Rascasse Audience Intelligence

hannah montana Audience in United States

A data profile of the people who buy, follow and care about hannah montana in United States — modelled from more than twelve digital signal sources. hannah montana has an estimated audience of 2,755,208 people in United States.

#168among TV series in United States#533among Movie / TV Show / Series in United States#1515in Movies & TV

The average hannah montana fan in United States is 24.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Salento, Bridgit Mendler, Hannah Montana: The Movie, with strongest over-indexing on Salento (500.62× the country average).

Demographically, the hannah montana audience skews more female with an average age of 24.8, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical hannah montana fan in United States is more female, around 24.8 years old, with strong Extroversion tendencies and a notable affinity for Salento.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the hannah montana profile in United States.

Audience size
2.8M
in United States
Gender
72.4%♀
27.6% male
Age
24.8
average years
Country rank
#11024
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of hannah montana viewers

72.4% are female, 27.6% are male, average age 24.8.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for hannah montana audience in United States
MetricValue
Female72.4%
Male27.6%
Average age24.8
Estimated audience size2,755,208
Fig. 03

Age distribution

Ø 24.8
average years
Age distribution of the hannah montana audience in United States
Age bracketShare%
16-1963%
20-2925%
30-396%
40-494%
50+2%
Fig. 04

Worldwide distribution

25.4%

of the worldwide hannah montana audience comes from United States.

Worldwide audience distribution share by country for hannah montana
CountryShare
United States25.4%
Brazil6.5%
Mexico3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the hannah montana audience in United States is strongest.

Fig. 05

Top regions by affinity

hannah montana fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~40K1.24×
02Oklahoma~40K1.24×
03Alabama~40K1.23×
04Louisiana~40K1.23×
05Arkansas~30K1.22×
06Tennessee~60K1.19×
07Texas~300K1.18×
08Indiana~50K1.15×
09Mississippi~20K1.15×
10Utah~30K1.12×
11Missouri~50K1.10×
12Georgia~90K1.09×
13Ohio~90K1.09×
14Illinois~90K1.07×
15West Virginia~10K1.07×
16California~300K1.05×
17Arizona~50K1.05×
18North Carolina~80K1.04×
19Michigan~70K1.04×
20South Carolina~40K1.04×
21Florida~200K1.01×
22Pennsylvania~90K1.01×
23Massachusetts~50K1.00×
24Nebraska~10K1.00×
25New York~100K0.99×
26Nevada~20K0.99×
27North Dakota~5K0.99×
28Virginia~60K0.98×
29Iowa~20K0.98×
30Kansas~20K0.98×
31New Jersey~60K0.97×
32Minnesota~40K0.96×
33Connecticut~20K0.95×
34New Mexico~10K0.95×
35South Dakota~6K0.94×
36Idaho~10K0.93×
37Maryland~40K0.92×
38Wisconsin~40K0.91×
39Oregon~30K0.91×
40New Hampshire~9K0.91×
41Rhode Island~7K0.91×
42Delaware~6K0.91×
43Washington~50K0.89×
44Montana~6K0.89×
45Colorado~30K0.85×
46Maine~8K0.83×
47Alaska~5K0.83×
48Vermont~4K0.80×
49Hawaii~9K0.79×
50Washington, District of Columbia~6K0.75×
Fig. 06

Affinity by region

Affinity by region — hannah montana, United States
0.75×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the hannah montana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for hannah montana audience
#·InterestCategoryAffinity×
01SalentoTravel & Leisure500.62×
02GlayMusic & Radio127.48×
03AalborgTravel & Leisure93.43×
04Hannah Montana: The MovieMovies & TV89.83×
05Emeli SandéMusic & Radio67.70×
06Cher LloydMusic & Radio62.39×
07ValparaísoTravel & Leisure58.52×
08The WantedMusic & Radio57.84×
09Bridgit MendlerMovies & TV57.05×
10AnfieldSports38.24×
11MogwaiMusic & Radio34.33×
12Lupe FiascoMusic & Radio32.45×
13Big Time RushMovies & TV27.45×
14Brooklyn Nine-NineMovies & TV13.92×
15AAA (band)Music & Radio9.17×
16Madison BeerMusic & Radio6.25×
17Zac EfronMovies & TV5.88×
18Bad BunnyMusic & Radio5.78×
19Tabloid (newspaper format)Literature5.31×
20FIFA World Cup 2026Sports1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the hannah montana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by hannah montana audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.49×
SustainabilityBALANCE1.09×
Urban LifestyleOPEN1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by hannah montana audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.65×
Quality AwarenessPREMIUM0.68×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does hannah montana have in United States?

hannah montana has an estimated audience of 2,755,208 people in United States, concentrated in California and Texas.

02

What is the gender split and age of hannah montana viewers?

72.4% of hannah montana fans are female, 27.6% are male, with an average age of 24.8 years.

03

Which brands do hannah montana fans like most?

hannah montana fans show strongest brand affinity for Salento (500.62×), Bridgit Mendler (57.05×), and Hannah Montana: The Movie (89.83×) over the country average.

04

Where do hannah montana fans live in United States?

hannah montana fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do hannah montana fans also like?

Beyond hannah montana itself, the audience over-indexes on Bridgit Mendler (57.05×), Hannah Montana: The Movie (89.83×), Valparaíso (58.52×), and Big Time Rush (27.45×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for hannah montana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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