PVA Audience in United States
PVA has an estimated audience of 375,532 people in United States. 63.1% are female, 36.9% are male, average age 31.8. Top brand affinities: Thom Yorke, Foals, Aphex Twin, Brian Eno, INXS.
Top brand affinities include Thom Yorke, Foals, Aphex Twin, with strongest over-indexing on Thom Yorke (151.33× the country average). Demographically, the PVA audience skews more female with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of PVA fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 31.8 |
| Estimated audience size | 375,532 |
Audience persona
The typical PVA fan in United States is more female, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Thom Yorke.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thom Yorke | 151.33× | Music & Radio |
| Foals | 69.27× | Music & Radio |
| Aphex Twin | 55.28× | Music & Radio |
| Brian Eno | 66.38× | Music & Radio |
| INXS | 52.69× | Music & Radio |
| Planet Fitness | 3.9× | Sports |
| Kia Sportage | 19.7× | Cars & Mobility |
| Morrissey | 26.73× | Music & Radio |
| Burial (musician) | 25.37× | Music & Radio |
| Waterworld | 20× | Movies & TV |
| Moby | 30.09× | Music & Radio |
| Nick Cave | 30.24× | Music & Radio |
| Anime and manga fandom | 4.6× | Literature |
| LCD Soundsystem | 29.32× | Music & Radio |
| Diaper bag | 4.71× | Kids & Family |
| Seth Green | 13.82× | Movies & TV |
| The Sisters of Mercy | 103.67× | Music & Radio |
| Superman | 1.8× | Movies & TV |
| Culture Club | 31.61× | Music & Radio |
| Grace VanderWaal | 19.58× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.49 |
| Luxury Orientation | PREMIUM | 2.24 |
| Tradition | CONSERVATISM | 1.62 |
| Early Adopter Mentality | POWER | 1.58 |
| Individualism | JOY | 1.45 |
| Sustainability | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 27.4% |
| United States | 24.0% |
| Japan | 8.6% |
See PVA audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for PVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.