Rascasse Audience Intelligence

Valparaíso Audience in United States

A data profile of the people who buy, follow and care about Valparaíso in United States — modelled from more than twelve digital signal sources. Valparaíso has an estimated audience of 802,517 people in United States.

#359among City in United States#2570among POI in United States#2079in Travel & Leisure

The average Valparaíso fan in United States is 39.2 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, Illinois, Florida.

Top brand affinities include hannah montana, Sport Clips, Web server, with strongest over-indexing on hannah montana (58.52× the country average).

Demographically, the Valparaíso audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Valparaíso fan in United States is balanced, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for hannah montana.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Valparaíso profile in United States.

Audience size
803K
in United States
Gender
53.2%♀
46.8% male
Age
39.2
average years
Country rank
#27404
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Valparaíso fans

53.2% are female, 46.8% are male, average age 39.2.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Valparaíso audience in United States
MetricValue
Female53.2%
Male46.8%
Average age39.2
Estimated audience size802,517
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Valparaíso audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Valparaíso audience comes from United States.

Worldwide audience distribution share by country for Valparaíso
CountryShare
Chile32.4%
United States10.7%
Mexico9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Valparaíso audience in United States is strongest.

Fig. 05

Top regions by affinity

Valparaíso fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~200K15.34×
02Nebraska~20K5.29×
03Illinois~80K3.17×
04Michigan~30K1.24×
05Washington, District of Columbia~3K1.12×
06Wisconsin~10K1.09×
07Iowa~7K1.08×
08North Dakota~2K1.08×
09Kentucky~10K1.01×
10Florida~50K0.98×
11Ohio~20K0.94×
12South Dakota~2K0.87×
13Vermont~1K0.85×
14Alaska~1K0.81×
15Colorado~10K0.78×
16Missouri~10K0.75×
17Minnesota~9K0.75×
18Kansas~5K0.74×
19Montana~2K0.72×
20Rhode Island~2K0.68×
21Tennessee~10K0.66×
22Maine~2K0.66×
23West Virginia~2K0.65×
24Hawaii~2K0.65×
25Delaware~1K0.65×
26Virginia~10K0.64×
27New Hampshire~2K0.64×
28Utah~5K0.63×
29Arkansas~4K0.63×
30Massachusetts~10K0.62×
31Oregon~6K0.62×
32Washington~10K0.61×
33New York~30K0.60×
34New Mexico~2K0.60×
35Idaho~2K0.60×
36Connecticut~5K0.57×
37California~50K0.56×
38Arizona~9K0.55×
39Alabama~6K0.55×
40Mississippi~4K0.54×
41Maryland~7K0.53×
42Oklahoma~5K0.53×
43North Carolina~10K0.52×
44Pennsylvania~10K0.51×
45Georgia~10K0.51×
46Louisiana~5K0.51×
47Nevada~4K0.51×
48New Jersey~10K0.49×
49South Carolina~6K0.49×
50Texas~30K0.47×
Fig. 06

Affinity by region

Affinity by region — Valparaíso, United States
0.47×1.00×15.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Valparaíso audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Valparaíso audience
#·InterestCategoryAffinity×
01hannah montanaMovies & TV58.52×
02Grace VanderWaalMusic & Radio27.47×
03Big Time RushMovies & TV18.53×
04Chicago MedMovies & TV16.17×
05Copa LibertadoresSports16.17×
06Jason IsaacsMovies & TV16.17×
07Warwick DavisMovies & TV16.17×
08Robbie ColtraneMovies & TV16.17×
09Sport ClipsBeauty & Wellness15.33×
10Josh GadMovies & TV13.90×
11Evan Rachel WoodMovies & TV12.91×
12Hair CutteryBeauty & Wellness12.66×
13World Heritage SitePolitics & Society11.63×
14Helena Bonham CarterMovies & TV10.82×
15Web serverTechnology & Electronics8.24×
16Cillian MurphyMovies & TV8.14×
17Benny BlancoMusic & Radio7.75×
18WhatsAppInternet & Social Media3.95×
19FIFA World CupSports2.49×
20Pizza HutFood & Beverages2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Valparaíso audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Valparaíso audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.67×
Convenience OrientationPREMIUM1.53×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Valparaíso audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.75×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Valparaíso have in United States?

Valparaíso has an estimated audience of 802,517 people in United States, concentrated in Indiana and Illinois.

02

What is the gender split and age of Valparaíso fans?

53.2% of Valparaíso fans are female, 46.8% are male, with an average age of 39.2 years.

03

Which brands do Valparaíso fans like most?

Valparaíso fans show strongest brand affinity for hannah montana (58.52×), Sport Clips (15.33×), and Web server (8.24×) over the country average.

04

Where do Valparaíso fans live in United States?

Valparaíso fans in United States are most concentrated in Indiana (reach ~200K), Illinois (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Valparaíso fans also like?

Beyond Valparaíso itself, the audience over-indexes on Sport Clips (15.33×), Web server (8.24×), Grace VanderWaal (27.47×), and Big Time Rush (18.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Valparaíso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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