Fat Face Audience in United States

Fat Face logo

Fat Face has an estimated audience of 311,826 people in United States. 68.9% are female, 31.1% are male, average age 43.8. Top regions: Massachusetts, California, New York. Top brand affinities: Psycle, Computer Science (journal), Applied Biosystems, Anastasia Beverly Hills, Greggs.

The average Fat Face fan in United States is 43.8 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Psycle, Computer Science (journal), Applied Biosystems, with strongest over-indexing on Psycle (7000× the country average). Demographically, the Fat Face audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Fat Face fans

Demographic split for Fat Face audience in United States
MetricValue
Female68.9%
Male31.1%
Average age43.8
Estimated audience size311,826

Audience persona

The typical Fat Face fan in United States is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Psycle.

Top regions in United States

Top regions ranked by reach for Fat Face in United States
RegionReachAffinity
Massachusetts24,1153.93×
California15,3140.45×
New York14,7890.85×
Virginia10,2191.35×
Texas10,2080.38×
Florida8,8840.42×
Connecticut8,4072.69×
Maine7,6706.87×
Michigan7,6490.94×
Pennsylvania6,3790.61×
Maryland6,0861.14×
Rhode Island5,9626.01×
New Hampshire5,5074.48×
Illinois5,4750.53×
New Jersey5,4050.68×
North Carolina4,6940.5×
Ohio4,4380.46×
Georgia4,1840.44×
Washington3,5240.56×
Tennessee2,5550.41×
Indiana2,5000.44×
Colorado2,4820.51×
Minnesota2,3670.53×
Vermont2,3184.23×
Arizona2,2330.35×
Wisconsin2,0320.43×
Missouri1,9540.39×
South Carolina1,9440.41×
Oregon1,7810.5×
Alabama1,7270.4×
Washington, District of Columbia1,7141.83×
Kentucky1,4010.36×
Louisiana1,3690.34×
Iowa1,2140.47×
Oklahoma1,1000.32×
Utah9900.35×
Nevada9840.33×
Mississippi9190.36×
Kansas9090.37×
Arkansas7610.3×
New Mexico6660.43×
West Virginia6660.46×
Nebraska6120.39×
Idaho5210.33×
Delaware4820.56×
Hawaii4520.34×
Montana2940.34×
Alaska2560.38×
South Dakota1940.27×
North Dakota1890.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fat Face audience
BrandAffinityCategory
Psycle7000×Sports
Computer Science (journal)1653.85×
Applied Biosystems106.64×Health
Anastasia Beverly Hills38.98×Beauty & Wellness
Greggs122.49×Food & Beverages
ROBINSON119.7×Travel & Leisure
Koreaboo57.56×Internet & Social Media
Kamen Rider32.89×Movies & TV
University of Milan26.42×Business & Career
Funimation9.35×Movies & TV
Spirit Halloween4.91×Kids & Family
KakaoTalk29.23×Internet & Social Media
Soompi25.99×Internet & Social Media
Super Sentai29.9×Movies & TV
Kingdom Hearts: Chain of Memories50.95×Games
Food1.67×Food & Beverages
Arts and music1.63×Arts & Culture
Food and drink1.58×Food & Beverages
Sports1.58×Sports
LBC39.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fat Face audience
TraitClusterScore
Design AffinityPREMIUM2.93
SustainabilityBALANCE1.86
CreativityOPEN1.82
Luxury OrientationPREMIUM1.48
IndulgenceJOY1.42
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Fat Face
CountryShare
United Kingdom80.2%
United States5.7%
Ireland2.0%

See Fat Face audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Fat Face have in United States?

Fat Face has an estimated audience of 311,826 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Fat Face fans?

68.9% of Fat Face fans are female, 31.1% are male, with an average age of 43.8 years.

Which brands do Fat Face fans like most?

Fat Face fans show strongest brand affinity for Psycle (7000×), Computer Science (journal) (1653.85×), and Applied Biosystems (106.64×) over the country average.

Where do Fat Face fans live in United States?

Fat Face fans in United States are most concentrated in Massachusetts (reach 24,115), California (reach 15,314), and New York (reach 14,789). These three regions account for the largest share of the active audience.

What other brands do Fat Face fans also like?

Beyond Fat Face itself, the audience over-indexes on Computer Science (journal) (1653.85×), Applied Biosystems (106.64×), Anastasia Beverly Hills (38.98×), and Greggs (122.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fat Face. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.