PVA Audience in United States
PVA has an estimated audience of 375,532 people in United States. 63.1% are female, 36.9% are male, average age 31.8. Top brand affinities: Nipsey Hussle, Stay at Home Mum, Staycation, Salman Khan, Home Delivery.
Top brand affinities include Nipsey Hussle, Stay at Home Mum, Staycation, with strongest over-indexing on Nipsey Hussle (66.38× the country average). Demographically, the PVA audience skews more female with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of PVA fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 31.8 |
| Estimated audience size | 375,532 |
Audience persona
The typical PVA fan in United States is more female, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nipsey Hussle.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nipsey Hussle | 66.38× | Music & Radio |
| Stay at Home Mum | 151.33× | Kids & Family |
| Staycation | 8.14× | Home & Garden |
| Salman Khan | 17.47× | Movies & TV |
| Home Delivery | 6.66× | Food & Beverages |
| Corona (band) | 11.8× | Music & Radio |
| Steampunk | 9.81× | Fashion & Accessoires |
| Product design | 3.08× | Business & Career |
| Elsword | 19.7× | Games |
| Yahoo Sports Fantasy | 8.4× | |
| Home construction | 1.64× | Home & Garden |
| John Havlicek | 16.76× | Sports |
| Nebraska Cornhuskers football | 3.28× | Sports |
| Home staging | 4.41× | Home & Garden |
| Israel | 1.72× | Travel & Leisure |
| Endless Space | 18.93× | Games |
| Guy Fieri | 3.02× | Movies & TV |
| Chromebook | 4.35× | Technology & Electronics |
| Pro-Ject | 3.12× | Music & Radio |
| UK garage | 4.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.49 |
| Luxury Orientation | PREMIUM | 2.24 |
| Tradition | CONSERVATISM | 1.62 |
| Early Adopter Mentality | POWER | 1.58 |
| Individualism | JOY | 1.45 |
| Sustainability | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 27.4% |
| United States | 24.0% |
| Japan | 8.6% |
See PVA audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for PVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.