Welding helmet Audience in United States

Welding helmet logo

Welding helmet has an estimated audience of 748,323 people in United States. 16.1% are female, 83.9% are male, average age 37.9. Top regions: Texas, California, Florida. Top brand affinities: Minnesota, Monogram, Sinaloa, Kerala, Sailor.

The average Welding helmet fan in United States is 37.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Minnesota, Monogram, Sinaloa, with strongest over-indexing on Minnesota (18.03× the country average). Demographically, the Welding helmet audience skews more male with an average age of 37.9, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Welding helmet fans

Demographic split for Welding helmet audience in United States
MetricValue
Female16.1%
Male83.9%
Average age37.9
Estimated audience size748,323

Audience persona

The typical Welding helmet fan in United States is more male, around 37.9 years old, with strong DIY Mentality tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Welding helmet in United States
RegionReachAffinity
Texas81,0531.26×
California60,1330.73×
Florida27,4900.54×
North Carolina23,7321.05×
Pennsylvania22,3310.89×
Ohio21,6940.94×
New York20,9570.5×
Georgia20,3550.88×
Michigan20,0051.02×
Illinois19,7250.79×
Tennessee19,1181.27×
Indiana16,0531.17×
Arizona15,2211×
Kentucky14,4711.54×
Alabama14,3421.37×
Missouri13,8751.15×
Wisconsin12,7311.13×
Virginia12,5540.69×
South Carolina11,2121×
Oklahoma11,2071.35×
Washington10,5990.71×
Mississippi9,6501.57×
Louisiana9,4720.98×
Colorado9,0510.77×
Minnesota8,7780.82×
Arkansas8,4441.37×
Iowa8,2971.35×
Kansas8,1851.39×
New Jersey7,7900.41×
Utah6,9461.04×
Massachusetts6,9380.47×
Oregon6,9250.81×
New Mexico6,1801.65×
Maryland5,9660.46×
West Virginia5,4311.56×
Nebraska5,3731.43×
Idaho5,2001.39×
Nevada5,1460.71×
Connecticut4,1820.56×
Maine2,9711.11×
Montana2,6581.28×
New Hampshire2,4080.82×
South Dakota2,3831.38×
North Dakota2,0421.33×
Hawaii1,7780.55×
Wyoming1,7601.59×
Alaska1,5450.96×
Rhode Island1,2850.54×
Delaware1,2460.6×
Vermont1,1280.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Welding helmet audience
BrandAffinityCategory
Minnesota18.03×Travel & Leisure
Monogram18.03×Home & Garden
Sinaloa14.98×Travel & Leisure
Kerala12.37×Travel & Leisure
Sailor8.23×Travel & Leisure
Google Analytics7.33×Internet & Social Media
Nasal cavity9.63×Health
Nebraska Cornhuskers football3.9×Sports
Keith Stanfield6.92×Movies & TV
Eagan, Minnesota18.03×Shopping
Food quality13.76×Food & Beverages
Pro-Ject4.05×Music & Radio
Wikia3.06×Internet & Social Media
Home staging4.51×Home & Garden
N1 road (South Africa)3.44×Travel & Leisure
WESH3.72×Movies & TV
John Key18.03×Politics & Society
edureka27.68×Business & Career
Staycation2.28×Home & Garden
Racing1.81×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Welding helmet audience
TraitClusterScore
DIY MentalityTHRILL1.88
PatriotismCONSERVATISM1.77
Need for SecurityCONSERVATISM1.67
Quality AwarenessPREMIUM1.26
Luxury OrientationPREMIUM1.24
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Welding helmet
CountryShare
United States28.2%
Romania4.9%
Japan4.3%

See Welding helmet audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Welding helmet have in United States?

Welding helmet has an estimated audience of 748,323 people in United States, concentrated in Texas and California.

What is the gender split and age of Welding helmet fans?

16.1% of Welding helmet fans are female, 83.9% are male, with an average age of 37.9 years.

Which brands do Welding helmet fans like most?

Welding helmet fans show strongest brand affinity for Minnesota (18.03×), Monogram (18.03×), and Sinaloa (14.98×) over the country average.

Where do Welding helmet fans live in United States?

Welding helmet fans in United States are most concentrated in Texas (reach 81,053), California (reach 60,133), and Florida (reach 27,490). These three regions account for the largest share of the active audience.

What other brands do Welding helmet fans also like?

Beyond Welding helmet itself, the audience over-indexes on Monogram (18.03×), Sinaloa (14.98×), Kerala (12.37×), and Sailor (8.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Welding helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.