Prefabricated building Audience in United States

Prefabricated building logo

Prefabricated building has an estimated audience of 1,652,840 people in United States. 33.9% are female, 66.1% are male, average age 47.5. Top regions: Texas, California, New York. Top brand affinities: Prefabricated home, Modular building, Steel building, Prefabrication, Manufactured housing.

The average Prefabricated building fan in United States is 47.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Prefabricated home, Modular building, Steel building, with strongest over-indexing on Prefabricated home (38.5× the country average). Demographically, the Prefabricated building audience skews more male with an average age of 47.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Prefabricated building fans

Demographic split for Prefabricated building audience in United States
MetricValue
Female33.9%
Male66.1%
Average age47.5
Estimated audience size1,652,840

Audience persona

The typical Prefabricated building fan in United States is more male, around 47.5 years old, with strong DIY Mentality tendencies and a notable affinity for Prefabricated home.

Top regions in United States

Top regions ranked by reach for Prefabricated building in United States
RegionReachAffinity
Texas123,7090.87×
California105,4850.58×
New York69,4290.75×
Florida67,2070.6×
Georgia59,5601.17×
North Carolina54,1881.09×
Tennessee41,0301.24×
Ohio38,2150.75×
Pennsylvania36,8360.66×
Missouri35,9991.35×
Illinois34,5490.63×
Alabama34,1811.48×
Virginia33,5100.83×
West Virginia33,4134.34×
Kentucky32,4881.57×
Louisiana31,2131.46×
Oklahoma29,4231.6×
South Carolina28,1281.13×
Arkansas24,5831.81×
Michigan24,3940.56×
Washington23,9380.72×
Arizona23,9230.71×
New Jersey21,6460.51×
Colorado21,1360.81×
Indiana19,8460.66×
Maryland17,9940.63×
Massachusetts16,8590.52×
Mississippi16,5201.21×
Kansas16,3761.26×
Minnesota15,7430.66×
Connecticut14,2830.86×
Oregon13,7340.72×
Wisconsin13,5760.55×
Iowa13,1550.97×
Utah10,7070.72×
New Mexico9,8521.19×
Nevada9,8200.61×
Nebraska9,3531.13×
Idaho6,9270.84×
Maine5,4220.92×
New Hampshire5,0570.78×
Montana4,7461.03×
Alaska4,4231.25×
Hawaii4,2110.59×
South Dakota3,8061×
Rhode Island3,7980.72×
Wyoming3,5861.46×
Vermont3,4691.2×
North Dakota3,4211.01×
Washington, District of Columbia3,1570.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prefabricated building audience
BrandAffinityCategory
Prefabricated home38.5×Home & Garden
Modular building46.91×Home & Garden
Steel building27.74×Home & Garden
Prefabrication28.07×Home & Garden
Manufactured housing18.1×Home & Garden
Mobile home6.84×Cars & Mobility
Travel trailer15.2×Cars & Mobility
Motorhome7.57×Cars & Mobility
Home Renovations7.52×Home & Garden
Carport14×Home & Garden
Clayton Homes18.36×Home & Garden
Backyard5.48×Home & Garden
Fox News Channel2.43×Movies & TV
Building4.43×Home & Garden
Menards3.73×Home & Garden
Houseboat6.36×Cars & Mobility
RVs3.74×Cars & Mobility
Popup camper11.99×Travel & Leisure
Tractor4.44×Cars & Mobility
Log cabin6.36×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prefabricated building audience
TraitClusterScore
DIY MentalityTHRILL2.03
Quality AwarenessPREMIUM1.82
Need for SecurityCONSERVATISM1.68
Urban LifestyleOPEN1.48
Risk AppetiteTHRILL1.46
PatriotismCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Prefabricated building
CountryShare
Germany24.2%
United States16.4%
Italy6.1%

See Prefabricated building audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Prefabricated building have in United States?

Prefabricated building has an estimated audience of 1,652,840 people in United States, concentrated in Texas and California.

What is the gender split and age of Prefabricated building fans?

33.9% of Prefabricated building fans are female, 66.1% are male, with an average age of 47.5 years.

Which brands do Prefabricated building fans like most?

Prefabricated building fans show strongest brand affinity for Prefabricated home (38.5×), Modular building (46.91×), and Steel building (27.74×) over the country average.

Where do Prefabricated building fans live in United States?

Prefabricated building fans in United States are most concentrated in Texas (reach 123,709), California (reach 105,485), and New York (reach 69,429). These three regions account for the largest share of the active audience.

What other brands do Prefabricated building fans also like?

Beyond Prefabricated building itself, the audience over-indexes on Modular building (46.91×), Steel building (27.74×), Prefabrication (28.07×), and Manufactured housing (18.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prefabricated building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.