Rascasse Audience Intelligence

Lumber Liquidators Target Market in United States

A data profile of the people who buy, follow and care about Lumber Liquidators in United States — modelled from more than twelve digital signal sources. Lumber Liquidators has an estimated audience of 1,564,065 people in United States.

#1786among Brand in United States#296in Shopping

The average Lumber Liquidators fan in United States is 47.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Wood block, Enforced, Circular saw, with strongest over-indexing on Wood block (75.56× the country average).

Demographically, the Lumber Liquidators audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lumber Liquidators fan in United States is more male, around 47.9 years old, with strong Quality Awareness tendencies and a notable affinity for Wood block.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lumber Liquidators profile in United States.

Audience size
1.6M
in United States
Gender
36.2%♀
63.8% male
Age
47.9
average years
Country rank
#17207
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lumber Liquidators

36.2% are female, 63.8% are male, average age 47.9.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Lumber Liquidators audience in United States
MetricValue
Female36.2%
Male63.8%
Average age47.9
Estimated audience size1,564,065
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Lumber Liquidators audience in United States
Age bracketShare%
16-193%
20-2911%
30-3920%
40-4928%
50+39%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Lumber Liquidators audience comes from United States.

Worldwide audience distribution share by country for Lumber Liquidators
CountryShare
United States95.2%
China1.2%
Canada1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lumber Liquidators audience in United States is strongest.

Fig. 05

Top regions by affinity

Lumber Liquidators customers by region in United States
#RegionReachAffinity×
01New Hampshire~10K2.14×
02Vermont~6K2.03×
03Maine~9K1.65×
04West Virginia~10K1.62×
05Delaware~7K1.57×
06Virginia~60K1.54×
07South Carolina~40K1.52×
08Pennsylvania~80K1.51×
09Rhode Island~7K1.43×
10North Carolina~70K1.40×
11Alabama~30K1.31×
12Oregon~20K1.26×
13Ohio~60K1.23×
14Connecticut~20K1.22×
15Michigan~50K1.21×
16Massachusetts~40K1.20×
17Mississippi~20K1.19×
18New Jersey~50K1.17×
19Maryland~30K1.17×
20Tennessee~40K1.13×
21Kentucky~20K1.11×
22Arkansas~10K1.06×
23Florida~100K1.05×
24Washington~30K1.05×
25Georgia~50K1.02×
26Indiana~30K1.01×
27New York~90K0.96×
28Colorado~20K0.96×
29Missouri~20K0.92×
30Idaho~7K0.92×
31New Mexico~7K0.91×
32Nebraska~7K0.86×
33Illinois~40K0.84×
34Wisconsin~20K0.82×
35Minnesota~20K0.80×
36Louisiana~20K0.79×
37Arizona~20K0.73×
38Texas~100K0.71×
39Oklahoma~10K0.70×
40Utah~10K0.67×
41Kansas~8K0.66×
42Iowa~9K0.65×
43California~100K0.64×
44Nevada~9K0.62×
45Washington, District of Columbia~3K0.58×
46Alaska~2K0.58×
47South Dakota~2K0.57×
48North Dakota~2K0.56×
49Montana~2K0.52×
50Hawaii~3K0.47×
Fig. 06

Affinity by region

Affinity by region — Lumber Liquidators, United States
0.47×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lumber Liquidators audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lumber Liquidators audience
#·InterestCategoryAffinity×
01Rutledge WoodMovies & TV94.75×
02Wood blockHome & Garden75.56×
03EnforcedMusic & Radio56.37×
04Wood artArts & Culture42.51×
05Router table (woodworking)Home & Garden29.00×
06Table sawHome & Garden25.77×
07Circular sawHome & Garden23.10×
08Wood (magazine)Business & Career20.97×
09Engineered woodHome & Garden14.73×
10Nebraska Furniture MartShopping11.19×
11Laminate flooringHome & Garden8.58×
12Multi-toolHome & Garden7.80×
13Harbor Freight ToolsHome & Garden6.94×
14Wood carvingHome & Garden6.61×
15LumberHome & Garden4.94×
16Advance Auto PartsCars & Mobility4.50×
17Power toolHome & Garden4.18×
18Tractor Supply CompanyShopping3.98×
19MenardsHome & Garden3.93×
20Ace HardwareHome & Garden3.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lumber Liquidators audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lumber Liquidators audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.65×
DIY MentalityTHRILL1.63×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lumber Liquidators audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
MindfulnessBALANCE0.97×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lumber Liquidators's target market in United States?

Lumber Liquidators's target market in United States covers an estimated 1,564,065 people, concentrated in Florida and California.

02

What is the gender split and age of Lumber Liquidators customers?

36.2% of the Lumber Liquidators audience are female, 63.8% are male, with an average age of 47.9 years.

03

Which brands do Lumber Liquidators fans like most?

Lumber Liquidators fans show strongest brand affinity for Wood block (75.56×), Enforced (56.37×), and Circular saw (23.1×) over the country average.

04

Where do Lumber Liquidators fans live in United States?

Lumber Liquidators fans in United States are most concentrated in Florida (reach ~100K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lumber Liquidators fans also like?

Beyond Lumber Liquidators itself, the audience over-indexes on Enforced (56.37×), Circular saw (23.1×), Wood (magazine) (20.97×), and Multi-tool (7.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lumber Liquidators. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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