Rascasse Audience Intelligence

Welding helmet Audience in United States

A data profile of the people who buy, follow and care about Welding helmet in United States — modelled from more than twelve digital signal sources. Welding helmet has an estimated audience of 748,323 people in United States.

#9792among Topic in United States#1804in Business & Career

The average Welding helmet fan in United States is 37.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lincoln Electric, Montreal Canadiens, Buffalo Sabres, with strongest over-indexing on Lincoln Electric (46.04× the country average).

Demographically, the Welding helmet audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Welding helmet fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Lincoln Electric.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Welding helmet profile in United States.

Audience size
748K
in United States
Gender
16.1%♀
83.9% male
Age
37.9
average years
Country rank
#28682
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Welding helmet fans

16.1% are female, 83.9% are male, average age 37.9.

Fig. 02

Gender split

16.1%
Female
83.9%
Male
Demographic split for Welding helmet audience in United States
MetricValue
Female16.1%
Male83.9%
Average age37.9
Estimated audience size748,323
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Welding helmet audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3916%
40-4917%
50+22%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Welding helmet audience comes from United States.

Worldwide audience distribution share by country for Welding helmet
CountryShare
United States28.2%
Romania4.9%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Welding helmet audience in United States is strongest.

Fig. 05

Top regions by affinity

Welding helmet fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~2K1.60×
02New Mexico~6K1.59×
03Mississippi~9K1.51×
04West Virginia~5K1.49×
05Arkansas~9K1.48×
06Kentucky~10K1.46×
07Nebraska~5K1.45×
08North Dakota~2K1.45×
09South Dakota~2K1.42×
10Idaho~5K1.41×
11Kansas~8K1.37×
12Alabama~10K1.33×
13Iowa~8K1.32×
14Oklahoma~10K1.27×
15Texas~80K1.26×
16Montana~3K1.26×
17Tennessee~20K1.22×
18Indiana~20K1.13×
19Missouri~10K1.10×
20Wisconsin~10K1.08×
21Louisiana~10K1.04×
22Maine~3K1.02×
23Alaska~2K1.02×
24Utah~7K1.01×
25North Carolina~20K1.00×
26South Carolina~10K0.99×
27Arizona~20K0.98×
28Michigan~20K0.96×
29Vermont~1K0.96×
30Ohio~20K0.93×
31Georgia~20K0.88×
32Pennsylvania~20K0.85×
33Minnesota~9K0.85×
34Oregon~7K0.85×
35New Hampshire~2K0.83×
36Colorado~9K0.76×
37Illinois~20K0.74×
38Washington~10K0.72×
39California~60K0.70×
40Nevada~5K0.70×
41Delaware~1K0.70×
42Virginia~10K0.69×
43Hawaii~2K0.68×
44Rhode Island~2K0.68×
45Connecticut~4K0.58×
46Florida~30K0.50×
47Maryland~6K0.49×
48Massachusetts~7K0.48×
49New York~20K0.47×
50New Jersey~8K0.42×
Fig. 06

Affinity by region

Affinity by region — Welding helmet, United States
0.42×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Welding helmet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Welding helmet audience
#·InterestCategoryAffinity×
01Lincoln ElectricBusiness & Career46.04×
02Florida PanthersSports18.03×
03Toronto Maple LeafsSports18.03×
04New Jersey DevilsSports18.03×
05Ottawa SenatorsSports18.03×
06Montreal CanadiensSports16.86×
07Edmonton OilersSports15.31×
08Buffalo SabresSports14.16×
09MakitaHome & Garden11.10×
10Colorado AvalancheSports9.83×
11Minnesota WildSports9.63×
12CarcareCars & Mobility7.87×
13Motorcycle helmetCars & Mobility6.22×
14Discount TireShopping6.13×
15Motorcycle accessoriesCars & Mobility6.00×
16Hardware storeHome & Garden4.68×
17Solar energyHome & Garden4.40×
18AutoZoneCars & Mobility3.33×
19SUVsCars & Mobility2.75×
20Home improvementHome & Garden2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Welding helmet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Welding helmet audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.75×
DIY MentalityTHRILL2.40×
Need for SecurityCONSERVATISM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Welding helmet audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
CreativityOPEN0.63×
SustainabilityBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Welding helmet have in United States?

Welding helmet has an estimated audience of 748,323 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Welding helmet fans?

16.1% of Welding helmet fans are female, 83.9% are male, with an average age of 37.9 years.

03

Which brands do Welding helmet fans like most?

Welding helmet fans show strongest brand affinity for Lincoln Electric (46.04×), Montreal Canadiens (16.86×), and Buffalo Sabres (14.16×) over the country average.

04

Where do Welding helmet fans live in United States?

Welding helmet fans in United States are most concentrated in Texas (reach ~80K), California (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Welding helmet fans also like?

Beyond Welding helmet itself, the audience over-indexes on Montreal Canadiens (16.86×), Buffalo Sabres (14.16×), Florida Panthers (18.03×), and Discount Tire (6.13×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Welding helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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