Mojo (magazine) Audience in United States

Mojo (magazine) logo

Mojo (magazine) has an estimated audience of 1,608,369 people in United States. 48.0% are female, 52.0% are male, average age 42.9. Top regions: Florida, California, New York. Top brand affinities: Nipsey Hussle, Stay at Home Mum, Winemaking, Dog breed, Israel.

The average Mojo (magazine) fan in United States is 42.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Nipsey Hussle, Stay at Home Mum, Winemaking, with strongest over-indexing on Nipsey Hussle (41.4× the country average). Demographically, the Mojo (magazine) audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Mojo (magazine) fans

Demographic split for Mojo (magazine) audience in United States
MetricValue
Female48.0%
Male52.0%
Average age42.9
Estimated audience size1,608,369

Audience persona

The typical Mojo (magazine) fan in United States is balanced, around 42.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Nipsey Hussle.

Top regions in United States

Top regions ranked by reach for Mojo (magazine) in United States
RegionReachAffinity
Florida215,8691.98×
California160,7640.91×
New York154,3151.72×
Texas121,5390.88×
Michigan66,1101.57×
Ohio65,7331.33×
Pennsylvania62,0501.15×
Tennessee58,1971.8×
Illinois46,7600.87×
North Carolina46,6160.96×
Wisconsin43,3671.79×
Georgia39,5040.8×
New Jersey33,8530.83×
Virginia31,5040.8×
Louisiana30,2601.46×
Maryland29,5061.07×
Arizona28,9410.88×
Massachusetts27,2990.86×
Missouri26,5541.02×
Alabama25,8441.15×
Arkansas24,3771.84×
Indiana24,0120.82×
Washington23,7970.74×
Colorado22,9240.9×
South Carolina18,0750.75×
Minnesota18,0240.78×
Connecticut17,0891.06×
Utah16,9301.18×
Oregon14,7430.8×
Idaho13,9941.74×
Kentucky13,5500.67×
Oklahoma13,2500.74×
Nevada9,7360.63×
Kansas9,4560.75×
Iowa9,1850.69×
New Hampshire9,1811.45×
Mississippi8,7110.66×
Hawaii5,5610.8×
Maine5,4740.95×
Nebraska5,2640.65×
Vermont4,9951.77×
West Virginia4,1620.56×
New Mexico4,1010.51×
Washington, District of Columbia4,0200.83×
Montana3,7580.84×
Rhode Island3,7370.73×
Delaware3,3090.75×
South Dakota2,9330.79×
Alaska2,2430.65×
North Dakota2,1800.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mojo (magazine) audience
BrandAffinityCategory
Nipsey Hussle41.4×Music & Radio
Stay at Home Mum79.98×Kids & Family
Winemaking14.87×Food & Beverages
Dog breed2.72×Pets & Animals
Israel4.81×Travel & Leisure
Morphine (band)12.87×Music & Radio
Keene State College47.36×Business & Career
Glue logic12.63×Technology & Electronics
Final Fantasy I99.8×Games
REC TEC Grills23.13×Sports
Nebraska Cornhuskers football3.87×Sports
Kelli O'Hara18.07×Movies & TV
Home equity1.93×Home & Garden
John Havlicek15.06×Sports
JibJab5.55×Internet & Social Media
JDSU2.43×Business & Career
Vocal harmony3.53×Music & Radio
3D printing1.97×Technology & Electronics
Gift registry10.07×Kids & Family
Jekalyn Carr14.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mojo (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM2.14
Risk AppetiteTHRILL1.85
Early Adopter MentalityPOWER1.65
LGBTQ+ IdentityOPEN1.47
IndividualismJOY1.29
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Mojo (magazine)
CountryShare
United States24.6%
United Kingdom12.4%
Netherlands4.6%

See Mojo (magazine) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Mojo (magazine) have in United States?

Mojo (magazine) has an estimated audience of 1,608,369 people in United States, concentrated in Florida and California.

What is the gender split and age of Mojo (magazine) fans?

48.0% of Mojo (magazine) fans are female, 52.0% are male, with an average age of 42.9 years.

Which brands do Mojo (magazine) fans like most?

Mojo (magazine) fans show strongest brand affinity for Nipsey Hussle (41.4×), Stay at Home Mum (79.98×), and Winemaking (14.87×) over the country average.

Where do Mojo (magazine) fans live in United States?

Mojo (magazine) fans in United States are most concentrated in Florida (reach 215,869), California (reach 160,764), and New York (reach 154,315). These three regions account for the largest share of the active audience.

What other brands do Mojo (magazine) fans also like?

Beyond Mojo (magazine) itself, the audience over-indexes on Stay at Home Mum (79.98×), Winemaking (14.87×), Dog breed (2.72×), and Israel (4.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mojo (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.