A data profile of the people who buy, follow and care about Forging in United States — modelled from more than twelve digital signal sources. Forging has an estimated audience of 1,377,603 people in United States.
The average Forging fan in United States is 40.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include University of Manchester, Elmer's, SportScheck, with strongest over-indexing on University of Manchester (218.23× the country average).
Demographically, the Forging audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Forging fan in United States is more male, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for University of Manchester.
The key figures that characterise the Forging profile in United States.
19.7% are female, 80.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 19.7% |
| Male | 80.3% |
| Average age | 40.5 |
| Estimated audience size | 1,377,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Forging audience comes from United States.
| Country | Share |
|---|---|
| United States | 17.8% |
| China | 7.1% |
| Taiwan | 4.4% |
Where the Forging audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Michigan | ~50K | 1.40× | |
| 02 | Tennessee | ~40K | 1.28× | |
| 03 | Utah | ~20K | 1.27× | |
| 04 | Idaho | ~9K | 1.23× | |
| 05 | Indiana | ~30K | 1.17× | |
| 06 | Oklahoma | ~20K | 1.17× | |
| 07 | Washington | ~30K | 1.13× | |
| 08 | Oregon | ~20K | 1.13× | |
| 09 | Massachusetts | ~30K | 1.12× | |
| 10 | Arkansas | ~10K | 1.12× | |
| 11 | Alaska | ~3K | 1.11× | |
| 12 | Colorado | ~20K | 1.10× | |
| 13 | Mississippi | ~10K | 1.09× | |
| 14 | Montana | ~4K | 1.09× | |
| 15 | Georgia | ~40K | 1.05× | |
| 16 | Kansas | ~10K | 1.05× | |
| 17 | California | ~200K | 1.04× | |
| 18 | Texas | ~100K | 1.04× | |
| 19 | Alabama | ~20K | 1.04× | |
| 20 | Missouri | ~20K | 1.03× | |
| 21 | West Virginia | ~7K | 1.02× | |
| 22 | Maine | ~5K | 1.02× | |
| 23 | Kentucky | ~20K | 1.01× | |
| 24 | North Carolina | ~40K | 0.99× | |
| 25 | Louisiana | ~20K | 0.99× | |
| 26 | Florida | ~90K | 0.98× | |
| 27 | Virginia | ~30K | 0.98× | |
| 28 | South Carolina | ~20K | 0.96× | |
| 29 | New Mexico | ~7K | 0.96× | |
| 30 | North Dakota | ~3K | 0.95× | |
| 31 | Illinois | ~40K | 0.94× | |
| 32 | South Dakota | ~3K | 0.94× | |
| 33 | Arizona | ~30K | 0.93× | |
| 34 | Maryland | ~20K | 0.93× | |
| 35 | Ohio | ~40K | 0.92× | |
| 36 | New Hampshire | ~5K | 0.91× | |
| 37 | Wisconsin | ~20K | 0.90× | |
| 38 | Hawaii | ~5K | 0.90× | |
| 39 | Pennsylvania | ~40K | 0.89× | |
| 40 | Iowa | ~10K | 0.89× | |
| 41 | Nebraska | ~6K | 0.89× | |
| 42 | New York | ~70K | 0.88× | |
| 43 | Nevada | ~10K | 0.88× | |
| 44 | Vermont | ~2K | 0.88× | |
| 45 | Connecticut | ~10K | 0.87× | |
| 46 | Minnesota | ~20K | 0.85× | |
| 47 | New Jersey | ~30K | 0.84× | |
| 48 | Rhode Island | ~4K | 0.82× | |
| 49 | Delaware | ~3K | 0.81× | |
| 50 | Washington, District of Columbia | ~3K | 0.74× |
The strongest cross-interests of the Forging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University of Manchester | Business & Career | 218.23× | ||
| 02 | SportScheck | Shopping | 186.84× | ||
| 03 | Cerruti | Fashion & Accessoires | 124.09× | ||
| 04 | Imperial Hotel, Tokyo | Travel & Leisure | 111.92× | ||
| 05 | Elmer's | Home & Garden | 109.24× | ||
| 06 | Hand saw | Home & Garden | 94.66× | ||
| 07 | The University of New Mexico - UNM | Business & Career | 71.05× | ||
| 08 | UTEP Miners football | Sports | 66.02× | ||
| 09 | Norrona | Fashion & Accessoires | 63.18× | ||
| 10 | Gerhard Richter | Arts & Culture | 47.88× | ||
| 11 | Elbow (band) | Music & Radio | 45.71× | ||
| 12 | Ann Demeulemeester | Fashion & Accessoires | 40.39× | ||
| 13 | Impact driver | Home & Garden | 32.38× | ||
| 14 | Pressure vessel | Home & Garden | 28.80× | ||
| 15 | Nick Offerman | Movies & TV | 15.31× | ||
| 16 | SSENSE | Shopping | 11.36× | ||
| 17 | Electric power transmission | Home & Garden | 10.34× | ||
| 18 | Hammer | Home & Garden | 8.15× | ||
| 19 | Electrical grid | Home & Garden | 7.98× | ||
| 20 | Machine tool | Home & Garden | 6.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.86× | |
| Patriotism | CONSERVATISM | 1.49× | |
| DIY Mentality | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.95× | |
| Spirituality | BALANCE | 0.95× | |
| Travelling | THRILL | 0.96× |
Forging has an estimated audience of 1,377,603 people in United States, concentrated in California and Texas.
19.7% of Forging fans are female, 80.3% are male, with an average age of 40.5 years.
Forging fans show strongest brand affinity for University of Manchester (218.23×), Elmer's (109.24×), and SportScheck (186.84×) over the country average.
Forging fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Forging itself, the audience over-indexes on Elmer's (109.24×), SportScheck (186.84×), Hand saw (94.66×), and UTEP Miners football (66.02×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Forging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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