Rascasse Audience Intelligence

Shielded metal arc welding Audience in United States

A data profile of the people who buy, follow and care about Shielded metal arc welding in United States — modelled from more than twelve digital signal sources. Shielded metal arc welding has an estimated audience of 778,285 people in United States.

#9630among Topic in United States

The average Shielded metal arc welding fan in United States is 38.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lincoln Electric, Peugeot, Diesel engine, with strongest over-indexing on Lincoln Electric (44.26× the country average).

Demographically, the Shielded metal arc welding audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shielded metal arc welding fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Lincoln Electric.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shielded metal arc welding profile in United States.

Audience size
778K
in United States
Gender
23.5%♀
76.5% male
Age
38.4
average years
Country rank
#27962
Topic in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shielded metal arc welding fans

23.5% are female, 76.5% are male, average age 38.4.

Fig. 02

Gender split

23.5%
Female
76.5%
Male
Demographic split for Shielded metal arc welding audience in United States
MetricValue
Female23.5%
Male76.5%
Average age38.4
Estimated audience size778,285
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Shielded metal arc welding audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Shielded metal arc welding audience comes from United States.

Worldwide audience distribution share by country for Shielded metal arc welding
CountryShare
United States22.7%
Italy5.4%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shielded metal arc welding audience in United States is strongest.

Fig. 05

Top regions by affinity

Shielded metal arc welding fans by region: top regions in United States
#RegionReachAffinity×
01Texas~90K1.40×
02Kentucky~10K1.40×
03New Mexico~5K1.29×
04Arkansas~8K1.22×
05Mississippi~8K1.21×
06Alaska~2K1.16×
07Louisiana~10K1.15×
08Utah~8K1.15×
09Nebraska~4K1.15×
10Kansas~7K1.12×
11Indiana~20K1.11×
12Montana~2K1.11×
13North Dakota~2K1.11×
14Oregon~9K1.06×
15Idaho~4K1.06×
16South Dakota~2K1.06×
17Arizona~20K1.05×
18Tennessee~20K1.04×
19Alabama~10K1.04×
20Vermont~1K1.04×
21California~90K1.02×
22Washington~20K1.02×
23Oklahoma~9K1.02×
24Georgia~20K1.01×
25Wisconsin~10K1.01×
26Iowa~7K1.01×
27Missouri~10K0.99×
28West Virginia~4K0.98×
29Maine~3K0.96×
30Ohio~20K0.94×
31Colorado~10K0.94×
32Rhode Island~2K0.94×
33Delaware~2K0.94×
34South Carolina~10K0.93×
35Hawaii~3K0.93×
36Michigan~20K0.91×
37Minnesota~10K0.91×
38New Hampshire~3K0.91×
39Illinois~20K0.90×
40North Carolina~20K0.90×
41Washington, District of Columbia~2K0.88×
42Virginia~20K0.86×
43Nevada~6K0.85×
44Pennsylvania~20K0.82×
45Connecticut~6K0.82×
46Maryland~10K0.75×
47Massachusetts~10K0.68×
48New Jersey~10K0.65×
49Florida~30K0.63×
50New York~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Shielded metal arc welding, United States
0.63×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shielded metal arc welding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shielded metal arc welding audience
#·InterestCategoryAffinity×
01Lincoln ElectricBusiness & Career44.26×
02PeugeotCars & Mobility16.87×
03Volvo TrucksCars & Mobility14.99×
04Škoda AutoCars & Mobility12.82×
05Toyota TacomaCars & Mobility8.00×
06City carCars & Mobility7.32×
07Diesel engineCars & Mobility7.22×
08CarcareCars & Mobility6.94×
09Auto showCars & Mobility6.01×
10Family carCars & Mobility5.98×
11Antique carCars & Mobility5.73×
12Discount TireShopping4.76×
13HondaCars & Mobility3.93×
14Solar energyHome & Garden3.68×
15Used carCars & Mobility2.98×
16Bass guitarMusic & Radio2.80×
17Planet FitnessSports2.60×
18SUVsCars & Mobility2.59×
19AutoZoneCars & Mobility2.42×
20Home improvementHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shielded metal arc welding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shielded metal arc welding audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.84×
Risk AppetiteTHRILL2.00×
Need for SecurityCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shielded metal arc welding audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
CreativityOPEN0.67×
TravellingTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shielded metal arc welding have in United States?

Shielded metal arc welding has an estimated audience of 778,285 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Shielded metal arc welding fans?

23.5% of Shielded metal arc welding fans are female, 76.5% are male, with an average age of 38.4 years.

03

Which brands do Shielded metal arc welding fans like most?

Shielded metal arc welding fans show strongest brand affinity for Lincoln Electric (44.26×), Peugeot (16.87×), and Diesel engine (7.22×) over the country average.

04

Where do Shielded metal arc welding fans live in United States?

Shielded metal arc welding fans in United States are most concentrated in Texas (reach ~90K), California (reach ~90K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Shielded metal arc welding fans also like?

Beyond Shielded metal arc welding itself, the audience over-indexes on Peugeot (16.87×), Diesel engine (7.22×), Discount Tire (4.76×), and Volvo Trucks (14.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shielded metal arc welding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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