Rascasse Audience Intelligence

Fat Face Target Market in United States

A data profile of the people who buy, follow and care about Fat Face in United States — modelled from more than twelve digital signal sources. Fat Face has an estimated audience of 306,011 people in United States.

#4949among Brand in United States#1576in Fashion & Accessoires

The average Fat Face fan in United States is 43.8 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include Psycle, Computer Science (journal), Applied Biosystems, with strongest over-indexing on Psycle (7000× the country average).

Demographically, the Fat Face audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fat Face fan in United States is more female, around 43.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Psycle.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fat Face profile in United States.

Audience size
306K
in United States
Gender
68.9%♀
31.1% male
Age
43.8
average years
Country rank
#47861
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fat Face

68.9% are female, 31.1% are male, average age 43.8.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Fat Face audience in United States
MetricValue
Female68.9%
Male31.1%
Average age43.8
Estimated audience size306,011
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Fat Face audience in United States
Age bracketShare%
16-197%
20-2916%
30-3925%
40-4928%
50+25%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Fat Face audience comes from United States.

Worldwide audience distribution share by country for Fat Face
CountryShare
United Kingdom80.0%
United States5.6%
Ireland2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fat Face audience in United States is strongest.

Fig. 05

Top regions by affinity

Fat Face customers by region in United States
#RegionReachAffinity×
01Maine~9K7.63×
02Rhode Island~5K5.44×
03New Hampshire~5K4.06×
04Vermont~2K3.76×
05Massachusetts~20K3.39×
06Connecticut~8K2.45×
07Washington, District of Columbia~1K1.54×
08Virginia~9K1.23×
09Maryland~6K1.08×
10Michigan~7K0.90×
11Alaska<1K0.82×
12North Dakota<1K0.80×
13New York~10K0.79×
14South Dakota<1K0.79×
15Delaware<1K0.77×
16Montana<1K0.76×
17West Virginia~1K0.72×
18Hawaii<1K0.69×
19Idaho~1K0.68×
20New Jersey~5K0.67×
21Nebraska~1K0.66×
22New Mexico~1K0.66×
23Mississippi~2K0.64×
24Iowa~2K0.63×
25Pennsylvania~7K0.62×
26Arkansas~2K0.62×
27Kansas~2K0.61×
28Oregon~2K0.60×
29Washington~4K0.59×
30Minnesota~3K0.59×
31Louisiana~2K0.58×
32South Carolina~3K0.57×
33Utah~2K0.57×
34Alabama~2K0.56×
35Kentucky~2K0.56×
36Oklahoma~2K0.56×
37Colorado~3K0.55×
38Wisconsin~3K0.55×
39Illinois~6K0.54×
40North Carolina~5K0.54×
41Tennessee~3K0.54×
42Indiana~3K0.54×
43Nevada~2K0.54×
44Missouri~3K0.52×
45Ohio~5K0.51×
46Georgia~5K0.51×
47California~20K0.46×
48Arizona~3K0.46×
49Florida~9K0.44×
50Texas~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Fat Face, United States
0.41×1.00×7.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fat Face audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fat Face audience
#·InterestCategoryAffinity×
01PsycleSports7000.00×
02Computer Science (journal)Topic1653.85×
03GreggsFood & Beverages122.49×
04ROBINSONTravel & Leisure119.70×
05Applied BiosystemsHealth106.64×
06KoreabooInternet & Social Media57.56×
07Kingdom Hearts: Chain of MemoriesGames50.95×
08Paula's ChoiceBeauty & Wellness41.58×
09WickesHome & Garden41.15×
10Anastasia Beverly HillsBeauty & Wellness38.98×
11Kamen RiderMovies & TV32.89×
12Super SentaiMovies & TV29.90×
13KakaoTalkInternet & Social Media29.23×
14University of MilanBusiness & Career26.42×
15SoompiInternet & Social Media25.99×
16ZippoFood & Beverages13.34×
17Paradox (Thai band)Music & Radio11.85×
18FunimationMovies & TV9.35×
19Spirit HalloweenKids & Family4.91×
20FoodFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fat Face audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fat Face audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.60×
Design AffinityPREMIUM1.47×
Sports ActivityPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fat Face audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Need for SecurityCONSERVATISM0.94×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fat Face's target market in United States?

Fat Face's target market in United States covers an estimated 306,011 people, concentrated in Massachusetts and California.

02

What is the gender split and age of Fat Face customers?

68.9% of the Fat Face audience are female, 31.1% are male, with an average age of 43.8 years.

03

Which brands do Fat Face fans like most?

Fat Face fans show strongest brand affinity for Psycle (7000×), Computer Science (journal) (1653.85×), and Applied Biosystems (106.64×) over the country average.

04

Where do Fat Face fans live in United States?

Fat Face fans in United States are most concentrated in Massachusetts (reach ~20K), California (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Fat Face fans also like?

Beyond Fat Face itself, the audience over-indexes on Computer Science (journal) (1653.85×), Applied Biosystems (106.64×), Anastasia Beverly Hills (38.98×), and Greggs (122.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Fat Face audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fat Face. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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