Clayton Homes Audience in United States

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Clayton Homes has an estimated audience of 2,138,675 people in United States. 63.7% are female, 36.3% are male, average age 44.0. Top regions: North Carolina, Texas, Tennessee. Top brand affinities: Restaurant Depot, Modular building, Manufactured housing, Craigslist, J.McLaughlin.

The average Clayton Homes fan in United States is 44.0 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, Tennessee. Top brand affinities include Restaurant Depot, Modular building, Manufactured housing, with strongest over-indexing on Restaurant Depot (10.68× the country average). Demographically, the Clayton Homes audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Manufacturing company

Demographics of Clayton Homes fans

Demographic split for Clayton Homes audience in United States
MetricValue
Female63.7%
Male36.3%
Average age44.0
Estimated audience size2,138,675

Audience persona

The typical Clayton Homes fan in United States is more female, around 44.0 years old, with strong Extroversion tendencies and a notable affinity for Restaurant Depot.

Top regions in United States

Top regions ranked by reach for Clayton Homes in United States
RegionReachAffinity
North Carolina272,0704.23×
Texas216,8881.18×
Tennessee199,8444.66×
South Carolina132,0354.1×
Virginia104,2592×
Alabama98,3173.29×
Georgia90,9151.38×
Kentucky78,0172.91×
Florida75,8160.52×
Louisiana53,9031.95×
Ohio53,1660.81×
Arkansas44,8522.55×
California40,5800.17×
West Virginia39,6503.98×
Indiana33,0400.85×
Mississippi31,9511.81×
Missouri30,1830.88×
Arizona28,9700.66×
New York28,7770.24×
Pennsylvania28,4310.39×
Oklahoma25,1791.06×
Colorado22,7510.67×
Illinois18,8080.26×
Michigan16,4180.29×
Maryland15,8780.43×
New Mexico15,4711.44×
Washington12,1180.28×
Oregon10,6170.43×
Delaware9,2161.56×
New Jersey7,9590.15×
Nevada7,4260.36×
Kansas6,4030.38×
Idaho5,9570.56×
Wisconsin4,9560.15×
Massachusetts4,6870.11×
Minnesota4,4410.14×
Utah3,5840.19×
Iowa3,3660.19×
Connecticut2,5000.12×
Wyoming2,1270.67×
Nebraska2,0870.19×
Maine2,0300.27×
New Hampshire1,7690.21×
Washington, District of Columbia1,4610.23×
Montana1,3610.23×
South Dakota9580.19×
North Dakota9400.21×
Vermont9060.24×
Hawaii8650.09×
Rhode Island6860.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clayton Homes audience
BrandAffinityCategory
Restaurant Depot10.68×Food & Beverages
Modular building13.79×Home & Garden
Manufactured housing8.31×Home & Garden
Craigslist2.62×Shopping
J.McLaughlin18.33×Shopping
Real estate broker2.27×Home & Garden
Prefabricated home6.85×Home & Garden
Downtown Raleigh11.14×Travel & Leisure
Blue Diamond Almonds19.52×Food & Beverages
Dollar Tree1.82×Shopping
Dollar General1.7×Shopping
Lowe's1.51×Shopping
Jesus1.76×Politics & Society
Hobby Lobby1.62×Home & Garden
CarGurus2.44×Cars & Mobility
Best Buy1.58×Shopping
Southern United States1.67×Travel & Leisure
Tennessee1.94×Travel & Leisure
Mortgage loans1.61×Business & Career
First-time buyer2.16×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clayton Homes audience
TraitClusterScore
ExtroversionTHRILL1.36
Family OrientationCONSERVATISM1.28
Price SensitivityPREMIUM1.26
DIY MentalityTHRILL1.19
Convenience OrientationPREMIUM1.15
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Clayton Homes
CountryShare
United States95.3%
United Kingdom1.2%
Australia0.8%

See Clayton Homes audiences in other countries

More Manufacturing company audiences in United States

Frequently asked questions

How many fans does Clayton Homes have in United States?

Clayton Homes has an estimated audience of 2,138,675 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of Clayton Homes fans?

63.7% of Clayton Homes fans are female, 36.3% are male, with an average age of 44.0 years.

Which brands do Clayton Homes fans like most?

Clayton Homes fans show strongest brand affinity for Restaurant Depot (10.68×), Modular building (13.79×), and Manufactured housing (8.31×) over the country average.

Where do Clayton Homes fans live in United States?

Clayton Homes fans in United States are most concentrated in North Carolina (reach 272,070), Texas (reach 216,888), and Tennessee (reach 199,844). These three regions account for the largest share of the active audience.

What other brands do Clayton Homes fans also like?

Beyond Clayton Homes itself, the audience over-indexes on Modular building (13.79×), Manufactured housing (8.31×), Craigslist (2.62×), and J.McLaughlin (18.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clayton Homes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.