Valparaíso Audience in United States

Valparaíso logo

Valparaíso has an estimated audience of 802,517 people in United States. 53.2% are female, 46.8% are male, average age 39.2. Top regions: Indiana, Illinois, California. Top brand affinities: Hair Cuttery, Cillian Murphy, Google Maps, hannah montana, Indeed.com.

The average Valparaíso fan in United States is 39.2 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, California. Top brand affinities include Hair Cuttery, Cillian Murphy, Google Maps, with strongest over-indexing on Hair Cuttery (137.25× the country average). Demographically, the Valparaíso audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Valparaíso fans

Demographic split for Valparaíso audience in United States
MetricValue
Female53.2%
Male46.8%
Average age39.2
Estimated audience size802,517

Audience persona

The typical Valparaíso fan in United States is balanced, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Hair Cuttery.

Top regions in United States

Top regions ranked by reach for Valparaíso in United States
RegionReachAffinity
Indiana201,91513.77×
Illinois95,9523.59×
California62,2990.71×
Florida51,7670.95×
Texas39,3430.57×
New York32,8320.73×
Michigan28,9531.38×
Ohio27,9901.13×
Pennsylvania15,0540.56×
Virginia14,9380.76×
Wisconsin14,8011.23×
Georgia13,9720.57×
North Carolina13,9440.58×
Washington11,8850.74×
Colorado11,7600.93×
Massachusetts11,3760.72×
New Jersey11,3710.56×
Tennessee11,2710.7×
Missouri11,2130.87×
Arizona9,7600.6×
Nebraska9,6872.41×
Minnesota9,4560.82×
Kentucky9,3120.93×
Iowa8,2511.25×
Maryland8,0260.58×
Oregon6,3430.69×
Alabama6,2240.56×
South Carolina5,7190.47×
Utah4,7640.66×
Kansas4,7440.75×
Connecticut4,7410.59×
Louisiana4,6560.45×
Oklahoma4,2910.48×
Arkansas3,7310.56×
Nevada3,6510.47×
Washington, District of Columbia3,3401.38×
Mississippi2,4150.37×
New Mexico2,0700.51×
Hawaii2,0440.59×
West Virginia1,9770.53×
Idaho1,8890.47×
New Hampshire1,7000.54×
South Dakota1,6570.89×
Maine1,5980.56×
Rhode Island1,4470.57×
Montana1,3570.61×
Alaska1,2450.73×
Vermont1,1980.85×
North Dakota1,1760.71×
Delaware1,0110.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Valparaíso audience
BrandAffinityCategory
Hair Cuttery137.25×Beauty & Wellness
Cillian Murphy60.53×Movies & TV
Google Maps19.16×Internet & Social Media
hannah montana73.62×Movies & TV
Indeed.com12.46×Business & Career
Capital One10.72×Business & Career
CarGurus15.38×Cars & Mobility
Armie Hammer51.57×Movies & TV
Enterprise Rent-A-Car13×Cars & Mobility
Apple Store15.41×Shopping
Circle K12.21×Shopping
Dakota Johnson16.49×Movies & TV
ICloud15.42×Technology & Electronics
Billy Bob Thornton13.23×Movies & TV
DeviantArt10.06×Internet & Social Media
Mr. Bean24.31×Movies & TV
JD Sports17.5×Shopping
MoneyGram19.67×Business & Career
Khan Academy10.56×Business & Career
Mauritius32.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Valparaíso audience
TraitClusterScore
PatriotismCONSERVATISM1.73
Urban LifestyleOPEN1.34
SpiritualityBALANCE1.28
ExtroversionTHRILL1.24
Need for SecurityCONSERVATISM1.23
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Valparaíso
CountryShare
Chile32.4%
United States10.7%
Mexico9.5%

See Valparaíso audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Valparaíso have in United States?

Valparaíso has an estimated audience of 802,517 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of Valparaíso fans?

53.2% of Valparaíso fans are female, 46.8% are male, with an average age of 39.2 years.

Which brands do Valparaíso fans like most?

Valparaíso fans show strongest brand affinity for Hair Cuttery (137.25×), Cillian Murphy (60.53×), and Google Maps (19.16×) over the country average.

Where do Valparaíso fans live in United States?

Valparaíso fans in United States are most concentrated in Indiana (reach 201,915), Illinois (reach 95,952), and California (reach 62,299). These three regions account for the largest share of the active audience.

What other brands do Valparaíso fans also like?

Beyond Valparaíso itself, the audience over-indexes on Cillian Murphy (60.53×), Google Maps (19.16×), hannah montana (73.62×), and Indeed.com (12.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Valparaíso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.