Rascasse Audience Intelligence

Mopar Target Market in United States

A data profile of the people who buy, follow and care about Mopar in United States — modelled from more than twelve digital signal sources. Mopar has an estimated audience of 3,108,376 people in United States.

#3among Car parts in United States#1027among Brand in United States#341in Cars & Mobility

The average Mopar fan in United States is 36.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include AutoZone, Auto show, Antique car, with strongest over-indexing on AutoZone (3.95× the country average).

Demographically, the Mopar audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mopar fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mopar profile in United States.

Audience size
3.1M
in United States
Gender
26.0%♀
74.0% male
Age
36.1
average years
Country rank
#9996
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mopar

26.0% are female, 74.0% are male, average age 36.1.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Mopar audience in United States
MetricValue
Female26.0%
Male74.0%
Average age36.1
Estimated audience size3,108,376
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Mopar audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3916%
40-4915%
50+18%
Fig. 04

Worldwide distribution

62.0%

of the worldwide Mopar audience comes from United States.

Worldwide audience distribution share by country for Mopar
CountryShare
United States62.0%
Canada5.8%
Mexico3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mopar audience in United States is strongest.

Fig. 05

Top regions by affinity

Mopar customers by region in United States
#RegionReachAffinity×
01Michigan~100K1.48×
02New Mexico~20K1.25×
03Alaska~8K1.19×
04Texas~300K1.16×
05Missouri~60K1.15×
06Oklahoma~40K1.15×
07Mississippi~30K1.15×
08Arkansas~30K1.15×
09Indiana~60K1.13×
10Nebraska~20K1.13×
11North Dakota~7K1.13×
12West Virginia~20K1.12×
13Arizona~70K1.11×
14Wyoming~5K1.11×
15Montana~10K1.10×
16Kentucky~40K1.08×
17Iowa~30K1.08×
18Georgia~100K1.07×
19Kansas~30K1.07×
20South Dakota~8K1.07×
21Ohio~100K1.06×
22Tennessee~70K1.06×
23Louisiana~40K1.06×
24Illinois~100K1.05×
25North Carolina~100K1.05×
26South Carolina~50K1.04×
27Alabama~40K1.04×
28Florida~200K1.03×
29Nevada~30K1.02×
30Colorado~50K1.01×
31Wisconsin~50K1.00×
32Idaho~10K0.96×
33Pennsylvania~100K0.93×
34Minnesota~40K0.92×
35Connecticut~30K0.91×
36New Hampshire~10K0.90×
37Delaware~8K0.90×
38Utah~20K0.89×
39Virginia~70K0.88×
40Maine~10K0.88×
41Oregon~30K0.87×
42Maryland~50K0.86×
43California~300K0.85×
44Washington~50K0.83×
45New Jersey~70K0.82×
46New York~100K0.80×
47Rhode Island~8K0.79×
48Massachusetts~50K0.74×
49Hawaii~9K0.66×
50Washington, District of Columbia~6K0.66×
Fig. 06

Affinity by region

Affinity by region — Mopar, United States
0.66×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mopar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mopar audience
#·InterestCategoryAffinity×
01Dodge DurangoCars & Mobility9.79×
02Dodge Charger (LX)Cars & Mobility8.42×
03Auto showCars & Mobility8.10×
04Antique carCars & Mobility7.44×
05CarcareCars & Mobility7.31×
06Toyota Land CruiserCars & Mobility7.06×
07Automobile repair shopCars & Mobility5.22×
08Motorcycle accessoriesCars & Mobility4.70×
09Ford MustangCars & Mobility4.64×
10Touring motorcycleCars & Mobility4.61×
11HatchbackCars & Mobility4.55×
12Diesel engineCars & Mobility4.51×
13DodgeCars & Mobility4.30×
14O'Reilly Auto PartsCars & Mobility4.16×
15AutoZoneCars & Mobility3.95×
16Advance Auto PartsCars & Mobility3.95×
17Kyle BuschSports3.41×
18Discount TireShopping3.38×
19Muscle carCars & Mobility2.96×
20The UPS StoreShopping2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mopar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mopar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.69×
Need for SecurityCONSERVATISM1.62×
Risk AppetiteTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mopar audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
CreativityOPEN0.76×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mopar's target market in United States?

Mopar's target market in United States covers an estimated 3,108,376 people, concentrated in Texas and California.

02

What is the gender split and age of Mopar customers?

26.0% of the Mopar audience are female, 74.0% are male, with an average age of 36.1 years.

03

Which brands do Mopar fans like most?

Mopar fans show strongest brand affinity for AutoZone (3.95×), Auto show (8.1×), and Antique car (7.44×) over the country average.

04

Where do Mopar fans live in United States?

Mopar fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mopar fans also like?

Beyond Mopar itself, the audience over-indexes on Auto show (8.1×), Antique car (7.44×), Carcare (7.31×), and O'Reilly Auto Parts (4.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car parts audiences in United States

See Mopar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mopar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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