Rascasse Audience Intelligence

Electric power transmission Audience in United States

A data profile of the people who buy, follow and care about Electric power transmission in United States — modelled from more than twelve digital signal sources. Electric power transmission has an estimated audience of 3,423,718 people in United States.

#228among Field of study in United States#4724among Topic in United States#575in Home & Garden

The average Electric power transmission fan in United States is 45.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Power outage, Wind power, Hardware store, with strongest over-indexing on Power outage (7.28× the country average).

Demographically, the Electric power transmission audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electric power transmission fan in United States is more male, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Power outage.

Category: Home & Garden · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric power transmission profile in United States.

Audience size
3.4M
in United States
Gender
30.8%♀
69.2% male
Age
45.4
average years
Country rank
#9207
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric power transmission fans

30.8% are female, 69.2% are male, average age 45.4.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Electric power transmission audience in United States
MetricValue
Female30.8%
Male69.2%
Average age45.4
Estimated audience size3,423,718
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Electric power transmission audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3916%
40-4921%
50+39%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Electric power transmission audience comes from United States.

Worldwide audience distribution share by country for Electric power transmission
CountryShare
United States19.9%
India7.2%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric power transmission audience in United States is strongest.

Fig. 05

Top regions by affinity

Electric power transmission fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~10K1.28×
02North Dakota~9K1.27×
03Alaska~9K1.21×
04Montana~10K1.20×
05Washington, District of Columbia~10K1.18×
06Vermont~7K1.17×
07Delaware~10K1.12×
08Maine~10K1.09×
09Virginia~90K1.06×
10West Virginia~20K1.06×
11Rhode Island~10K1.06×
12Hawaii~20K1.05×
13New Hampshire~10K1.05×
14Idaho~20K1.04×
15New York~200K1.00×
16New Mexico~20K1.00×
17Louisiana~40K0.99×
18Mississippi~30K0.99×
19North Carolina~100K0.98×
20Nebraska~20K0.98×
21Arkansas~30K0.97×
22Iowa~30K0.96×
23Kansas~30K0.96×
24Oklahoma~40K0.95×
25Kentucky~40K0.94×
26Nevada~30K0.92×
27Oregon~40K0.91×
28Utah~30K0.91×
29South Carolina~50K0.90×
30Connecticut~30K0.90×
31Missouri~50K0.89×
32Colorado~50K0.89×
33Alabama~40K0.89×
34Arizona~60K0.88×
35Massachusetts~60K0.88×
36Wisconsin~50K0.88×
37Indiana~50K0.87×
38Maryland~50K0.87×
39Washington~60K0.86×
40Minnesota~40K0.86×
41Tennessee~60K0.85×
42Texas~200K0.84×
43Ohio~90K0.83×
44Michigan~70K0.83×
45Georgia~90K0.82×
46Pennsylvania~90K0.79×
47New Jersey~70K0.79×
48Illinois~90K0.77×
49California~300K0.70×
50Florida~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Electric power transmission, United States
0.67×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric power transmission audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric power transmission audience
#·InterestCategoryAffinity×
01ForgingBusiness & Career10.34×
02Wind powerHome & Garden8.42×
03Power outageHome & Garden7.28×
04Xcel EnergyHome & Garden6.02×
05PhotovoltaicsHome & Garden4.16×
06MotorboatCars & Mobility3.78×
07Lawn mowerHome & Garden3.26×
08Hardware storeHome & Garden3.10×
09Discount TireShopping3.02×
10Rail transportTravel & Leisure2.92×
11Fly fishingSports2.88×
12Tractor Supply CompanyShopping2.76×
13Public transportCars & Mobility2.50×
14HVACHome & Garden2.42×
15Chuck NorrisMovies & TV2.42×
16Ace HardwareHome & Garden2.20×
17Planet FitnessSports2.04×
18MenardsHome & Garden2.03×
19AutoZoneCars & Mobility1.73×
20United States Postal ServiceBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric power transmission audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric power transmission audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.69×
IndividualismJOY2.20×
DIY MentalityTHRILL2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric power transmission audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.48×
Design AffinityPREMIUM0.60×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric power transmission have in United States?

Electric power transmission has an estimated audience of 3,423,718 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electric power transmission fans?

30.8% of Electric power transmission fans are female, 69.2% are male, with an average age of 45.4 years.

03

Which brands do Electric power transmission fans like most?

Electric power transmission fans show strongest brand affinity for Power outage (7.28×), Wind power (8.42×), and Hardware store (3.1×) over the country average.

04

Where do Electric power transmission fans live in United States?

Electric power transmission fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Electric power transmission fans also like?

Beyond Electric power transmission itself, the audience over-indexes on Wind power (8.42×), Hardware store (3.1×), Planet Fitness (2.04×), and Discount Tire (3.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Electric power transmission. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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