Impact wrench Audience in United States

Impact wrench logo

Impact wrench has an estimated audience of 494,639 people in United States. 15.1% are female, 84.9% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Torque wrench, Gazebo, Circular saw, AutoZone, CarGurus.

The average Impact wrench fan in United States is 45.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Torque wrench, Gazebo, Circular saw, with strongest over-indexing on Torque wrench (107.55× the country average). Demographically, the Impact wrench audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Impact wrench fans

Demographic split for Impact wrench audience in United States
MetricValue
Female15.1%
Male84.9%
Average age45.2
Estimated audience size494,639

Audience persona

The typical Impact wrench fan in United States is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Torque wrench.

Top regions in United States

Top regions ranked by reach for Impact wrench in United States
RegionReachAffinity
California50,3300.93×
Texas49,3421.16×
Florida31,3110.93×
Georgia19,9041.31×
North Carolina19,7411.33×
New York17,3800.63×
Illinois16,2940.99×
Ohio14,7940.97×
Michigan14,3401.11×
Pennsylvania13,5530.81×
Tennessee13,0381.31×
Virginia12,8371.07×
Indiana10,2301.13×
Arizona10,2091.01×
Alabama9,6251.39×
South Carolina9,3201.25×
Louisiana8,8541.39×
Missouri8,7811.1×
Washington8,7520.88×
New Jersey8,3850.67×
Kentucky8,1221.31×
Mississippi7,9641.95×
Wisconsin7,4211×
Colorado7,4110.95×
Maryland7,2750.86×
Oklahoma6,9041.26×
Minnesota6,6990.95×
Massachusetts6,3240.65×
Arkansas5,5741.37×
Nevada4,4650.93×
Connecticut4,4540.9×
Kansas4,1191.06×
Oregon4,0550.72×
Utah4,0550.92×
Iowa3,9100.96×
West Virginia2,8061.22×
New Mexico2,6841.08×
Nebraska2,6311.06×
Hawaii2,1010.99×
Idaho1,9750.8×
Maine1,6220.92×
New Hampshire1,4000.72×
Montana1,2200.89×
Alaska1,0971.04×
Rhode Island1,0680.68×
Delaware1,0480.77×
South Dakota9310.81×
North Dakota9190.9×
Washington, District of Columbia7370.5×
Vermont6710.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Impact wrench audience
BrandAffinityCategory
Torque wrench107.55×Home & Garden
Gazebo33.33×Home & Garden
Circular saw28.02×Home & Garden
AutoZone5.02×Cars & Mobility
CarGurus6.65×Cars & Mobility
Advance Auto Parts5.76×Cars & Mobility
Harbor Freight Tools8.13×Home & Garden
O'Reilly Auto Parts5.44×Cars & Mobility
Capital One3.28×Business & Career
Klein Tools19.01×Home & Garden
Tractor Supply Company5.08×Shopping
Diesel engine6.28×Cars & Mobility
Ryobi12.87×Cars & Mobility
Extra Space Storage6.21×Home & Garden
Rural King6.8×Home & Garden
Google Maps2.54×Internet & Social Media
Menards3.04×Home & Garden
Lithium-ion battery12.26×Technology & Electronics
Motorcycle accessories4.77×Cars & Mobility
Pre-school playgroup18.22×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Impact wrench audience
TraitClusterScore
Need for SecurityCONSERVATISM1.89
Quality AwarenessPREMIUM1.79
PatriotismCONSERVATISM1.5
DIY MentalityTHRILL1.42
Risk AppetiteTHRILL1.08
Career OrientationPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Impact wrench
CountryShare
United States39.3%
United Kingdom8.8%
Australia8.6%

See Impact wrench audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Impact wrench have in United States?

Impact wrench has an estimated audience of 494,639 people in United States, concentrated in California and Texas.

What is the gender split and age of Impact wrench fans?

15.1% of Impact wrench fans are female, 84.9% are male, with an average age of 45.2 years.

Which brands do Impact wrench fans like most?

Impact wrench fans show strongest brand affinity for Torque wrench (107.55×), Gazebo (33.33×), and Circular saw (28.02×) over the country average.

Where do Impact wrench fans live in United States?

Impact wrench fans in United States are most concentrated in California (reach 50,330), Texas (reach 49,342), and Florida (reach 31,311). These three regions account for the largest share of the active audience.

What other brands do Impact wrench fans also like?

Beyond Impact wrench itself, the audience over-indexes on Gazebo (33.33×), Circular saw (28.02×), AutoZone (5.02×), and CarGurus (6.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Impact wrench. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.