Rascasse Audience Intelligence

Forging Audience in United States

A data profile of the people who buy, follow and care about Forging in United States — modelled from more than twelve digital signal sources. Forging has an estimated audience of 1,377,603 people in United States.

The average Forging fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include University of Manchester, Elmer's, SportScheck, with strongest over-indexing on University of Manchester (218.23× the country average).

Demographically, the Forging audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forging fan in United States is more male, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for University of Manchester.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forging profile in United States.

Audience size
1.4M
in United States
Gender
19.7%
80.3% male
Age
40.5
average years
Country rank
#18909
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Forging fans

19.7% are female, 80.3% are male, average age 40.5.

Fig. 02

Gender split

19.7%
Female
80.3%
Male
Demographic split for Forging audience in United States
MetricValue
Female19.7%
Male80.3%
Average age40.5
Estimated audience size1,377,603
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Forging audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4922%
50+22%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Forging audience comes from United States.

Worldwide audience distribution share by country for Forging
CountryShare
United States17.8%
China7.1%
Taiwan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forging audience in United States is strongest.

Fig. 05

Top regions by affinity

Forging fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~50K1.40×
02Tennessee~40K1.28×
03Utah~20K1.27×
04Idaho~9K1.23×
05Indiana~30K1.17×
06Oklahoma~20K1.17×
07Washington~30K1.13×
08Oregon~20K1.13×
09Massachusetts~30K1.12×
10Arkansas~10K1.12×
11Alaska~3K1.11×
12Colorado~20K1.10×
13Mississippi~10K1.09×
14Montana~4K1.09×
15Georgia~40K1.05×
16Kansas~10K1.05×
17California~200K1.04×
18Texas~100K1.04×
19Alabama~20K1.04×
20Missouri~20K1.03×
21West Virginia~7K1.02×
22Maine~5K1.02×
23Kentucky~20K1.01×
24North Carolina~40K0.99×
25Louisiana~20K0.99×
26Florida~90K0.98×
27Virginia~30K0.98×
28South Carolina~20K0.96×
29New Mexico~7K0.96×
30North Dakota~3K0.95×
31Illinois~40K0.94×
32South Dakota~3K0.94×
33Arizona~30K0.93×
34Maryland~20K0.93×
35Ohio~40K0.92×
36New Hampshire~5K0.91×
37Wisconsin~20K0.90×
38Hawaii~5K0.90×
39Pennsylvania~40K0.89×
40Iowa~10K0.89×
41Nebraska~6K0.89×
42New York~70K0.88×
43Nevada~10K0.88×
44Vermont~2K0.88×
45Connecticut~10K0.87×
46Minnesota~20K0.85×
47New Jersey~30K0.84×
48Rhode Island~4K0.82×
49Delaware~3K0.81×
50Washington, District of Columbia~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Forging, United States
0.74×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forging audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forging audience
#·InterestCategoryAffinity×
01University of ManchesterBusiness & Career218.23×
02SportScheckShopping186.84×
03CerrutiFashion & Accessoires124.09×
04Imperial Hotel, TokyoTravel & Leisure111.92×
05Elmer'sHome & Garden109.24×
06Hand sawHome & Garden94.66×
07The University of New Mexico - UNMBusiness & Career71.05×
08UTEP Miners footballSports66.02×
09NorronaFashion & Accessoires63.18×
10Gerhard RichterArts & Culture47.88×
11Elbow (band)Music & Radio45.71×
12Ann DemeulemeesterFashion & Accessoires40.39×
13Impact driverHome & Garden32.38×
14Pressure vesselHome & Garden28.80×
15Nick OffermanMovies & TV15.31×
16SSENSEShopping11.36×
17Electric power transmissionHome & Garden10.34×
18HammerHome & Garden8.15×
19Electrical gridHome & Garden7.98×
20Machine toolHome & Garden6.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forging audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Forging audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.86×
PatriotismCONSERVATISM1.49×
DIY MentalityTHRILL1.41×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Forging audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.95×
SpiritualityBALANCE0.95×
TravellingTHRILL0.96×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Forging have in United States?

Forging has an estimated audience of 1,377,603 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Forging fans?

19.7% of Forging fans are female, 80.3% are male, with an average age of 40.5 years.

03

Which brands do Forging fans like most?

Forging fans show strongest brand affinity for University of Manchester (218.23×), Elmer's (109.24×), and SportScheck (186.84×) over the country average.

04

Where do Forging fans live in United States?

Forging fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Forging fans also like?

Beyond Forging itself, the audience over-indexes on Elmer's (109.24×), SportScheck (186.84×), Hand saw (94.66×), and UTEP Miners football (66.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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