Rascasse Audience Intelligence

Applied Biosystems Target Market in United States

A data profile of the people who buy, follow and care about Applied Biosystems in United States — modelled from more than twelve digital signal sources. Applied Biosystems has an estimated audience of 863,595 people in United States.

#2672among Brand in United States#767in Health

The average Applied Biosystems fan in United States is 45.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Thermo Fisher Scientific, Fat Face, Einstein Bros. Bagels, with strongest over-indexing on Thermo Fisher Scientific (118.09× the country average).

Demographically, the Applied Biosystems audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Applied Biosystems fan in United States is more male, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for Thermo Fisher Scientific.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Applied Biosystems profile in United States.

Audience size
864K
in United States
Gender
44.9%♀
55.1% male
Age
45.3
average years
Country rank
#26096
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Applied Biosystems

44.9% are female, 55.1% are male, average age 45.3.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Applied Biosystems audience in United States
MetricValue
Female44.9%
Male55.1%
Average age45.3
Estimated audience size863,595
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Applied Biosystems audience in United States
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4923%
50+36%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Applied Biosystems audience comes from United States.

Worldwide audience distribution share by country for Applied Biosystems
CountryShare
United States33.8%
Japan13.6%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Applied Biosystems audience in United States is strongest.

Fig. 05

Top regions by affinity

Applied Biosystems customers by region in United States
#RegionReachAffinity×
01Nevada~40K4.83×
02Washington, District of Columbia~8K3.25×
03Louisiana~30K2.94×
04Washington~40K2.30×
05California~200K1.98×
06Minnesota~20K1.64×
07Florida~80K1.49×
08Texas~100K1.46×
09Wisconsin~20K1.41×
10Arizona~20K1.33×
11Alabama~10K1.33×
12Tennessee~20K1.32×
13Illinois~30K1.29×
14Colorado~20K1.28×
15Utah~9K1.28×
16North Carolina~30K1.24×
17Massachusetts~20K1.22×
18Oregon~10K1.21×
19Maryland~20K1.19×
20New York~50K1.04×
21Georgia~20K1.01×
22Ohio~20K0.98×
23Kentucky~7K0.74×
24Oklahoma~7K0.74×
25Mississippi~5K0.74×
26New Jersey~10K0.67×
27Kansas~4K0.67×
28Alaska~1K0.67×
29New Mexico~3K0.66×
30West Virginia~2K0.66×
31Arkansas~4K0.65×
32Missouri~8K0.64×
33North Dakota~1K0.64×
34Vermont<1K0.64×
35Montana~1K0.62×
36South Dakota~1K0.62×
37Rhode Island~2K0.61×
38Indiana~9K0.60×
39Virginia~10K0.59×
40Iowa~4K0.59×
41Pennsylvania~20K0.56×
42Idaho~2K0.56×
43New Hampshire~2K0.56×
44Delaware~1K0.56×
45Nebraska~2K0.55×
46Maine~2K0.54×
47Hawaii~2K0.52×
48Connecticut~4K0.51×
49South Carolina~5K0.43×
50Michigan~8K0.39×
Fig. 06

Affinity by region

Affinity by region — Applied Biosystems, United States
0.39×1.00×4.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Applied Biosystems audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Applied Biosystems audience
#·InterestCategoryAffinity×
01Thermo Fisher ScientificTechnology & Electronics118.09×
02Fat FaceFashion & Accessoires106.64×
03Torque wrenchHome & Garden35.29×
04SolidWorksTechnology & Electronics22.52×
05Einstein Bros. BagelsFood & Beverages18.83×
06BiotechnologyBusiness & Career9.17×
07Data scienceBusiness & Career8.31×
08Fifth Third BankBusiness & Career8.24×
09InnovationBusiness & Career4.79×
10Cloud computingTechnology & Electronics3.24×
11United States Postal ServiceBusiness & Career2.26×
12T-MobileTechnology & Electronics2.26×
13CNNMovies & TV2.24×
14Health careBusiness & Career2.10×
15EBayShopping2.03×
16SmartphonesTechnology & Electronics1.90×
17MedicineBusiness & Career1.90×
18Home improvementHome & Garden1.77×
19XInternet & Social Media1.67×
20CookingFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Applied Biosystems audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Applied Biosystems audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.04×
Career OrientationPOWER1.81×
IndulgenceJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Applied Biosystems audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Pet OwnershipJOY0.77×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Applied Biosystems's target market in United States?

Applied Biosystems's target market in United States covers an estimated 863,595 people, concentrated in California and Texas.

02

What is the gender split and age of Applied Biosystems customers?

44.9% of the Applied Biosystems audience are female, 55.1% are male, with an average age of 45.3 years.

03

Which brands do Applied Biosystems fans like most?

Applied Biosystems fans show strongest brand affinity for Thermo Fisher Scientific (118.09×), Fat Face (106.64×), and Einstein Bros. Bagels (18.83×) over the country average.

04

Where do Applied Biosystems fans live in United States?

Applied Biosystems fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Applied Biosystems fans also like?

Beyond Applied Biosystems itself, the audience over-indexes on Fat Face (106.64×), Einstein Bros. Bagels (18.83×), Biotechnology (9.17×), and Innovation (4.79×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Applied Biosystems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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