Impact driver Audience in United States

Impact driver logo

Impact driver has an estimated audience of 593,816 people in United States. 27.1% are female, 72.9% are male, average age 42.7. Top regions: Texas, California, Florida. Top brand affinities: Torque wrench, Lithium-ion battery, Circular saw, Rural King, Forging.

The average Impact driver fan in United States is 42.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Torque wrench, Lithium-ion battery, Circular saw, with strongest over-indexing on Torque wrench (107.55× the country average). Demographically, the Impact driver audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Impact driver fans

Demographic split for Impact driver audience in United States
MetricValue
Female27.1%
Male72.9%
Average age42.7
Estimated audience size593,816

Audience persona

The typical Impact driver fan in United States is more male, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Torque wrench.

Top regions in United States

Top regions ranked by reach for Impact driver in United States
RegionReachAffinity
Texas63,9001.25×
California63,5330.97×
Florida35,4590.88×
New York24,2960.73×
North Carolina19,2981.08×
Ohio19,2201.05×
Pennsylvania18,2480.91×
Illinois18,1520.92×
Georgia17,9820.98×
Michigan16,9881.09×
Washington15,1841.27×
Virginia14,3360.99×
Tennessee12,9381.09×
Indiana11,7401.08×
Arizona11,1080.92×
Missouri10,6291.11×
New Jersey10,3650.69×
Colorado9,9951.07×
Massachusetts9,3070.8×
South Carolina9,2521.04×
Minnesota9,0601.06×
Wisconsin8,9781×
Kentucky8,9771.21×
Alabama8,8381.07×
Maryland8,7610.86×
Louisiana7,7591.01×
Oklahoma7,7131.17×
Oregon7,2941.07×
Arkansas5,9091.21×
Connecticut5,6390.95×
Mississippi5,4421.11×
Kansas5,2291.12×
Utah5,0680.95×
Iowa4,8951×
Nevada4,7560.83×
West Virginia3,4831.26×
Nebraska3,3781.13×
Idaho3,0491.02×
New Mexico2,8590.96×
Hawaii2,6821.05×
New Hampshire2,3280.99×
Maine2,3271.09×
Montana1,7861.08×
Rhode Island1,4530.77×
Alaska1,3471.06×
North Dakota1,2141×
Delaware1,1640.71×
South Dakota1,1500.84×
Washington, District of Columbia1,0390.58×
Vermont1,0030.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Impact driver audience
BrandAffinityCategory
Torque wrench107.55×Home & Garden
Lithium-ion battery25.75×Technology & Electronics
Circular saw23.5×Home & Garden
Rural King10.84×Home & Garden
Forging28.43×Business & Career
Tractor Supply Company6.58×Shopping
Makita13.76×Home & Garden
PSV Eindhoven32.73×Sports
Erin Andrews20×Sports
Carvana5.13×Cars & Mobility
FC Bayern Munich4.55×Sports
Smart Communications15.57×Technology & Electronics
Lawn mower4.77×Home & Garden
Ryobi11.04×Cars & Mobility
Lowe's1.96×Shopping
Fly fishing3.66×Sports
Subcompact car15.77×Cars & Mobility
Diesel engine4.5×Cars & Mobility
Auction2.65×Shopping
Nudie Jeans23.74×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Impact driver audience
TraitClusterScore
Quality AwarenessPREMIUM2.02
PatriotismCONSERVATISM1.57
Need for SecurityCONSERVATISM1.44
DIY MentalityTHRILL1.39
TravellingTHRILL1.22
Career OrientationPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Impact driver
CountryShare
United States43.6%
United Kingdom7.6%
Australia7.5%

See Impact driver audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Impact driver have in United States?

Impact driver has an estimated audience of 593,816 people in United States, concentrated in Texas and California.

What is the gender split and age of Impact driver fans?

27.1% of Impact driver fans are female, 72.9% are male, with an average age of 42.7 years.

Which brands do Impact driver fans like most?

Impact driver fans show strongest brand affinity for Torque wrench (107.55×), Lithium-ion battery (25.75×), and Circular saw (23.5×) over the country average.

Where do Impact driver fans live in United States?

Impact driver fans in United States are most concentrated in Texas (reach 63,900), California (reach 63,533), and Florida (reach 35,459). These three regions account for the largest share of the active audience.

What other brands do Impact driver fans also like?

Beyond Impact driver itself, the audience over-indexes on Lithium-ion battery (25.75×), Circular saw (23.5×), Rural King (10.84×), and Forging (28.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Impact driver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.