Applied Biosystems Audience in United States

Applied Biosystems logo

Applied Biosystems has an estimated audience of 800,950 people in United States. 44.9% are female, 55.1% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Thermo Fisher Scientific, Autism Awareness, Fat Face, Diabetes mellitus awareness, Torque wrench.

The average Applied Biosystems fan in United States is 45.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Thermo Fisher Scientific, Autism Awareness, Fat Face, with strongest over-indexing on Thermo Fisher Scientific (101.15× the country average). Demographically, the Applied Biosystems audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Applied Biosystems fans

Demographic split for Applied Biosystems audience in United States
MetricValue
Female44.9%
Male55.1%
Average age45.3
Estimated audience size800,950

Audience persona

The typical Applied Biosystems fan in United States is more male, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Thermo Fisher Scientific.

Top regions in United States

Top regions ranked by reach for Applied Biosystems in United States
RegionReachAffinity
California161,9651.84×
Texas114,0141.66×
Florida83,9771.55×
New York53,0491.19×
Nevada39,5375.1×
Illinois36,3551.36×
North Carolina30,3261.26×
Louisiana27,8982.7×
Georgia25,9311.05×
Washington24,1251.5×
Ohio23,9540.97×
Tennessee22,6701.41×
Massachusetts20,0631.27×
Wisconsin19,1811.59×
Arizona18,1741.11×
Maryland17,5711.28×
Minnesota17,1381.49×
Pennsylvania15,1280.56×
Alabama14,6071.31×
Colorado13,5821.08×
New Jersey13,1750.65×
Virginia12,1340.62×
Oregon11,9311.3×
Michigan9,0200.43×
Missouri8,7890.68×
Indiana8,4010.57×
Utah7,7691.08×
Oklahoma6,4430.72×
Washington, District of Columbia6,4252.67×
Kentucky6,3290.63×
South Carolina5,3670.45×
Mississippi4,5710.69×
Connecticut4,4620.56×
Arkansas4,4270.67×
Kansas4,4070.7×
Iowa4,1200.62×
New Mexico2,7650.69×
West Virginia2,1910.59×
Nebraska1,9840.49×
Idaho1,9670.49×
New Hampshire1,4740.47×
Hawaii1,3310.39×
Maine1,2200.43×
Rhode Island1,1330.44×
Montana8890.4×
Delaware8670.39×
South Dakota7940.43×
Alaska7770.45×
North Dakota6510.4×
Vermont4570.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Applied Biosystems audience
BrandAffinityCategory
Thermo Fisher Scientific101.15×Technology & Electronics
Autism Awareness19.03×Health
Fat Face111.07×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Torque wrench103.86×Home & Garden
Gazebo33.33×Home & Garden
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com5.63×Business & Career
Einstein Bros. Bagels19.48×Food & Beverages
MSN4.78×News
Income tax13.19×Business & Career
Google Maps4.26×Internet & Social Media
Staples (Canada)5.08×Business & Career
Google News5.14×News
Capital One3.33×Business & Career
United States Postal Service3.37×Business & Career
Khabib Nurmagomedov19.48×Sports
Fifth Third Bank9.51×Business & Career
FaceTime12.96×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Applied Biosystems audience
TraitClusterScore
Quality AwarenessPREMIUM1.86
Career OrientationPOWER1.84
Need for SecurityCONSERVATISM1.58
Early Adopter MentalityPOWER1.3
SustainabilityBALANCE1.28
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Applied Biosystems
CountryShare
United States33.3%
Japan14.2%
India6.1%

See Applied Biosystems audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Applied Biosystems have in United States?

Applied Biosystems has an estimated audience of 800,950 people in United States, concentrated in California and Texas.

What is the gender split and age of Applied Biosystems fans?

44.9% of Applied Biosystems fans are female, 55.1% are male, with an average age of 45.3 years.

Which brands do Applied Biosystems fans like most?

Applied Biosystems fans show strongest brand affinity for Thermo Fisher Scientific (101.15×), Autism Awareness (19.03×), and Fat Face (111.07×) over the country average.

Where do Applied Biosystems fans live in United States?

Applied Biosystems fans in United States are most concentrated in California (reach 161,965), Texas (reach 114,014), and Florida (reach 83,977). These three regions account for the largest share of the active audience.

What other brands do Applied Biosystems fans also like?

Beyond Applied Biosystems itself, the audience over-indexes on Autism Awareness (19.03×), Fat Face (111.07×), Diabetes mellitus awareness (12.48×), and Torque wrench (103.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Applied Biosystems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.