Rascasse Audience Intelligence

PVA Audience in United States

A data profile of the people who buy, follow and care about PVA in United States — modelled from more than twelve digital signal sources. PVA has an estimated audience of 421,163 people in United States.

#923among Singer-songwriter in United States#9951among Person in United States#5725in Music & Radio

The average PVA fan in United States is 35.9 years old, balanced, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Texas, California.

Top brand affinities include Aphex Twin, Brian Eno, Foals, with strongest over-indexing on Aphex Twin (69.1× the country average).

Demographically, the PVA audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PVA fan in United States is balanced, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Aphex Twin.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PVA profile in United States.

Audience size
421K
in United States
Gender
54.2%♀
45.8% male
Age
35.9
average years
Country rank
#40436
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PVA fans

54.2% are female, 45.8% are male, average age 35.9.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for PVA audience in United States
MetricValue
Female54.2%
Male45.8%
Average age35.9
Estimated audience size421,163
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the PVA audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3916%
40-4916%
50+17%
Fig. 04

Worldwide distribution

24.3%

of the worldwide PVA audience comes from United States.

Worldwide audience distribution share by country for PVA
CountryShare
Austria24.9%
United States24.3%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PVA audience in United States is strongest.

Fig. 05

Top regions by affinity

PVA fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~100K18.80×
02Kansas~5K1.59×
03Nebraska~2K1.00×
04Washington, District of Columbia~1K0.99×
05Indiana~7K0.90×
06West Virginia~2K0.89×
07South Dakota<1K0.86×
08Maine~1K0.85×
09Alaska<1K0.85×
10Vermont<1K0.85×
11Missouri~6K0.83×
12North Dakota<1K0.83×
13Pennsylvania~10K0.81×
14Massachusetts~6K0.80×
15Montana<1K0.80×
16Texas~30K0.79×
17Oregon~4K0.79×
18New Hampshire~1K0.79×
19Rhode Island~1K0.78×
20Delaware<1K0.78×
21North Carolina~9K0.74×
22Washington~6K0.74×
23Hawaii~1K0.74×
24New Mexico~2K0.73×
25Idaho~2K0.73×
26Florida~20K0.72×
27Iowa~2K0.72×
28Mississippi~2K0.72×
29Louisiana~4K0.70×
30Virginia~7K0.69×
31Arkansas~2K0.69×
32Minnesota~4K0.68×
33Colorado~4K0.67×
34Oklahoma~3K0.67×
35Maryland~5K0.66×
36Wisconsin~4K0.66×
37Connecticut~3K0.66×
38Ohio~8K0.65×
39Utah~2K0.64×
40Michigan~7K0.63×
41Tennessee~5K0.63×
42Illinois~8K0.62×
43South Carolina~4K0.62×
44Nevada~2K0.62×
45Arizona~5K0.61×
46Georgia~8K0.60×
47California~30K0.58×
48Alabama~3K0.58×
49New York~10K0.57×
50New Jersey~6K0.55×
Fig. 06

Affinity by region

Affinity by region — PVA, United States
0.55×1.00×18.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PVA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PVA audience
#·InterestCategoryAffinity×
01Brian EnoMusic & Radio86.44×
02FoalsMusic & Radio77.34×
03Aphex TwinMusic & Radio69.10×
04INXSMusic & Radio49.53×
05Talking HeadsMusic & Radio48.29×
06Thom YorkeMusic & Radio46.29×
07MobyMusic & Radio36.12×
08Grace VanderWaalMusic & Radio29.58×
09Bon IverMusic & Radio26.81×
10MorrisseyMusic & Radio25.16×
11LCD SoundsystemMusic & Radio24.92×
12Burial (musician)Music & Radio20.23×
13Seth GreenMovies & TV20.00×
14WaterworldMovies & TV20.00×
15Chicago MedMovies & TV17.88×
16hannah montanaMovies & TV16.68×
17Debbie HarryMusic & Radio15.87×
18Conan (talk show)Movies & TV12.91×
19Goth subcultureFashion & Accessoires8.84×
20BritpopMusic & Radio7.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PVA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PVA audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
IndividualismJOY1.75×
SpiritualityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PVA audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
DIY MentalityTHRILL0.75×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PVA have in United States?

PVA has an estimated audience of 421,163 people in United States, concentrated in Kentucky and Texas.

02

What is the gender split and age of PVA fans?

54.2% of PVA fans are female, 45.8% are male, with an average age of 35.9 years.

03

Which brands do PVA fans like most?

PVA fans show strongest brand affinity for Aphex Twin (69.1×), Brian Eno (86.44×), and Foals (77.34×) over the country average.

04

Where do PVA fans live in United States?

PVA fans in United States are most concentrated in Kentucky (reach ~100K), Texas (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do PVA fans also like?

Beyond PVA itself, the audience over-indexes on Brian Eno (86.44×), Foals (77.34×), Talking Heads (48.29×), and Thom Yorke (46.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See PVA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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