Mojo (magazine) Audience in United States

Mojo (magazine) has an estimated audience of 1,608,369 people in United States. 48.0% are female, 52.0% are male, average age 42.9. Top regions: Florida, California, New York. Top brand affinities: Thom Yorke, The Clash, Mick Jagger, Autism Awareness, Diabetes mellitus awareness.

The average Mojo (magazine) fan in United States is 42.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Thom Yorke, The Clash, Mick Jagger, with strongest over-indexing on Thom Yorke (79.98× the country average). Demographically, the Mojo (magazine) audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Mojo (magazine) fans

Demographic split for Mojo (magazine) audience in United States
MetricValue
Female48.0%
Male52.0%
Average age42.9
Estimated audience size1,608,369

Audience persona

The typical Mojo (magazine) fan in United States is balanced, around 42.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Thom Yorke.

Top regions in United States

Top regions ranked by reach for Mojo (magazine) in United States
RegionReachAffinity
Florida215,8691.98×
California160,7640.91×
New York154,3151.72×
Texas121,5390.88×
Michigan66,1101.57×
Ohio65,7331.33×
Pennsylvania62,0501.15×
Tennessee58,1971.8×
Illinois46,7600.87×
North Carolina46,6160.96×
Wisconsin43,3671.79×
Georgia39,5040.8×
New Jersey33,8530.83×
Virginia31,5040.8×
Louisiana30,2601.46×
Maryland29,5061.07×
Arizona28,9410.88×
Massachusetts27,2990.86×
Missouri26,5541.02×
Alabama25,8441.15×
Arkansas24,3771.84×
Indiana24,0120.82×
Washington23,7970.74×
Colorado22,9240.9×
South Carolina18,0750.75×
Minnesota18,0240.78×
Connecticut17,0891.06×
Utah16,9301.18×
Oregon14,7430.8×
Idaho13,9941.74×
Kentucky13,5500.67×
Oklahoma13,2500.74×
Nevada9,7360.63×
Kansas9,4560.75×
Iowa9,1850.69×
New Hampshire9,1811.45×
Mississippi8,7110.66×
Hawaii5,5610.8×
Maine5,4740.95×
Nebraska5,2640.65×
Vermont4,9951.77×
West Virginia4,1620.56×
New Mexico4,1010.51×
Washington, District of Columbia4,0200.83×
Montana3,7580.84×
Rhode Island3,7370.73×
Delaware3,3090.75×
South Dakota2,9330.79×
Alaska2,2430.65×
North Dakota2,1800.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mojo (magazine) audience
BrandAffinityCategory
Thom Yorke79.98×Music & Radio
The Clash99.8×Music & Radio
Mick Jagger38.89×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
PSV Eindhoven48.44×Sports
Aphex Twin50.56×Music & Radio
George Harrison19.64×Music & Radio
Glam rock23.52×Music & Radio
JBL17.5×Technology & Electronics
Income tax13.19×Business & Career
Ozzy Osbourne10.09×Music & Radio
Beetlejuice4.9×Movies & TV
Planet Fitness3.99×Sports
Enterprise Rent-A-Car5.96×Cars & Mobility
Kurt Cobain11.61×Music & Radio
Capital One3.77×Business & Career
Discogs18.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mojo (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM2.14
Risk AppetiteTHRILL1.85
Early Adopter MentalityPOWER1.65
LGBTQ+ IdentityOPEN1.47
IndividualismJOY1.29
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Mojo (magazine)
CountryShare
United States24.6%
United Kingdom12.4%
Netherlands4.6%

See Mojo (magazine) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Mojo (magazine) have in United States?

Mojo (magazine) has an estimated audience of 1,608,369 people in United States, concentrated in Florida and California.

What is the gender split and age of Mojo (magazine) fans?

48.0% of Mojo (magazine) fans are female, 52.0% are male, with an average age of 42.9 years.

Which brands do Mojo (magazine) fans like most?

Mojo (magazine) fans show strongest brand affinity for Thom Yorke (79.98×), The Clash (99.8×), and Mick Jagger (38.89×) over the country average.

Where do Mojo (magazine) fans live in United States?

Mojo (magazine) fans in United States are most concentrated in Florida (reach 215,869), California (reach 160,764), and New York (reach 154,315). These three regions account for the largest share of the active audience.

What other brands do Mojo (magazine) fans also like?

Beyond Mojo (magazine) itself, the audience over-indexes on The Clash (99.8×), Mick Jagger (38.89×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mojo (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.