Rascasse Audience Intelligence

The Architect's Newspaper Audience in United States

A data profile of the people who buy, follow and care about The Architect's Newspaper in United States — modelled from more than twelve digital signal sources. The Architect's Newspaper has an estimated audience of 230,801 people in United States.

#268among Newspaper in United States#1846among Website / Newspaper / Magazine in United States#539in News

The average The Architect's Newspaper fan in United States is 42.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include D. R. Horton, High-net-worth individual, Family car, with strongest over-indexing on D. R. Horton (68.75× the country average).

Demographically, the The Architect's Newspaper audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Architect's Newspaper fan in United States is more male, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for D. R. Horton.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the The Architect's Newspaper profile in United States.

Audience size
231K
in United States
Gender
39.1%♀
60.9% male
Age
42.2
average years
Country rank
#54999
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Architect's Newspaper

39.1% are female, 60.9% are male, average age 42.2.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for The Architect's Newspaper audience in United States
MetricValue
Female39.1%
Male60.9%
Average age42.2
Estimated audience size230,801
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the The Architect's Newspaper audience in United States
Age bracketShare%
16-1911%
20-2921%
30-3921%
40-4922%
50+26%
Fig. 04

Worldwide distribution

86.0%

of the worldwide The Architect's Newspaper audience comes from United States.

Worldwide audience distribution share by country for The Architect's Newspaper
CountryShare
United States86.0%
Canada5.8%
Spain1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Architect's Newspaper audience in United States is strongest.

Fig. 05

Top regions by affinity

The Architect's Newspaper fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K4.40×
02Massachusetts~9K2.00×
03Washington, District of Columbia<1K1.43×
04Vermont<1K1.25×
05Illinois~9K1.13×
06New Jersey~7K1.13×
07Rhode Island<1K1.09×
08Connecticut~2K1.06×
09Hawaii~1K1.03×
10Maine<1K1.03×
11Delaware<1K1.03×
12Montana<1K1.03×
13Alaska<1K1.03×
14Oklahoma~3K1.02×
15Nebraska~1K1.02×
16New Hampshire<1K1.01×
17New Mexico~1K0.99×
18South Dakota<1K0.99×
19North Dakota<1K0.99×
20Oregon~3K0.98×
21Arkansas~2K0.98×
22Mississippi~2K0.98×
23Idaho~1K0.98×
24West Virginia~1K0.98×
25Kansas~2K0.97×
26Iowa~2K0.96×
27California~20K0.95×
28Washington~4K0.95×
29Minnesota~3K0.95×
30Louisiana~3K0.95×
31Kentucky~3K0.95×
32Nevada~2K0.95×
33Utah~2K0.95×
34Alabama~3K0.94×
35Missouri~3K0.93×
36South Carolina~3K0.93×
37Wisconsin~3K0.93×
38Tennessee~4K0.92×
39Indiana~4K0.92×
40Maryland~4K0.92×
41Colorado~3K0.92×
42Arizona~4K0.90×
43Pennsylvania~7K0.89×
44Michigan~5K0.88×
45Virginia~5K0.88×
46Ohio~6K0.87×
47North Carolina~6K0.87×
48Georgia~6K0.86×
49Florida~10K0.78×
50Texas~20K0.77×
Fig. 06

Affinity by region

Affinity by region — The Architect's Newspaper, United States
0.77×1.00×4.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Architect's Newspaper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Architect's Newspaper audience
#·InterestCategoryAffinity×
01JC WhitneyShopping81.97×
02Antibacterial soapHome & Garden76.20×
03D. R. HortonHome & Garden68.75×
04Pulte HomesHome & Garden55.72×
05Rockwell AutomationBusiness & Career52.27×
06Toll BrothersHome & Garden43.24×
07HiltiHome & Garden35.64×
08ACDelcoCars & Mobility35.31×
09LeathermanHome & Garden34.68×
10Paul StanleyMusic & Radio34.15×
11Malaysia AirlinesTravel & Leisure24.36×
12WD-40Home & Garden23.35×
13High-net-worth individualBusiness & Career19.87×
14Family carCars & Mobility19.19×
15Pressure cookingHome & Garden14.32×
16Air FranceTravel & Leisure14.29×
17True DetectiveMovies & TV11.11×
18Harbor Freight ToolsHome & Garden8.28×
19Ace HardwareHome & Garden5.48×
20Burger KingFood & Beverages3.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Architect's Newspaper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Architect's Newspaper audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.89×
Quality AwarenessPREMIUM4.22×
PatriotismCONSERVATISM3.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Architect's Newspaper audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
IndividualismJOY0.78×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Architect's Newspaper have in United States?

The Architect's Newspaper has an estimated audience of 230,801 people in United States, concentrated in New York and California.

02

What is the gender split and age of The Architect's Newspaper fans?

39.1% of The Architect's Newspaper fans are female, 60.9% are male, with an average age of 42.2 years.

03

Which brands do The Architect's Newspaper fans like most?

The Architect's Newspaper fans show strongest brand affinity for D. R. Horton (68.75×), High-net-worth individual (19.87×), and Family car (19.19×) over the country average.

04

Where do The Architect's Newspaper fans live in United States?

The Architect's Newspaper fans in United States are most concentrated in New York (reach ~60K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Architect's Newspaper fans also like?

Beyond The Architect's Newspaper itself, the audience over-indexes on High-net-worth individual (19.87×), Family car (19.19×), Pulte Homes (55.72×), and True Detective (11.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See The Architect's Newspaper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Architect's Newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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