Rascasse Audience Intelligence

The Melting Pot Target Market in United States

A data profile of the people who buy, follow and care about The Melting Pot in United States — modelled from more than twelve digital signal sources. The Melting Pot has an estimated audience of 1,007,624 people in United States.

#30among Fast food restaurants in United States#2401among Brand in United States#1313in Food & Beverages

The average The Melting Pot fan in United States is 41.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Pennsylvania.

Top brand affinities include Fondue, The Melting Pot (restaurant), Mapfre, with strongest over-indexing on Fondue (37.57× the country average).

Demographically, the The Melting Pot audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Melting Pot fan in United States is more female, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Fondue.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Melting Pot profile in United States.

Audience size
1M
in United States
Gender
59.8%♀
40.2% male
Age
41.1
average years
Country rank
#23554
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Melting Pot

59.8% are female, 40.2% are male, average age 41.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for The Melting Pot audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.1
Estimated audience size1,007,624
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the The Melting Pot audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

89.2%

of the worldwide The Melting Pot audience comes from United States.

Worldwide audience distribution share by country for The Melting Pot
CountryShare
United States89.2%
United Kingdom3.2%
South Africa1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Melting Pot audience in United States is strongest.

Fig. 05

Top regions by affinity

The Melting Pot customers by region in United States
#RegionReachAffinity×
01Colorado~40K2.51×
02Delaware~6K2.08×
03Oklahoma~20K2.00×
04Missouri~30K1.93×
05South Carolina~30K1.90×
06Pennsylvania~70K1.87×
07Florida~100K1.67×
08Idaho~9K1.67×
09Virginia~40K1.60×
10Ohio~50K1.57×
11North Carolina~50K1.46×
12Wisconsin~20K1.40×
13Utah~10K1.39×
14New Mexico~8K1.37×
15Tennessee~30K1.29×
16Maryland~20K1.23×
17Georgia~40K1.22×
18Kentucky~20K1.22×
19Kansas~10K1.21×
20Oregon~20K1.20×
21Indiana~20K1.17×
22Arkansas~10K1.17×
23West Virginia~6K1.14×
24Michigan~30K1.00×
25Arizona~20K0.99×
26Washington~20K0.99×
27Wyoming~2K0.99×
28Minnesota~20K0.98×
29New Hampshire~4K0.92×
30New Jersey~20K0.88×
31Texas~80K0.82×
32Connecticut~9K0.79×
33Illinois~30K0.73×
34New York~40K0.72×
35Washington, District of Columbia~2K0.68×
36Massachusetts~10K0.66×
37Alaska~2K0.65×
38Alabama~9K0.61×
39North Dakota~1K0.58×
40South Dakota~1K0.57×
41Rhode Island~2K0.55×
42Montana~2K0.53×
43Hawaii~2K0.49×
44Louisiana~7K0.48×
45Maine~2K0.48×
46Nebraska~3K0.47×
47Mississippi~4K0.46×
48Iowa~4K0.43×
49California~50K0.41×
50Nevada~4K0.41×
Fig. 06

Affinity by region

Affinity by region — The Melting Pot, United States
0.41×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Melting Pot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Melting Pot audience
#·InterestCategoryAffinity×
01FondueFood & Beverages37.57×
02MapfreBusiness & Career29.43×
03The Melting Pot (restaurant)Food & Beverages20.55×
04QVCMovies & TV3.07×
05FedExBusiness & Career2.64×
06Discount storesShopping2.62×
07Renewable energyBusiness & Career2.40×
08Shopping mallsShopping2.28×
09Mortgage loansBusiness & Career2.03×
10Pizza HutFood & Beverages2.00×
11SubwayFood & Beverages1.98×
12IKEAHome & Garden1.93×
13Organic foodFood & Beverages1.88×
14Domino's PizzaFood & Beverages1.74×
15McDonald'sFood & Beverages1.73×
16StarbucksFood & Beverages1.72×
17PinterestInternet & Social Media1.70×
18AirbnbTravel & Leisure1.70×
19Trader Joe'sShopping1.68×
20BarbecueFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Melting Pot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Melting Pot audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.62×
IndulgenceJOY1.51×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Melting Pot audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
PatriotismCONSERVATISM0.93×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Melting Pot's target market in United States?

The Melting Pot's target market in United States covers an estimated 1,007,624 people, concentrated in Florida and Texas.

02

What is the gender split and age of The Melting Pot customers?

59.8% of the The Melting Pot audience are female, 40.2% are male, with an average age of 41.1 years.

03

Which brands do The Melting Pot fans like most?

The Melting Pot fans show strongest brand affinity for Fondue (37.57×), The Melting Pot (restaurant) (20.55×), and Mapfre (29.43×) over the country average.

04

Where do The Melting Pot fans live in United States?

The Melting Pot fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~80K), and Pennsylvania (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Melting Pot fans also like?

Beyond The Melting Pot itself, the audience over-indexes on The Melting Pot (restaurant) (20.55×), Mapfre (29.43×), Discount stores (2.62×), and Shopping malls (2.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

See The Melting Pot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Melting Pot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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