Rascasse Audience Intelligence

Impact wrench Audience in United States

A data profile of the people who buy, follow and care about Impact wrench in United States — modelled from more than twelve digital signal sources. Impact wrench has an estimated audience of 494,639 people in United States.

#11448among Topic in United States#1483in Home & Garden

The average Impact wrench fan in United States is 45.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Torque wrench, Circular saw, Makita, with strongest over-indexing on Torque wrench (228.15× the country average).

Demographically, the Impact wrench audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Impact wrench fan in United States is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Torque wrench.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Impact wrench profile in United States.

Audience size
495K
in United States
Gender
15.1%♀
84.9% male
Age
45.2
average years
Country rank
#36893
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Impact wrench fans

15.1% are female, 84.9% are male, average age 45.2.

Fig. 02

Gender split

15.1%
Female
84.9%
Male
Demographic split for Impact wrench audience in United States
MetricValue
Female15.1%
Male84.9%
Average age45.2
Estimated audience size494,639
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Impact wrench audience in United States
Age bracketShare%
16-199%
20-2912%
30-3918%
40-4926%
50+34%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Impact wrench audience comes from United States.

Worldwide audience distribution share by country for Impact wrench
CountryShare
United States39.3%
United Kingdom8.8%
Australia8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Impact wrench audience in United States is strongest.

Fig. 05

Top regions by affinity

Impact wrench fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K1.92×
02Alabama~10K1.40×
03Arkansas~6K1.37×
04Louisiana~8K1.33×
05Tennessee~10K1.29×
06Kentucky~8K1.27×
07North Carolina~20K1.26×
08Georgia~20K1.25×
09South Carolina~9K1.22×
10Oklahoma~7K1.20×
11West Virginia~3K1.20×
12New Mexico~3K1.15×
13Alaska~1K1.13×
14Indiana~10K1.11×
15Texas~50K1.10×
16Missouri~9K1.08×
17Kansas~4K1.08×
18Michigan~10K1.06×
19Nebraska~3K1.05×
20Virginia~10K1.02×
21Hawaii~2K1.02×
22Arizona~10K1.01×
23Wisconsin~7K0.98×
24Ohio~10K0.97×
25Nevada~5K0.97×
26North Dakota<1K0.97×
27Iowa~4K0.96×
28Illinois~20K0.95×
29Montana~1K0.95×
30Minnesota~7K0.94×
31Colorado~7K0.93×
32Utah~4K0.92×
33South Dakota~1K0.92×
34Connecticut~4K0.90×
35Maine~2K0.90×
36Florida~30K0.87×
37Delaware~1K0.87×
38Washington~9K0.86×
39Idaho~2K0.86×
40California~50K0.85×
41Maryland~7K0.85×
42Vermont<1K0.85×
43Pennsylvania~10K0.81×
44Rhode Island~1K0.78×
45New Hampshire~2K0.77×
46Oregon~4K0.75×
47New Jersey~8K0.67×
48Massachusetts~6K0.66×
49New York~20K0.61×
50Washington, District of Columbia<1K0.59×
Fig. 06

Affinity by region

Affinity by region — Impact wrench, United States
0.59×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Impact wrench audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Impact wrench audience
#·InterestCategoryAffinity×
01Torque wrenchHome & Garden228.15×
02Circular sawHome & Garden28.83×
03Klein ToolsHome & Garden19.97×
04MakitaHome & Garden18.59×
05GazeboHome & Garden15.85×
06RyobiCars & Mobility14.03×
07StihlHome & Garden12.44×
08Lawn mowerHome & Garden7.94×
09Air pollutionHealth6.51×
10Solar energyHome & Garden6.18×
11Discount TireShopping5.83×
12Hardware storeHome & Garden5.42×
13Advance Auto PartsCars & Mobility4.61×
14O'Reilly Auto PartsCars & Mobility4.45×
15AutoZoneCars & Mobility3.96×
16Used carCars & Mobility3.92×
17SUVsCars & Mobility3.01×
18EBayShopping2.79×
19Home improvementHome & Garden2.35×
20Donald TrumpPolitics & Society2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Impact wrench audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Impact wrench audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.86×
PatriotismCONSERVATISM2.71×
DIY MentalityTHRILL2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Impact wrench audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.53×
SustainabilityBALANCE0.55×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Impact wrench have in United States?

Impact wrench has an estimated audience of 494,639 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Impact wrench fans?

15.1% of Impact wrench fans are female, 84.9% are male, with an average age of 45.2 years.

03

Which brands do Impact wrench fans like most?

Impact wrench fans show strongest brand affinity for Torque wrench (228.15×), Circular saw (28.83×), and Makita (18.59×) over the country average.

04

Where do Impact wrench fans live in United States?

Impact wrench fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Impact wrench fans also like?

Beyond Impact wrench itself, the audience over-indexes on Circular saw (28.83×), Makita (18.59×), Solar energy (6.18×), and Lawn mower (7.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Impact wrench audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Impact wrench. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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