Welding power supply Audience in United States

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Welding power supply has an estimated audience of 1,176,105 people in United States. 14.5% are female, 85.5% are male, average age 42.4. Top regions: California, Texas, Mississippi. Top brand affinities: Vocal harmony, Grinch, Governor of Michigan, Wok, Goop.

The average Welding power supply fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Mississippi. Top brand affinities include Vocal harmony, Grinch, Governor of Michigan, with strongest over-indexing on Vocal harmony (12.33× the country average). Demographically, the Welding power supply audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Welding power supply fans

Demographic split for Welding power supply audience in United States
MetricValue
Female14.5%
Male85.5%
Average age42.4
Estimated audience size1,176,105

Audience persona

The typical Welding power supply fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Welding power supply in United States
RegionReachAffinity
California27,6560.21×
Texas22,2180.22×
Mississippi14,0701.45×
Louisiana12,5100.82×
Arkansas12,5001.29×
Oklahoma12,2240.94×
Florida12,0330.15×
Kentucky12,0310.82×
New York11,6380.18×
West Virginia11,6162.12×
Tennessee11,0940.47×
South Carolina11,0150.62×
Ohio10,7670.3×
Indiana10,7320.5×
Kansas10,7291.16×
Idaho10,7261.82×
Georgia10,7230.3×
Missouri10,3930.55×
Pennsylvania10,2220.26×
Iowa10,1861.05×
Montana10,1053.1×
North Carolina9,9790.28×
South Dakota9,9743.67×
Washington9,9110.42×
Michigan9,8940.32×
Wisconsin9,8410.56×
Illinois9,5880.24×
Arizona9,4770.39×
Wyoming9,3965.39×
Nebraska9,3721.59×
Connecticut9,3580.79×
New Mexico9,3231.58×
Nevada9,2930.82×
Rhode Island9,2422.47×
Maine9,2362.19×
Oregon9,1740.68×
Utah9,1190.87×
Virginia9,0610.32×
Maryland9,0150.45×
New Jersey8,9930.3×
Minnesota8,7930.52×
Massachusetts8,7020.38×
Colorado8,4710.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Welding power supply audience
BrandAffinityCategory
Vocal harmony12.33×Music & Radio
Grinch6.94×Movies & TV
Governor of Michigan11.05×Politics & Society
Wok8.91×Food & Beverages
Goop6.32×Internet & Social Media
El Paso County, Colorado14.67×Travel & Leisure
Hipster10.87×Politics & Society
Minnesota1.95×Travel & Leisure
La Jolla10.19×Travel & Leisure
Hibachi8.53×Food & Beverages
WESH4.95×Movies & TV
Keith Stanfield6.55×Movies & TV
Cherish (group)10.78×Music & Radio
Gift registry12.9×Kids & Family
No Escape (1994 film)9.63×Movies & TV
MK3.54×Music & Radio
Northrop Grumman5.26×Business & Career
Wikia2.77×Internet & Social Media
Eutheria18.35×Pets & Animals
Israel1.7×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Welding power supply audience
TraitClusterScore
PatriotismCONSERVATISM1.52
Need for SecurityCONSERVATISM1.51
ExtroversionTHRILL1.36
DIY MentalityTHRILL1.35
Risk AppetiteTHRILL1.33
IndividualismJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Welding power supply
CountryShare
United States34.1%
Romania5.7%
United Kingdom4.8%

See Welding power supply audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Welding power supply have in United States?

Welding power supply has an estimated audience of 1,176,105 people in United States, concentrated in California and Texas.

What is the gender split and age of Welding power supply fans?

14.5% of Welding power supply fans are female, 85.5% are male, with an average age of 42.4 years.

Which brands do Welding power supply fans like most?

Welding power supply fans show strongest brand affinity for Vocal harmony (12.33×), Grinch (6.94×), and Governor of Michigan (11.05×) over the country average.

Where do Welding power supply fans live in United States?

Welding power supply fans in United States are most concentrated in California (reach 27,656), Texas (reach 22,218), and Mississippi (reach 14,070). These three regions account for the largest share of the active audience.

What other brands do Welding power supply fans also like?

Beyond Welding power supply itself, the audience over-indexes on Grinch (6.94×), Governor of Michigan (11.05×), Wok (8.91×), and Goop (6.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Welding power supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.