Rascasse Audience Intelligence

Prefabricated building Audience in United States

A data profile of the people who buy, follow and care about Prefabricated building in United States — modelled from more than twelve digital signal sources. Prefabricated building has an estimated audience of 1,652,840 people in United States.

#6952among Topic in United States#889in Home & Garden

The average Prefabricated building fan in United States is 47.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Prefabricated home, Modular building, Steel building, with strongest over-indexing on Prefabricated home (38.5× the country average).

Demographically, the Prefabricated building audience skews more male with an average age of 47.5, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prefabricated building fan in United States is more male, around 47.5 years old, with strong Patriotism tendencies and a notable affinity for Prefabricated home.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prefabricated building profile in United States.

Audience size
1.7M
in United States
Gender
33.9%♀
66.1% male
Age
47.5
average years
Country rank
#16496
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prefabricated building fans

33.9% are female, 66.1% are male, average age 47.5.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Prefabricated building audience in United States
MetricValue
Female33.9%
Male66.1%
Average age47.5
Estimated audience size1,652,840
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Prefabricated building audience in United States
Age bracketShare%
16-196%
20-299%
30-3917%
40-4927%
50+40%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Prefabricated building audience comes from United States.

Worldwide audience distribution share by country for Prefabricated building
CountryShare
Germany24.2%
United States16.4%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prefabricated building audience in United States is strongest.

Fig. 05

Top regions by affinity

Prefabricated building fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K3.11×
02Arkansas~20K1.43×
03Alabama~30K1.31×
04Oklahoma~20K1.30×
05Kentucky~30K1.29×
06Louisiana~30K1.21×
07Missouri~30K1.20×
08Kansas~20K1.16×
09Tennessee~40K1.13×
10Mississippi~20K1.13×
11Alaska~4K1.12×
12North Dakota~4K1.11×
13Nebraska~9K1.10×
14Montana~5K1.10×
15Georgia~60K1.08×
16South Dakota~4K1.07×
17Ohio~50K1.05×
18Vermont~3K1.05×
19New Mexico~8K1.02×
20Iowa~10K1.01×
21South Carolina~20K1.00×
22Maine~6K0.99×
23North Carolina~50K0.98×
24Idaho~8K0.95×
25New Hampshire~6K0.95×
26Rhode Island~5K0.94×
27Delaware~4K0.93×
28Hawaii~7K0.92×
29Washington, District of Columbia~4K0.90×
30Connecticut~10K0.89×
31Colorado~20K0.87×
32Utah~10K0.86×
33Virginia~30K0.85×
34Oregon~20K0.85×
35Texas~100K0.84×
36Nevada~10K0.83×
37Minnesota~20K0.82×
38Indiana~20K0.80×
39Wisconsin~20K0.80×
40Arizona~30K0.78×
41Washington~30K0.78×
42Maryland~20K0.76×
43Michigan~30K0.74×
44Illinois~40K0.73×
45Pennsylvania~40K0.72×
46Massachusetts~20K0.72×
47New York~70K0.71×
48New Jersey~30K0.67×
49Florida~70K0.64×
50California~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Prefabricated building, United States
0.59×1.00×3.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prefabricated building audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prefabricated building audience
#·InterestCategoryAffinity×
01Modular buildingHome & Garden46.91×
02Prefabricated homeHome & Garden38.50×
03PrefabricationHome & Garden28.07×
04Steel buildingHome & Garden27.74×
05Clayton HomesHome & Garden18.36×
06Manufactured housingHome & Garden18.10×
07Travel trailerCars & Mobility15.20×
08CarportHome & Garden14.00×
09Popup camperTravel & Leisure11.99×
10MotorhomeCars & Mobility7.57×
11Home RenovationsHome & Garden7.52×
12Mobile homeCars & Mobility6.84×
13HouseboatCars & Mobility6.36×
14Log cabinHome & Garden6.36×
15BackyardHome & Garden5.48×
16TractorCars & Mobility4.44×
17BuildingHome & Garden4.43×
18RVsCars & Mobility3.74×
19MenardsHome & Garden3.73×
20Donald TrumpPolitics & Society2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prefabricated building audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prefabricated building audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
Price SensitivityPREMIUM1.77×
DIY MentalityTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prefabricated building audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
IndulgenceJOY0.97×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prefabricated building have in United States?

Prefabricated building has an estimated audience of 1,652,840 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Prefabricated building fans?

33.9% of Prefabricated building fans are female, 66.1% are male, with an average age of 47.5 years.

03

Which brands do Prefabricated building fans like most?

Prefabricated building fans show strongest brand affinity for Prefabricated home (38.5×), Modular building (46.91×), and Steel building (27.74×) over the country average.

04

Where do Prefabricated building fans live in United States?

Prefabricated building fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Prefabricated building fans also like?

Beyond Prefabricated building itself, the audience over-indexes on Modular building (46.91×), Steel building (27.74×), Prefabrication (28.07×), and Manufactured housing (18.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Prefabricated building audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Prefabricated building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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