Torque wrench Audience in United States

Torque wrench logo

Torque wrench has an estimated audience of 281,677 people in United States. 16.9% are female, 83.1% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: The Jamie Foxx Show, Impact wrench, Socket wrench, Impact driver, AutoZone.

The average Torque wrench fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Jamie Foxx Show, Impact wrench, Socket wrench, with strongest over-indexing on The Jamie Foxx Show (581.16× the country average). Demographically, the Torque wrench audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Torque wrench fans

Demographic split for Torque wrench audience in United States
MetricValue
Female16.9%
Male83.1%
Average age44.3
Estimated audience size281,677

Audience persona

The typical Torque wrench fan in United States is more male, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for The Jamie Foxx Show.

Top regions in United States

Top regions ranked by reach for Torque wrench in United States
RegionReachAffinity
California33,5151.08×
Texas27,6371.14×
Florida16,8110.88×
New York9,7360.62×
North Carolina8,8641.05×
Georgia8,7931.01×
Illinois8,5990.92×
Ohio8,4860.98×
Pennsylvania8,1920.86×
Michigan7,2530.98×
Virginia6,7070.98×
Washington6,4961.15×
Tennessee6,2511.11×
Arizona6,2121.08×
Indiana5,4301.06×
Colorado5,2241.18×
Wisconsin4,7671.12×
Missouri4,6761.03×
New Jersey4,6410.65×
Minnesota4,2971.06×
Alabama4,1511.05×
Massachusetts4,1280.74×
South Carolina3,9260.93×
Oregon3,6921.14×
Kentucky3,6831.04×
Louisiana3,6681.01×
Maryland3,5630.74×
Oklahoma3,5321.13×
Utah2,9761.18×
Nevada2,6850.99×
Iowa2,5041.08×
Kansas2,4521.1×
Connecticut2,4210.86×
Arkansas2,4041.04×
Mississippi2,2490.97×
Idaho1,6901.2×
New Mexico1,6481.17×
West Virginia1,4611.11×
Nebraska1,4271.01×
Hawaii1,3431.11×
New Hampshire1,0280.93×
Montana1,0171.3×
Maine1,0141.01×
Alaska7431.23×
South Dakota6571.01×
North Dakota6441.11×
Rhode Island6390.71×
Delaware5450.7×
Wyoming4571.09×
Vermont4460.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Torque wrench audience
BrandAffinityCategory
The Jamie Foxx Show581.16×Movies & TV
Impact wrench228.15×Home & Garden
Socket wrench152.52×Home & Garden
Impact driver139.83×Home & Garden
AutoZone4.48×Cars & Mobility
Harbor Freight Tools9.5×Home & Garden
Applied Biosystems35.29×Health
Cars (franchise)39.05×Movies & TV
Circular saw19.87×Home & Garden
Power tool5.13×Home & Garden
Workbench18.06×Home & Garden
O'Reilly Auto Parts5.41×Cars & Mobility
Matco Tools23.7×Home & Garden
Wrench5.1×Home & Garden
Xcel Energy12.94×Home & Garden
Fastener8.62×Home & Garden
Discount Tire4.55×Shopping
Advance Auto Parts4.58×Cars & Mobility
TYPO3259.42×Technology & Electronics
Hand tool3.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Torque wrench audience
TraitClusterScore
Need for SecurityCONSERVATISM2.18
DIY MentalityTHRILL2.1
PatriotismCONSERVATISM1.71
Quality AwarenessPREMIUM1.59
Risk AppetiteTHRILL1.25
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Torque wrench
CountryShare
United States22.6%
South Africa7.8%
China6.1%

See Torque wrench audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Torque wrench have in United States?

Torque wrench has an estimated audience of 281,677 people in United States, concentrated in California and Texas.

What is the gender split and age of Torque wrench fans?

16.9% of Torque wrench fans are female, 83.1% are male, with an average age of 44.3 years.

Which brands do Torque wrench fans like most?

Torque wrench fans show strongest brand affinity for The Jamie Foxx Show (581.16×), Impact wrench (228.15×), and Socket wrench (152.52×) over the country average.

Where do Torque wrench fans live in United States?

Torque wrench fans in United States are most concentrated in California (reach 33,515), Texas (reach 27,637), and Florida (reach 16,811). These three regions account for the largest share of the active audience.

What other brands do Torque wrench fans also like?

Beyond Torque wrench itself, the audience over-indexes on Impact wrench (228.15×), Socket wrench (152.52×), Impact driver (139.83×), and AutoZone (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Torque wrench. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.