Mopar Audience in United States

Mopar has an estimated audience of 3,105,555 people in United States. 26.0% are female, 74.0% are male, average age 36.1. Top regions: Texas, California, Florida. Top brand affinities: Indianapolis Motor Speedway, Mobil 1, Houston Astros, Lewis Hamilton, Blended whiskey.

The average Mopar fan in United States is 36.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Indianapolis Motor Speedway, Mobil 1, Houston Astros, with strongest over-indexing on Indianapolis Motor Speedway (21.91× the country average). Demographically, the Mopar audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

Demographics of Mopar fans

Demographic split for Mopar audience in United States
MetricValue
Female26.0%
Male74.0%
Average age36.1
Estimated audience size3,105,555

Audience persona

The typical Mopar fan in United States is more male, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Indianapolis Motor Speedway.

Top regions in United States

Top regions ranked by reach for Mopar in United States
RegionReachAffinity
Texas331,4251.24×
California317,2160.93×
Florida226,1241.08×
New York142,9720.82×
Michigan123,7301.52×
Illinois116,5321.13×
Georgia110,6891.16×
Ohio103,3141.08×
North Carolina101,5351.09×
Pennsylvania96,0060.92×
Arizona72,5461.14×
Virginia70,7830.94×
Tennessee68,1471.09×
New Jersey67,9910.86×
Indiana64,9091.14×
Missouri57,9511.16×
Washington55,3930.89×
Colorado50,4351.03×
South Carolina47,8821.02×
Massachusetts47,6990.78×
Wisconsin47,4301.02×
Maryland46,8570.88×
Alabama45,7811.06×
Minnesota42,3770.95×
Louisiana41,3001.03×
Kentucky40,9301.05×
Oklahoma40,0481.16×
Nevada31,6161.05×
Oregon31,2120.88×
Arkansas29,4931.15×
Mississippi28,9431.13×
Connecticut28,7700.92×
Kansas26,5651.09×
Iowa26,0531.02×
Utah23,7000.85×
New Mexico19,1781.23×
Nebraska17,3891.12×
Idaho14,1580.91×
West Virginia14,1240.98×
New Hampshire10,7030.87×
Montana9,6771.12×
Maine9,2810.83×
Hawaii7,9080.59×
Alaska7,5221.13×
South Dakota7,3211.02×
Delaware7,2220.84×
Rhode Island7,1910.73×
North Dakota6,8521.07×
Washington, District of Columbia5,8360.63×
Wyoming4,6771.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mopar audience
BrandAffinityCategory
Indianapolis Motor Speedway21.91×Sports
Mobil 149.31×Cars & Mobility
Houston Astros9.01×Sports
Lewis Hamilton12.63×Sports
Blended whiskey12.71×Food & Beverages
AutoZone4.07×Cars & Mobility
Day trading11.19×Business & Career
Porsche 91114.03×Cars & Mobility
Toyota Supra12.92×Cars & Mobility
Koenigsegg19.29×Cars & Mobility
Los Angeles Dodgers5.94×Sports
Horoscope7.69×Health
O'Reilly Auto Parts4.13×Cars & Mobility
JBL10.25×Technology & Electronics
Home inspection11.93×Home & Garden
Cross-country skiing10.12×Sports
Auto show6.45×Cars & Mobility
Roulette9.59×Games
Advance Auto Parts4.01×Cars & Mobility
Vanilla Ice15.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mopar audience
TraitClusterScore
Risk AppetiteTHRILL2.59
Luxury OrientationPREMIUM2.03
PatriotismCONSERVATISM1.6
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.41
Need for SecurityCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Mopar
CountryShare
United States62.1%
Canada5.9%
Mexico3.7%

See Mopar audiences in other countries

More Car parts audiences in United States

Frequently asked questions

How many fans does Mopar have in United States?

Mopar has an estimated audience of 3,105,555 people in United States, concentrated in Texas and California.

What is the gender split and age of Mopar fans?

26.0% of Mopar fans are female, 74.0% are male, with an average age of 36.1 years.

Which brands do Mopar fans like most?

Mopar fans show strongest brand affinity for Indianapolis Motor Speedway (21.91×), Mobil 1 (49.31×), and Houston Astros (9.01×) over the country average.

Where do Mopar fans live in United States?

Mopar fans in United States are most concentrated in Texas (reach 331,425), California (reach 317,216), and Florida (reach 226,124). These three regions account for the largest share of the active audience.

What other brands do Mopar fans also like?

Beyond Mopar itself, the audience over-indexes on Mobil 1 (49.31×), Houston Astros (9.01×), Lewis Hamilton (12.63×), and Blended whiskey (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mopar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.