Rascasse Audience Intelligence

Cutting tool (machining) Audience in United States

A data profile of the people who buy, follow and care about Cutting tool (machining) in United States — modelled from more than twelve digital signal sources. Cutting tool (machining) has an estimated audience of 7,642,910 people in United States.

#2835among Topic in United States#334in Home & Garden

The average Cutting tool (machining) fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Hardware store, City car, with strongest over-indexing on Max Verstappen (12.68× the country average).

Demographically, the Cutting tool (machining) audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cutting tool (machining) fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cutting tool (machining) profile in United States.

Audience size
7.6M
in United States
Gender
16.1%♀
83.9% male
Age
39.7
average years
Country rank
#4644
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cutting tool (machining) fans

16.1% are female, 83.9% are male, average age 39.7.

Fig. 02

Gender split

16.1%
Female
83.9%
Male
Demographic split for Cutting tool (machining) audience in United States
MetricValue
Female16.1%
Male83.9%
Average age39.7
Estimated audience size7,642,910
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Cutting tool (machining) audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Cutting tool (machining) audience comes from United States.

Worldwide audience distribution share by country for Cutting tool (machining)
CountryShare
United States27.7%
Germany7.1%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cutting tool (machining) audience in United States is strongest.

Fig. 05

Top regions by affinity

Cutting tool (machining) fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.58×
02Kentucky~100K1.27×
03Michigan~200K1.22×
04Illinois~300K1.15×
05Indiana~200K1.14×
06Texas~700K1.13×
07Wisconsin~100K1.13×
08Louisiana~100K1.11×
09Minnesota~100K1.07×
10Ohio~200K1.06×
11Oklahoma~90K1.06×
12Arkansas~70K1.06×
13Alabama~100K1.05×
14South Carolina~100K1.04×
15Kansas~60K1.04×
16Tennessee~200K1.03×
17Vermont~10K1.03×
18Alaska~20K1.02×
19North Dakota~20K1.02×
20Iowa~60K1.01×
21Maine~30K1.01×
22Georgia~200K1.00×
23South Dakota~20K1.00×
24Washington~200K0.99×
25Missouri~100K0.99×
26Mississippi~60K0.99×
27New Mexico~40K0.99×
28Nebraska~40K0.99×
29West Virginia~40K0.99×
30Florida~500K0.96×
31Colorado~100K0.96×
32Idaho~40K0.96×
33Hawaii~30K0.96×
34New Hampshire~30K0.96×
35Delaware~20K0.96×
36North Carolina~200K0.95×
37Oregon~80K0.95×
38Nevada~70K0.95×
39Rhode Island~20K0.95×
40Montana~20K0.95×
41Arizona~100K0.94×
42Connecticut~70K0.92×
43Utah~60K0.92×
44Virginia~200K0.91×
45Pennsylvania~200K0.88×
46Washington, District of Columbia~20K0.88×
47Massachusetts~100K0.86×
48Maryland~100K0.85×
49New York~400K0.83×
50New Jersey~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Cutting tool (machining), United States
0.82×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cutting tool (machining) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cutting tool (machining) audience
#·InterestCategoryAffinity×
01MakitaHome & Garden13.43×
02Max VerstappenSports12.68×
03City carCars & Mobility12.60×
04University of CaliforniaBusiness & Career10.93×
05Family carCars & Mobility7.06×
06Automobile repair shopCars & Mobility5.97×
07Multi-toolHome & Garden5.40×
08Hardware storeHome & Garden5.17×
09Lawn mowerHome & Garden4.68×
10Solar energyHome & Garden4.36×
11Discount TireShopping4.21×
12Sustainable energyHome & Garden4.14×
13Mechanical engineeringBusiness & Career4.13×
14Renewable energyBusiness & Career4.01×
15Tractor Supply CompanyShopping3.81×
16FedExBusiness & Career3.27×
17PlumbingHome & Garden3.25×
18Planet FitnessSports2.92×
19AutoZoneCars & Mobility2.67×
20Mortgage loansBusiness & Career2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cutting tool (machining) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cutting tool (machining) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.30×
DIY MentalityTHRILL2.49×
Family OrientationCONSERVATISM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cutting tool (machining) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Healthy LifestyleBALANCE0.69×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cutting tool (machining) have in United States?

Cutting tool (machining) has an estimated audience of 7,642,910 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cutting tool (machining) fans?

16.1% of Cutting tool (machining) fans are female, 83.9% are male, with an average age of 39.7 years.

03

Which brands do Cutting tool (machining) fans like most?

Cutting tool (machining) fans show strongest brand affinity for Max Verstappen (12.68×), Hardware store (5.17×), and City car (12.6×) over the country average.

04

Where do Cutting tool (machining) fans live in United States?

Cutting tool (machining) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Cutting tool (machining) fans also like?

Beyond Cutting tool (machining) itself, the audience over-indexes on Hardware store (5.17×), City car (12.6×), Makita (13.43×), and Solar energy (4.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cutting tool (machining) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cutting tool (machining). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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