Rascasse Audience Intelligence

Houseboat Audience in Germany

A data profile of the people who buy, follow and care about Houseboat in Germany — modelled from more than twelve digital signal sources. Houseboat has an estimated audience of 512,979 people in Germany.

#4613among Topic in Germany#534in Cars & Mobility

The average Houseboat fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Motorboat, Non-alcoholic beverage, Online newspaper, with strongest over-indexing on Motorboat (16.67× the country average).

Demographically, the Houseboat audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Houseboat fan in Germany is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Motorboat.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houseboat profile in Germany.

Audience size
513K
in Germany
Gender
61.2%♀
38.8% male
Age
43.4
average years
Country rank
#11505
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houseboat fans

61.2% are female, 38.8% are male, average age 43.4.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Houseboat audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age43.4
Estimated audience size512,979
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Houseboat audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3922%
40-4927%
50+26%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Houseboat audience comes from Germany.

Worldwide audience distribution share by country for Houseboat
CountryShare
United States44.4%
United Kingdom9.3%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houseboat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Houseboat fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.47×
02Berlin~30K1.33×
03Bremen~6K1.32×
04Saarland~7K1.09×
05Hamburg~10K1.05×
06Mecklenburg-Vorpommern~10K1.04×
07Brandenburg~20K1.03×
08Thüringen~10K0.96×
09Sachsen-Anhalt~10K0.94×
10Schleswig-Holstein~20K0.93×
11Bayern~70K0.89×
12Rheinland-Pfalz~20K0.89×
13Sachsen~20K0.87×
14Niedersachsen~40K0.84×
15Nordrhein-Westfalen~90K0.80×
16Baden-Württemberg~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Houseboat, Germany
0.79×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houseboat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houseboat audience
#·InterestCategoryAffinity×
01MotorboatCars & Mobility16.67×
02Non-alcoholic beverageFood & Beverages9.74×
03Luc BessonMovies & TV9.58×
04Traditional medicineHealth7.00×
05Mineral waterFood & Beverages6.03×
06Public transportCars & Mobility3.82×
07Salma HayekMovies & TV3.72×
08Online newspaperNews3.09×
09RefrigeratorHome & Garden2.62×
10Der TagesspiegelNews2.53×
11Solar energyHome & Garden2.19×
12TraditionPolitics & Society2.19×
13HugendubelShopping2.13×
14Müller (company)Food & Beverages1.95×
15EurowingsTravel & Leisure1.89×
16Netto Marken-DiscountShopping1.88×
17TattoosFashion & Accessoires1.77×
18TagesschauMovies & TV1.71×
19EnergyHome & Garden1.68×
20RyanairTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houseboat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houseboat audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.20×
Early Adopter MentalityPOWER2.12×
TraditionCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houseboat audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.55×
Sports ActivityPOWER0.84×
IndulgenceJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houseboat have in Germany?

Houseboat has an estimated audience of 512,979 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Houseboat fans?

61.2% of Houseboat fans are female, 38.8% are male, with an average age of 43.4 years.

03

Which brands do Houseboat fans like most?

Houseboat fans show strongest brand affinity for Motorboat (16.67×), Non-alcoholic beverage (9.74×), and Online newspaper (3.09×) over the country average.

04

Where do Houseboat fans live in Germany?

Houseboat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Hessen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Houseboat fans also like?

Beyond Houseboat itself, the audience over-indexes on Non-alcoholic beverage (9.74×), Online newspaper (3.09×), Public transport (3.82×), and Tagesschau (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Houseboat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Houseboat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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