0.77× |
| Arizona | 5,538 | 0.96× |
| Missouri | 5,001 | 1.1× |
| Massachusetts | 4,709 | 0.85× |
| Colorado | 4,499 | 1.01× |
| South Carolina | 4,454 | 1.05× |
| Alabama | 4,379 | 1.11× |
| Wisconsin | 4,198 | 0.99× |
| Kentucky | 4,103 | 1.16× |
| Maryland | 4,046 | 0.83× |
| Minnesota | 4,024 | 0.99× |
| Louisiana | 3,904 | 1.07× |
| Oregon | 3,790 | 1.17× |
| Oklahoma | 3,699 | 1.18× |
| Arkansas | 2,746 | 1.18× |
| Utah | 2,661 | 1.05× |
| Kansas | 2,596 | 1.17× |
| Mississippi | 2,456 | 1.05× |
| Connecticut | 2,409 | 0.85× |
| Iowa | 2,375 | 1.02× |
| Nevada | 2,305 | 0.84× |
| New Mexico | 1,659 | 1.17× |
| Idaho | 1,533 | 1.08× |
| Nebraska | 1,446 | 1.02× |
| West Virginia | 1,393 | 1.06× |
| Hawaii | 1,250 | 1.03× |
| Maine | 1,139 | 1.12× |
| New Hampshire | 980 | 0.88× |
| Montana | 817 | 1.04× |
| Rhode Island | 741 | 0.82× |
| Alaska | 625 | 1.03× |
| Delaware | 580 | 0.74× |
| North Dakota | 576 | 0.99× |
| South Dakota | 531 | 0.81× |
| Washington, District of Columbia | 528 | 0.62× |
| Vermont | 502 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Opinión | 20× | News |
| Israel | 4.88× | Travel & Leisure |
| XE.com | 34.78× | Business & Career |
| Kajang | 30.08× | Travel & Leisure |
| UK garage | 8.3× | Music & Radio |
| Minnesota | 2.52× | Travel & Leisure |
| Product design | 2.77× | Business & Career |
| Eagan, Minnesota | 20× | Shopping |
| Pro-Ject | 3.99× | Music & Radio |
| Assassin's Creed II | 6.77× | Games |
| Indigenous Australian art | 13.01× | Arts & Culture |
| Historic site | 3.35× | Arts & Culture |
| MK | 2.93× | Music & Radio |
| Nebraska Cornhuskers football | 2.39× | Sports |
| Keith Stanfield | 4.3× | Movies & TV |
| ABC 7 Chicago | 2.81× | Movies & TV |
| Stamp collecting | 2.98× | Home & Garden |
| Grinch | 2.52× | Movies & TV |
| Ernest Cline | 14.45× | Literature |
| JDSU | 1.68× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.69 |
| Need for Security | CONSERVATISM | 1.58 |
| Patriotism | CONSERVATISM | 1.47 |
| Indulgence | JOY | 1.19 |
| Price Sensitivity | PREMIUM | 1.15 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 11.9% |
| India | 5.1% |
See Hand saw audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Hand saw have in United States?
Hand saw has an estimated audience of 282,684 people in United States, concentrated in California and Texas.
What is the gender split and age of Hand saw fans?
31.6% of Hand saw fans are female, 68.4% are male, with an average age of 45.3 years.
Which brands do Hand saw fans like most?
Hand saw fans show strongest brand affinity for La Opinión (20×), Israel (4.88×), and XE.com (34.78×) over the country average.
Where do Hand saw fans live in United States?
Hand saw fans in United States are most concentrated in California (reach 31,696), Texas (reach 29,440), and Florida (reach 17,238). These three regions account for the largest share of the active audience.
What other brands do Hand saw fans also like?
Beyond Hand saw itself, the audience over-indexes on Israel (4.88×), XE.com (34.78×), Kajang (30.08×), and UK garage (8.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hand saw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.