Houseboat Audience in Germany

Houseboat has an estimated audience of 512,979 people in Germany. 61.2% are female, 38.8% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Progressive rock, Natural rubber, Jack White, Nurse education, Este, Veneto.
The average Houseboat fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Progressive rock, Natural rubber, Jack White, with strongest over-indexing on Progressive rock (3.42× the country average). Demographically, the Houseboat audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Houseboat fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 43.4 |
| Estimated audience size | 512,979 |
Audience persona
The typical Houseboat fan in Germany is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,908 | 0.72× |
| Hessen | 70,869 | 1.81× |
| Bayern | 70,578 | 0.86× |
| Baden-Württemberg | 48,738 | 0.7× |
| Niedersachsen | 39,746 | 0.8× |
| Berlin | 36,466 | 1.59× |
| Rheinland-Pfalz | 21,361 | 0.83× |
| Sachsen | 19,445 | 0.77× |
| Schleswig-Holstein | 16,606 | 0.9× |
| Brandenburg | 16,237 | 1.02× |
| Hamburg | 11,483 | 0.99× |
| Mecklenburg-Vorpommern | 9,668 | 0.99× |
| Sachsen-Anhalt | 8,931 | 0.67× |
| Thüringen | 8,135 | 0.62× |
| Bremen | 7,368 | 1.68× |
| Saarland | 6,607 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.42× | Music & Radio |
| Natural rubber | 2.97× | Cars & Mobility |
| Jack White | 1.96× | Movies & TV |
| Nurse education | 1.94× | Kids & Family |
| Este, Veneto | 1.76× | Travel & Leisure |
| Minestrone | 1.68× | Food & Beverages |
| Kippah | 3.19× | Fashion & Accessoires |
| New Era (Namibia) | 2.59× | News |
| Sixx | 1.89× | Movies & TV |
| Free University of Berlin | 2.08× | Business & Career |
| Figure painting (hobby) | 2.32× | Arts & Culture |
| Socialist Federal Republic of Yugoslavia | 2.37× | Politics & Society |
| Caprivi Strip | 5.31× | |
| Cynthia Erivo | 2.18× | Movies & TV |
| Public speaking | 2.69× | Politics & Society |
| Geothermal heating | 2.14× | Home & Garden |
| Catania | 3.58× | Travel & Leisure |
| Hundertwasserhaus | 2.17× | Travel & Leisure |
| Vijesti.ba | 1.61× | News |
| Fatteh | 3.96× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.08 |
| Sustainability | BALANCE | 2.04 |
| Early Adopter Mentality | POWER | 1.95 |
| Quality Awareness | PREMIUM | 1.84 |
| Spirituality | BALANCE | 1.62 |
| Community Orientation | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.4% |
| United Kingdom | 9.3% |
| Australia | 5.3% |
See Houseboat audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Houseboat have in Germany?
Houseboat has an estimated audience of 512,979 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Houseboat fans?
61.2% of Houseboat fans are female, 38.8% are male, with an average age of 43.4 years.
Which brands do Houseboat fans like most?
Houseboat fans show strongest brand affinity for Progressive rock (3.42×), Natural rubber (2.97×), and Jack White (1.96×) over the country average.
Where do Houseboat fans live in Germany?
Houseboat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,908), Hessen (reach 70,869), and Bayern (reach 70,578). These three regions account for the largest share of the active audience.
What other brands do Houseboat fans also like?
Beyond Houseboat itself, the audience over-indexes on Natural rubber (2.97×), Jack White (1.96×), Nurse education (1.94×), and Este, Veneto (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Houseboat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.