Houseboat Audience in United States

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Houseboat has an estimated audience of 12,755,601 people in United States. 57.8% are female, 42.2% are male, average age 43.0. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Pillow, The Historian.

The average Houseboat fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Houseboat audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Houseboat fans

Demographic split for Houseboat audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.0
Estimated audience size12,755,601

Audience persona

The typical Houseboat fan in United States is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Houseboat in United States
RegionReachAffinity
California2,287,3481.63×
Florida920,1961.07×
Texas809,0230.74×
New York516,9960.73×
Ohio409,7001.04×
Georgia376,9610.96×
Washington370,5441.45×
Pennsylvania357,7880.83×
Illinois356,4210.84×
Arizona346,4471.33×
North Carolina340,8840.89×
Michigan338,3791.01×
Tennessee336,8141.32×
Virginia275,8260.89×
Indiana266,8621.15×
New Jersey242,9450.75×
Massachusetts237,6030.95×
Kentucky230,0821.44×
Minnesota228,0811.25×
Oregon219,0351.5×
Missouri209,5051.02×
Utah196,6321.72×
Colorado195,6020.97×
Maryland192,8910.88×
South Carolina180,6240.94×
Alabama180,3801.01×
Nevada171,5831.39×
Louisiana171,5611.04×
Wisconsin169,1010.88×
Oklahoma156,5311.11×
Arkansas135,7921.29×
Connecticut103,5910.81×
Mississippi101,1270.96×
Kansas95,2820.95×
Iowa91,2970.87×
Idaho66,9041.05×
New Mexico53,1440.83×
West Virginia52,2980.88×
Hawaii52,0600.95×
Nebraska46,0670.72×
New Hampshire45,0680.9×
Maine44,6370.98×
Rhode Island33,2120.82×
Montana31,7220.9×
Washington, District of Columbia27,6460.72×
Alaska25,8550.95×
Delaware22,5630.64×
Vermont22,1530.99×
South Dakota20,1870.68×
North Dakota19,2540.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Houseboat audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Pillow2.58×Home & Garden
The Historian16.48×Literature
Nationality1.89×Politics & Society
3D printing1.98×Technology & Electronics
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Nebraska1.61×Travel & Leisure
Regional styles of Mexican music1.67×Music & Radio
Saving1.62×Business & Career
Boracay4.16×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
Public speaking1.67×Politics & Society
MK1.72×Music & Radio
charvel guitars12.76×Music & Radio
N1 road (South Africa)1.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Houseboat audience
TraitClusterScore
Quality AwarenessPREMIUM2.08
DIY MentalityTHRILL1.79
Convenience OrientationPREMIUM1.79
PatriotismCONSERVATISM1.72
Family OrientationCONSERVATISM1.72
Community OrientationOPEN1.6

Worldwide distribution

Worldwide audience distribution share by country for Houseboat
CountryShare
United States44.4%
United Kingdom9.3%
Australia5.3%

See Houseboat audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Houseboat have in United States?

Houseboat has an estimated audience of 12,755,601 people in United States, concentrated in California and Florida.

What is the gender split and age of Houseboat fans?

57.8% of Houseboat fans are female, 42.2% are male, with an average age of 43.0 years.

Which brands do Houseboat fans like most?

Houseboat fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Houseboat fans live in United States?

Houseboat fans in United States are most concentrated in California (reach 2,287,348), Florida (reach 920,196), and Texas (reach 809,023). These three regions account for the largest share of the active audience.

What other brands do Houseboat fans also like?

Beyond Houseboat itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Pillow (2.58×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Houseboat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.