Lumber Liquidators Audience in United States

Lumber Liquidators logo

Lumber Liquidators has an estimated audience of 1,590,670 people in United States. 36.2% are female, 63.8% are male, average age 47.9. Top regions: Florida, California, Texas. Top brand affinities: Wood block, Enforced, Circular saw, Wood (magazine), Lowe's.

The average Lumber Liquidators fan in United States is 47.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Wood block, Enforced, Circular saw, with strongest over-indexing on Wood block (75.56× the country average). Demographically, the Lumber Liquidators audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Lumber Liquidators fans

Demographic split for Lumber Liquidators audience in United States
MetricValue
Female36.2%
Male63.8%
Average age47.9
Estimated audience size1,590,670

Audience persona

The typical Lumber Liquidators fan in United States is more male, around 47.9 years old, with strong Family Orientation tendencies and a notable affinity for Wood block.

Top regions in United States

Top regions ranked by reach for Lumber Liquidators in United States
RegionReachAffinity
Florida115,8881.08×
California113,6800.65×
Texas98,8710.72×
New York90,4381.02×
Pennsylvania85,7451.6×
North Carolina71,0731.48×
Ohio62,0431.27×
Virginia61,0211.57×
Michigan51,0161.23×
New Jersey50,7841.26×
Georgia49,4931.01×
Illinois46,8110.88×
Massachusetts39,3461.26×
South Carolina37,9651.59×
Tennessee34,6891.09×
Washington33,2241.04×
Maryland32,1401.18×
Indiana29,0361×
Alabama28,7581.29×
Colorado24,6170.98×
Missouri23,6740.92×
Oregon23,3421.28×
Arizona23,2390.72×
Kentucky22,8141.14×
Connecticut19,7151.24×
Wisconsin19,4650.81×
Minnesota18,5190.81×
Louisiana16,5270.81×
Mississippi15,0461.15×
Arkansas13,4091.02×
New Hampshire13,2242.11×
Oklahoma12,2250.69×
West Virginia11,8901.61×
Maine9,5531.68×
Nevada9,2420.6×
Utah9,1170.64×
Iowa8,3560.64×
Kansas7,9920.64×
Idaho7,3520.92×
Rhode Island7,0221.39×
Delaware6,8961.57×
New Mexico6,6890.84×
Nebraska6,5200.82×
Vermont5,3061.9×
Washington, District of Columbia2,5390.53×
Montana1,6320.37×
South Dakota1,5180.41×
North Dakota1,1800.36×
Wyoming1,1570.49×
Hawaii7840.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lumber Liquidators audience
BrandAffinityCategory
Wood block75.56×Home & Garden
Enforced56.37×Music & Radio
Circular saw23.1×Home & Garden
Wood (magazine)20.97×Business & Career
Lowe's3.31×Shopping
Multi-tool7.8×Home & Garden
Table saw25.77×Home & Garden
Menards3.93×Home & Garden
Rutledge Wood94.75×Movies & TV
Harbor Freight Tools6.94×Home & Garden
Power tool4.18×Home & Garden
Ace Hardware3.93×Home & Garden
Advance Auto Parts4.5×Cars & Mobility
Laminate flooring8.58×Home & Garden
Lumber4.94×Home & Garden
Engineered wood14.73×Home & Garden
Wood carving6.61×Home & Garden
Nebraska Furniture Mart11.19×Shopping
Wood art42.51×Arts & Culture
Router table (woodworking)29×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lumber Liquidators audience
TraitClusterScore
Family OrientationCONSERVATISM3.45
LGBTQ+ IdentityOPEN2.31
Design AffinityPREMIUM2.11
IndulgenceJOY1.99
DIY MentalityTHRILL1.9
Luxury OrientationPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Lumber Liquidators
CountryShare
United States95.6%
China1.1%
Canada1.1%

See Lumber Liquidators audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Lumber Liquidators have in United States?

Lumber Liquidators has an estimated audience of 1,590,670 people in United States, concentrated in Florida and California.

What is the gender split and age of Lumber Liquidators fans?

36.2% of Lumber Liquidators fans are female, 63.8% are male, with an average age of 47.9 years.

Which brands do Lumber Liquidators fans like most?

Lumber Liquidators fans show strongest brand affinity for Wood block (75.56×), Enforced (56.37×), and Circular saw (23.1×) over the country average.

Where do Lumber Liquidators fans live in United States?

Lumber Liquidators fans in United States are most concentrated in Florida (reach 115,888), California (reach 113,680), and Texas (reach 98,871). These three regions account for the largest share of the active audience.

What other brands do Lumber Liquidators fans also like?

Beyond Lumber Liquidators itself, the audience over-indexes on Enforced (56.37×), Circular saw (23.1×), Wood (magazine) (20.97×), and Lowe's (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lumber Liquidators. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.