The Melting Pot Audience in United States

The Melting Pot has an estimated audience of 1,087,629 people in United States. 55.8% are female, 44.2% are male, average age 41.1. Top regions: Florida, Texas, Pennsylvania. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average The Melting Pot fan in United States is 41.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Pennsylvania. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (13.95× the country average). Demographically, the The Melting Pot audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of The Melting Pot fans

Demographic split for The Melting Pot audience in United States
MetricValue
Female55.8%
Male44.2%
Average age41.1
Estimated audience size1,087,629

Audience persona

The typical The Melting Pot fan in United States is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for The Melting Pot in United States
RegionReachAffinity
Florida127,8931.74×
Texas84,3770.9×
Pennsylvania72,0041.97×
Ohio53,4121.59×
North Carolina52,8361.61×
California50,4160.42×
Colorado46,2112.7×
Georgia46,0291.37×
Virginia45,9271.73×
New York42,8540.71×
Missouri33,6801.92×
South Carolina30,6841.88×
Michigan29,4131.03×
Illinois28,7960.79×
Tennessee28,1821.29×
New Jersey26,1330.94×
Maryland24,4871.31×
Indiana24,0531.21×
Oklahoma23,4751.94×
Arizona23,4461.06×
Wisconsin22,7641.39×
Washington20,5840.94×
Oregon18,0351.45×
Minnesota17,6011.13×
Kentucky16,6951.22×
Utah15,1691.56×
Massachusetts15,0750.7×
Kansas9,8401.15×
Alabama7,9940.53×
Idaho7,8081.43×
New Mexico6,9721.28×
Connecticut6,8370.63×
Delaware6,4162.14×
Louisiana5,6720.4×
West Virginia5,1091.01×
Arkansas3,9160.44×
Nevada3,6830.35×
New Hampshire3,6200.84×
Iowa3,0740.34×
Mississippi2,9500.33×
Washington, District of Columbia2,2250.68×
Nebraska1,8700.34×
Rhode Island1,3870.4×
Wyoming1,3090.81×
Maine1,0500.27×
Montana8050.27×
Hawaii5750.12×
South Dakota5470.22×
North Dakota5310.24×
Vermont4210.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Melting Pot audience
BrandAffinityCategory
Capital One13.95×Business & Career
Google Maps13.55×Internet & Social Media
Indeed.com12.1×Business & Career
CarGurus12.5×Cars & Mobility
Enterprise Rent-A-Car12.63×Cars & Mobility
Autism Awareness19.03×Health
Google News11.91×News
Circle K14.01×Shopping
Diabetes mellitus awareness12.48×Health
Khan Academy14.79×Business & Career
Beetlejuice8.21×Movies & TV
DeviantArt11.8×Internet & Social Media
AccuWeather10.69×Home & Garden
ICloud15.02×Technology & Electronics
Aaron Rodgers10.25×Sports
Diane Keaton9.85×Movies & TV
Billy Bob Thornton12.91×Movies & TV
Apple Store11.67×Shopping
Bruce Willis10.51×Movies & TV
Pretzel20.42×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Melting Pot audience
TraitClusterScore
IndulgenceJOY1.39
Price SensitivityPREMIUM1.3
Healthy LifestyleBALANCE1.17
TravellingTHRILL1.16
ExtroversionTHRILL1.15
Design AffinityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for The Melting Pot
CountryShare
United States88.3%
United Kingdom2.9%
South Africa1.6%

See The Melting Pot audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does The Melting Pot have in United States?

The Melting Pot has an estimated audience of 1,087,629 people in United States, concentrated in Florida and Texas.

What is the gender split and age of The Melting Pot fans?

55.8% of The Melting Pot fans are female, 44.2% are male, with an average age of 41.1 years.

Which brands do The Melting Pot fans like most?

The Melting Pot fans show strongest brand affinity for Capital One (13.95×), Google Maps (13.55×), and Indeed.com (12.1×) over the country average.

Where do The Melting Pot fans live in United States?

The Melting Pot fans in United States are most concentrated in Florida (reach 127,893), Texas (reach 84,377), and Pennsylvania (reach 72,004). These three regions account for the largest share of the active audience.

What other brands do The Melting Pot fans also like?

Beyond The Melting Pot itself, the audience over-indexes on Google Maps (13.55×), Indeed.com (12.1×), CarGurus (12.5×), and Enterprise Rent-A-Car (12.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Melting Pot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.