Shielded metal arc welding Audience in United States

Shielded metal arc welding logo

Shielded metal arc welding has an estimated audience of 778,285 people in United States. 23.5% are female, 76.5% are male, average age 38.4. Top regions: Texas, California, Florida. Top brand affinities: Monogram, Laneige, Vocal harmony, La Opinión, Fairy godmother.

The average Shielded metal arc welding fan in United States is 38.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Monogram, Laneige, Vocal harmony, with strongest over-indexing on Monogram (20× the country average). Demographically, the Shielded metal arc welding audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Shielded metal arc welding fans

Demographic split for Shielded metal arc welding audience in United States
MetricValue
Female23.5%
Male76.5%
Average age38.4
Estimated audience size778,285

Audience persona

The typical Shielded metal arc welding fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Shielded metal arc welding in United States
RegionReachAffinity
Texas102,1561.53×
California101,5271.19×
Florida32,4110.62×
Georgia27,4171.14×
Illinois24,6570.95×
New York24,4590.56×
Ohio22,3770.93×
Pennsylvania20,7870.79×
North Carolina18,7510.8×
Michigan17,7890.87×
Tennessee16,8921.08×
Washington16,3751.05×
Indiana16,1671.14×
Virginia15,8510.84×
Arizona14,7380.93×
Kentucky12,8621.32×
Colorado11,8010.96×
Missouri11,6170.93×
Louisiana11,5511.15×
Wisconsin11,1590.95×
South Carolina10,7050.91×
New Jersey9,7600.49×
Utah9,4541.36×
Mississippi9,3451.46×
Oklahoma9,3071.08×
Alabama9,2430.85×
Oregon8,9171×
Minnesota8,6880.78×
Arkansas8,5041.33×
Maryland8,1780.61×
Kansas7,6471.25×
Massachusetts7,3300.48×
Iowa6,2700.98×
Nevada6,0210.8×
New Mexico5,7391.47×
Connecticut4,5470.58×
Nebraska3,7950.97×
Idaho3,6490.93×
West Virginia3,3870.93×
Montana3,1101.44×
Hawaii2,4900.74×
Alaska2,4411.47×
Rhode Island2,2460.91×
Maine2,2440.8×
North Dakota2,2021.38×
New Hampshire2,1700.71×
South Dakota2,1001.17×
Vermont1,9141.4×
Delaware1,8770.87×
Wyoming1,8261.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shielded metal arc welding audience
BrandAffinityCategory
Monogram20×Home & Garden
Laneige20×Beauty & Wellness
Vocal harmony14.21×Music & Radio
La Opinión20×News
Fairy godmother19.49×Literature
Historic site10.3×Arts & Culture
Hipster22.69×Politics & Society
Urban Outfitters3.69×Shopping
Grinch7.5×Movies & TV
Product design3.54×Business & Career
Preta Gil32.85×Music & Radio
Life of Pi14.62×Movies & TV
Governor of Michigan10.27×Politics & Society
Arrietty20×Movies & TV
Staycation4.3×Home & Garden
Home construction1.76×Home & Garden
Mathcore9.35×Music & Radio
Emperor Entertainment Group13.98×Business & Career
Nebraska Cornhuskers football4.11×Sports
Combat sport1.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shielded metal arc welding audience
TraitClusterScore
PatriotismCONSERVATISM2.21
DIY MentalityTHRILL1.68
Family OrientationCONSERVATISM1.67
Risk AppetiteTHRILL1.62
Luxury OrientationPREMIUM1.57
Need for SecurityCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Shielded metal arc welding
CountryShare
United States22.7%
Italy5.4%
Japan5.3%

See Shielded metal arc welding audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Shielded metal arc welding have in United States?

Shielded metal arc welding has an estimated audience of 778,285 people in United States, concentrated in Texas and California.

What is the gender split and age of Shielded metal arc welding fans?

23.5% of Shielded metal arc welding fans are female, 76.5% are male, with an average age of 38.4 years.

Which brands do Shielded metal arc welding fans like most?

Shielded metal arc welding fans show strongest brand affinity for Monogram (20×), Laneige (20×), and Vocal harmony (14.21×) over the country average.

Where do Shielded metal arc welding fans live in United States?

Shielded metal arc welding fans in United States are most concentrated in Texas (reach 102,156), California (reach 101,527), and Florida (reach 32,411). These three regions account for the largest share of the active audience.

What other brands do Shielded metal arc welding fans also like?

Beyond Shielded metal arc welding itself, the audience over-indexes on Laneige (20×), Vocal harmony (14.21×), La Opinión (20×), and Fairy godmother (19.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shielded metal arc welding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.