Rascasse Audience Intelligence

Welding power supply Audience in United States

A data profile of the people who buy, follow and care about Welding power supply in United States — modelled from more than twelve digital signal sources. Welding power supply has an estimated audience of 1,176,105 people in United States.

#8129among Topic in United States#1044in Home & Garden

The average Welding power supply fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lincoln Electric, Big O Tires, Military press, with strongest over-indexing on Lincoln Electric (48.28× the country average).

Demographically, the Welding power supply audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Welding power supply fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Lincoln Electric.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Welding power supply profile in United States.

Audience size
1.2M
in United States
Gender
14.5%♀
85.5% male
Age
42.4
average years
Country rank
#21173
Topic in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Welding power supply fans

14.5% are female, 85.5% are male, average age 42.4.

Fig. 02

Gender split

14.5%
Female
85.5%
Male
Demographic split for Welding power supply audience in United States
MetricValue
Female14.5%
Male85.5%
Average age42.4
Estimated audience size1,176,105
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Welding power supply audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Welding power supply audience comes from United States.

Worldwide audience distribution share by country for Welding power supply
CountryShare
United States34.1%
Romania5.7%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Welding power supply audience in United States is strongest.

Fig. 05

Top regions by affinity

Welding power supply fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~3K1.55×
02South Dakota~4K1.32×
03Montana~4K1.31×
04North Dakota~3K1.27×
05Rhode Island~5K1.24×
06West Virginia~6K1.18×
07Maine~5K1.18×
08Delaware~4K1.13×
09Nebraska~7K1.11×
10Idaho~7K1.11×
11New Mexico~6K1.10×
12Mississippi~10K1.08×
13Alaska~3K1.06×
14Arkansas~10K1.03×
15New Hampshire~5K1.03×
16Kansas~9K1.02×
17Hawaii~5K1.01×
18Iowa~10K0.99×
19Washington, District of Columbia~4K0.99×
20Alabama~20K0.98×
21Louisiana~10K0.97×
22Oklahoma~10K0.97×
23Utah~10K0.97×
24Kentucky~10K0.96×
25Nevada~10K0.96×
26Connecticut~10K0.95×
27Oregon~10K0.94×
28South Carolina~20K0.93×
29Missouri~20K0.92×
30Wisconsin~20K0.92×
31Minnesota~20K0.91×
32Tennessee~20K0.90×
33Indiana~20K0.90×
34Maryland~20K0.90×
35Colorado~20K0.90×
36Arizona~20K0.89×
37Massachusetts~20K0.88×
38Michigan~30K0.87×
39New Jersey~30K0.87×
40Virginia~20K0.87×
41Washington~20K0.87×
42North Carolina~30K0.86×
43Ohio~30K0.85×
44Georgia~30K0.85×
45Pennsylvania~30K0.84×
46Illinois~30K0.84×
47Florida~60K0.82×
48New York~50K0.79×
49Texas~70K0.72×
50California~90K0.67×
Fig. 06

Affinity by region

Affinity by region — Welding power supply, United States
0.67×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Welding power supply audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Welding power supply audience
#·InterestCategoryAffinity×
01Lincoln ElectricBusiness & Career48.28×
02Military pressSports21.95×
03Big O TiresShopping18.50×
04Laser cuttingBusiness & Career9.32×
05MakitaHome & Garden8.70×
06MotorboatCars & Mobility6.72×
07Automobile repair shopCars & Mobility6.11×
08Stainless steelHome & Garden5.72×
09Diesel engineCars & Mobility5.44×
10Harbor Freight ToolsHome & Garden5.41×
11Touring motorcycleCars & Mobility5.34×
12Lawn mowerHome & Garden4.94×
13Motorcycle accessoriesCars & Mobility4.81×
14Discount TireShopping4.36×
15Tractor Supply CompanyShopping4.18×
16O'Reilly Auto PartsCars & Mobility4.10×
17Advance Auto PartsCars & Mobility4.10×
18AutoZoneCars & Mobility3.76×
19Solar energyHome & Garden3.49×
20MenardsHome & Garden2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Welding power supply audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Welding power supply audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.33×
Need for SecurityCONSERVATISM1.99×
IndividualismJOY1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Welding power supply audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.50×
Healthy LifestyleBALANCE0.67×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Welding power supply have in United States?

Welding power supply has an estimated audience of 1,176,105 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Welding power supply fans?

14.5% of Welding power supply fans are female, 85.5% are male, with an average age of 42.4 years.

03

Which brands do Welding power supply fans like most?

Welding power supply fans show strongest brand affinity for Lincoln Electric (48.28×), Big O Tires (18.5×), and Military press (21.95×) over the country average.

04

Where do Welding power supply fans live in United States?

Welding power supply fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Welding power supply fans also like?

Beyond Welding power supply itself, the audience over-indexes on Big O Tires (18.5×), Military press (21.95×), AutoZone (3.76×), and Stainless steel (5.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Welding power supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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