Forging Audience in United States

Forging logo

Forging has an estimated audience of 1,377,603 people in United States. 19.7% are female, 80.3% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: University of Manchester, Hand saw, UTEP Miners football, Hammer, Imperial Hotel, Tokyo.

The average Forging fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include University of Manchester, Hand saw, UTEP Miners football, with strongest over-indexing on University of Manchester (218.23× the country average). Demographically, the Forging audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Forging fans

Demographic split for Forging audience in United States
MetricValue
Female19.7%
Male80.3%
Average age40.5
Estimated audience size1,377,603

Audience persona

The typical Forging fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for University of Manchester.

Top regions in United States

Top regions ranked by reach for Forging in United States
RegionReachAffinity
California165,1701.09×
Texas128,6091.09×
Florida97,4451.04×
New York71,1530.92×
Michigan50,4611.4×
Georgia46,9661.11×
Illinois45,1380.98×
North Carolina43,5951.05×
Pennsylvania41,2870.89×
Ohio40,0250.94×
Virginia34,2171.02×
Washington31,9631.16×
Tennessee31,6151.14×
New Jersey29,6390.85×
Indiana29,1631.16×
Massachusetts27,6491.02×
Arizona26,2150.93×
Colorado24,2591.12×
Missouri24,0431.08×
Maryland22,8640.97×
South Carolina20,7211×
Alabama19,7981.03×
Oregon18,4101.17×
Oklahoma18,3131.2×
Louisiana18,3051.03×
Wisconsin18,0340.87×
Kentucky18,0221.04×
Minnesota17,0310.86×
Utah16,0761.3×
Arkansas13,0641.15×
Mississippi12,8431.13×
Connecticut12,3230.89×
Nevada12,0430.9×
Kansas11,7961.09×
Iowa9,7940.86×
Idaho8,4301.22×
New Mexico6,5220.94×
West Virginia6,3861×
Nebraska5,7660.83×
Hawaii5,2690.89×
New Hampshire4,9210.91×
Maine4,8070.97×
Montana3,7530.98×
Rhode Island3,4450.79×
Alaska3,0771.04×
Washington, District of Columbia3,0650.74×
Delaware3,0450.8×
South Dakota2,6340.83×
North Dakota2,4770.88×
Vermont1,8810.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forging audience
BrandAffinityCategory
University of Manchester218.23×Business & Career
Hand saw94.66×Home & Garden
UTEP Miners football66.02×Sports
Hammer8.15×Home & Garden
Imperial Hotel, Tokyo111.92×Travel & Leisure
The University of New Mexico - UNM71.05×Business & Career
Elbow (band)45.71×Music & Radio
Norrona63.18×Fashion & Accessoires
Cerruti124.09×Fashion & Accessoires
Machine tool6.7×Home & Garden
Nick Offerman15.31×Movies & TV
Impact driver32.38×Home & Garden
Pressure vessel28.8×Home & Garden
Gerhard Richter47.88×Arts & Culture
SSENSE11.36×Shopping
Electrical grid7.98×Home & Garden
Electric power transmission10.34×Home & Garden
Ann Demeulemeester40.39×Fashion & Accessoires
Clamp (manga artists)22.68×Literature
UTEP ATHLETICS87.04×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forging audience
TraitClusterScore
PatriotismCONSERVATISM2.99
Family OrientationCONSERVATISM2.89
Price SensitivityPREMIUM2.01
Need for SecurityCONSERVATISM1.73
Risk AppetiteTHRILL1.41
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Forging
CountryShare
United States18.2%
China7.3%
Taiwan4.6%

See Forging audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Forging have in United States?

Forging has an estimated audience of 1,377,603 people in United States, concentrated in California and Texas.

What is the gender split and age of Forging fans?

19.7% of Forging fans are female, 80.3% are male, with an average age of 40.5 years.

Which brands do Forging fans like most?

Forging fans show strongest brand affinity for University of Manchester (218.23×), Hand saw (94.66×), and UTEP Miners football (66.02×) over the country average.

Where do Forging fans live in United States?

Forging fans in United States are most concentrated in California (reach 165,170), Texas (reach 128,609), and Florida (reach 97,445). These three regions account for the largest share of the active audience.

What other brands do Forging fans also like?

Beyond Forging itself, the audience over-indexes on Hand saw (94.66×), UTEP Miners football (66.02×), Hammer (8.15×), and Imperial Hotel, Tokyo (111.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.