Rascasse Audience Intelligence

Clayton Homes Target Market in United States

A data profile of the people who buy, follow and care about Clayton Homes in United States — modelled from more than twelve digital signal sources. Clayton Homes has an estimated audience of 2,151,775 people in United States.

#1378among Brand in United States#762in Home & Garden

The average Clayton Homes fan in United States is 44.0 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Texas, Tennessee.

Top brand affinities include Restaurant Depot, Modular building, Manufactured housing, with strongest over-indexing on Restaurant Depot (10.68× the country average).

Demographically, the Clayton Homes audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clayton Homes fan in United States is more female, around 44.0 years old, with strong Extroversion tendencies and a notable affinity for Restaurant Depot.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clayton Homes profile in United States.

Audience size
2.2M
in United States
Gender
63.7%♀
36.3% male
Age
44.0
average years
Country rank
#13469
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Clayton Homes

63.7% are female, 36.3% are male, average age 44.0.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Clayton Homes audience in United States
MetricValue
Female63.7%
Male36.3%
Average age44.0
Estimated audience size2,151,775
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Clayton Homes audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3917%
40-4924%
50+33%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Clayton Homes audience comes from United States.

Worldwide audience distribution share by country for Clayton Homes
CountryShare
United States95.2%
United Kingdom1.2%
Australia0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clayton Homes audience in United States is strongest.

Fig. 05

Top regions by affinity

Clayton Homes customers by region in United States
#RegionReachAffinity×
01Tennessee~200K4.57×
02West Virginia~40K4.29×
03South Carolina~100K4.04×
04North Carolina~300K4.02×
05Alabama~100K3.30×
06Kentucky~80K3.01×
07Arkansas~50K2.88×
08Virginia~100K1.88×
09Louisiana~50K1.88×
10Mississippi~30K1.85×
11Delaware~10K1.71×
12New Mexico~20K1.48×
13Georgia~90K1.31×
14Texas~200K1.16×
15Oklahoma~30K1.11×
16Missouri~30K0.91×
17Ohio~50K0.83×
18Indiana~30K0.82×
19Idaho~8K0.77×
20Wyoming~2K0.75×
21Arizona~30K0.67×
22Colorado~20K0.67×
23Alaska~3K0.63×
24Florida~70K0.50×
25Oregon~10K0.48×
26North Dakota~2K0.44×
27Rhode Island~3K0.42×
28South Dakota~2K0.42×
29Pennsylvania~30K0.41×
30Maryland~20K0.41×
31Hawaii~4K0.41×
32Nevada~8K0.40×
33Kansas~7K0.40×
34Montana~2K0.39×
35Maine~3K0.36×
36Michigan~20K0.34×
37New Hampshire~3K0.34×
38Washington, District of Columbia~2K0.32×
39Nebraska~3K0.30×
40Washington~10K0.28×
41New York~30K0.27×
42Illinois~20K0.26×
43Iowa~5K0.26×
44Utah~5K0.25×
45Connecticut~5K0.22×
46Wisconsin~7K0.21×
47Minnesota~6K0.19×
48California~40K0.16×
49New Jersey~9K0.16×
50Massachusetts~7K0.16×
Fig. 06

Affinity by region

Affinity by region — Clayton Homes, United States
0.16×1.00×4.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clayton Homes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clayton Homes audience
#·InterestCategoryAffinity×
01Blue Diamond AlmondsFood & Beverages19.52×
02J.McLaughlinShopping18.33×
03Modular buildingHome & Garden13.79×
04Downtown RaleighTravel & Leisure11.14×
05Restaurant DepotFood & Beverages10.68×
06Manufactured housingHome & Garden8.31×
07Prefabricated homeHome & Garden6.85×
08CarGurusCars & Mobility2.44×
09Real estate brokerHome & Garden2.27×
10Estate (land)Business & Career2.18×
11First-time buyerShopping2.16×
12TennesseeTravel & Leisure1.94×
13MenardsHome & Garden1.83×
14Dollar TreeShopping1.82×
15JesusPolitics & Society1.76×
16Dollar GeneralShopping1.70×
17Southern United StatesTravel & Leisure1.67×
18Hobby LobbyHome & Garden1.62×
19Mortgage loansBusiness & Career1.61×
20Best BuyShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clayton Homes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clayton Homes audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.34×
Price SensitivityPREMIUM1.31×
DIY MentalityTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clayton Homes audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
Luxury OrientationPREMIUM0.86×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Clayton Homes's target market in United States?

Clayton Homes's target market in United States covers an estimated 2,151,775 people, concentrated in North Carolina and Texas.

02

What is the gender split and age of Clayton Homes customers?

63.7% of the Clayton Homes audience are female, 36.3% are male, with an average age of 44.0 years.

03

Which brands do Clayton Homes fans like most?

Clayton Homes fans show strongest brand affinity for Restaurant Depot (10.68×), Modular building (13.79×), and Manufactured housing (8.31×) over the country average.

04

Where do Clayton Homes fans live in United States?

Clayton Homes fans in United States are most concentrated in North Carolina (reach ~300K), Texas (reach ~200K), and Tennessee (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Clayton Homes fans also like?

Beyond Clayton Homes itself, the audience over-indexes on Modular building (13.79×), Manufactured housing (8.31×), J.McLaughlin (18.33×), and Real estate broker (2.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Clayton Homes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clayton Homes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →