hannah montana Audience in United States

hannah montana logo

hannah montana has an estimated audience of 2,566,491 people in United States. 72.4% are female, 27.6% are male, average age 24.8. Top regions: California, Texas, Florida. Top brand affinities: Salento, Bridgit Mendler, Hannah Montana: The Movie, Valparaíso, Big Time Rush.

The average hannah montana fan in United States is 24.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Salento, Bridgit Mendler, Hannah Montana: The Movie, with strongest over-indexing on Salento (500.62× the country average). Demographically, the hannah montana audience skews more female with an average age of 24.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of hannah montana fans

Demographic split for hannah montana audience in United States
MetricValue
Female72.4%
Male27.6%
Average age24.8
Estimated audience size2,566,491

Audience persona

The typical hannah montana fan in United States is more female, around 24.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Salento.

Top regions in United States

Top regions ranked by reach for hannah montana in United States
RegionReachAffinity
California310,0031.1×
Texas282,2001.28×
Florida179,1181.03×
New York142,4920.99×
Illinois93,5981.09×
Pennsylvania89,4841.04×
Georgia88,3391.12×
North Carolina86,2731.12×
Ohio84,6601.07×
Michigan69,6181.04×
New Jersey64,9571×
Virginia64,9061.04×
Tennessee63,0341.22×
Arizona53,6871.02×
Indiana53,6151.14×
Massachusetts50,9181.01×
Washington47,9790.93×
Missouri46,4681.12×
Alabama44,0771.23×
South Carolina42,9031.11×
Maryland42,2900.96×
Louisiana39,8301.2×
Kentucky38,8131.21×
Wisconsin36,4980.95×
Oklahoma36,2291.27×
Colorado35,7220.88×
Minnesota35,4390.96×
Oregon27,1890.92×
Arkansas25,7201.22×
Utah25,6371.12×
Connecticut24,5640.95×
Nevada24,2360.98×
Mississippi24,1861.14×
Iowa21,0441×
Kansas20,0780.99×
Nebraska12,3800.96×
West Virginia11,9411×
Idaho11,5530.9×
New Mexico11,2730.88×
Hawaii8,5980.78×
New Hampshire8,2660.82×
Maine7,5080.82×
Rhode Island6,8240.84×
Montana6,5630.92×
Delaware5,7960.82×
Washington, District of Columbia5,5100.71×
South Dakota5,2700.89×
North Dakota5,1150.97×
Alaska4,1810.76×
Vermont3,2710.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for hannah montana audience
BrandAffinityCategory
Salento500.62×Travel & Leisure
Bridgit Mendler57.05×Movies & TV
Hannah Montana: The Movie89.83×Movies & TV
Valparaíso58.52×Travel & Leisure
Big Time Rush27.45×Movies & TV
AAA (band)9.17×Music & Radio
Cher Lloyd62.39×Music & Radio
Bad Bunny5.78×Music & Radio
Anfield38.24×Sports
Lupe Fiasco32.45×Music & Radio
Glay127.48×Music & Radio
Aalborg93.43×Travel & Leisure
The Wanted57.84×Music & Radio
Tabloid (newspaper format)5.31×Literature
Brooklyn Nine-Nine13.92×Movies & TV
Madison Beer6.25×Music & Radio
Zac Efron5.88×Movies & TV
Jessie J20.8×Music & Radio
Emeli Sandé67.7×Music & Radio
Mogwai34.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by hannah montana audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.99
ExtroversionTHRILL1.78
TraditionCONSERVATISM1.71
Family OrientationCONSERVATISM1.13
SustainabilityBALANCE1.1
Community OrientationOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for hannah montana
CountryShare
United States25.1%
Brazil6.6%
Mexico3.8%

See hannah montana audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does hannah montana have in United States?

hannah montana has an estimated audience of 2,566,491 people in United States, concentrated in California and Texas.

What is the gender split and age of hannah montana fans?

72.4% of hannah montana fans are female, 27.6% are male, with an average age of 24.8 years.

Which brands do hannah montana fans like most?

hannah montana fans show strongest brand affinity for Salento (500.62×), Bridgit Mendler (57.05×), and Hannah Montana: The Movie (89.83×) over the country average.

Where do hannah montana fans live in United States?

hannah montana fans in United States are most concentrated in California (reach 310,003), Texas (reach 282,200), and Florida (reach 179,118). These three regions account for the largest share of the active audience.

What other brands do hannah montana fans also like?

Beyond hannah montana itself, the audience over-indexes on Bridgit Mendler (57.05×), Hannah Montana: The Movie (89.83×), Valparaíso (58.52×), and Big Time Rush (27.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for hannah montana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.