Petal Audience in United States

Petal logo

Petal has an estimated audience of 4,378,862 people in United States. 77.2% are female, 22.8% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Lulu 黃路梓茵, Home equity, Hasan Minhaj, Fairy godmother.

The average Petal fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Lulu 黃路梓茵, Home equity, with strongest over-indexing on Historic site (4.5× the country average). Demographically, the Petal audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Petal fans

Demographic split for Petal audience in United States
MetricValue
Female77.2%
Male22.8%
Average age36.1
Estimated audience size4,378,862

Audience persona

The typical Petal fan in United States is more female, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Petal in United States
RegionReachAffinity
California501,8351.04×
Texas335,7350.89×
Florida301,3641.02×
New York273,4731.12×
Mississippi160,3264.44×
Georgia141,4741.05×
Pennsylvania139,0710.94×
Illinois129,8170.89×
North Carolina126,8220.96×
Ohio114,2950.85×
New Jersey113,3441.02×
Virginia112,8101.06×
Massachusetts107,1251.24×
Michigan103,5630.9×
Washington84,9340.97×
Arizona82,2980.92×
Tennessee76,8100.87×
Maryland75,7991.01×
Indiana72,3510.9×
Alabama64,3641.05×
South Carolina61,2670.93×
Colorado60,9880.88×
Missouri58,1170.82×
Minnesota55,4590.88×
Louisiana55,4200.98×
Wisconsin54,7970.83×
Kentucky54,4950.99×
Connecticut52,3261.19×
Oregon48,3930.96×
Oklahoma45,1150.93×
Nevada32,7150.77×
Iowa30,1800.84×
Utah30,0720.77×
Kansas28,6430.83×
Arkansas27,7970.77×
Delaware17,4821.45×
Rhode Island17,2981.24×
Hawaii17,2550.92×
Idaho16,7410.76×
West Virginia16,4250.81×
Nebraska16,2770.74×
New Mexico15,6450.71×
New Hampshire14,9380.87×
Maine13,1690.84×
Vermont11,8941.55×
Washington, District of Columbia11,6760.89×
Montana9,3080.77×
Alaska8,5700.91×
South Dakota6,9640.69×
North Dakota5,9830.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Petal audience
BrandAffinityCategory
Historic site4.5×Arts & Culture
Lulu 黃路梓茵2.6×Movies & TV
Home equity1.8×Home & Garden
Hasan Minhaj9×Movies & TV
Fairy godmother5.69×Literature
Throne of Glass5.59×Literature
Hocus Pocus3.4×Movies & TV
Goop3.54×Internet & Social Media
JDSU1.91×Business & Career
Governor of Michigan4.42×Politics & Society
Mathcore4.71×Music & Radio
Hibachi4.49×Food & Beverages
Vocal harmony2.53×Music & Radio
Home staging2.33×Home & Garden
Halsey, Oregon3.53×Travel & Leisure
Grinch1.66×Movies & TV
Hipster3.9×Politics & Society
headspace3.78×Health
Guitarist (magazine)4.44×Music & Radio
Wok2.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Petal audience
TraitClusterScore
Price SensitivityPREMIUM1.27
CreativityOPEN1.21
IndividualismJOY1.21
Early Adopter MentalityPOWER1.2
ExtroversionTHRILL1.19
Design AffinityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Petal
CountryShare
United States24.2%
Italy9.5%
United Kingdom5.6%

See Petal audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Petal have in United States?

Petal has an estimated audience of 4,378,862 people in United States, concentrated in California and Texas.

What is the gender split and age of Petal fans?

77.2% of Petal fans are female, 22.8% are male, with an average age of 36.1 years.

Which brands do Petal fans like most?

Petal fans show strongest brand affinity for Historic site (4.5×), Lulu 黃路梓茵 (2.6×), and Home equity (1.8×) over the country average.

Where do Petal fans live in United States?

Petal fans in United States are most concentrated in California (reach 501,835), Texas (reach 335,735), and Florida (reach 301,364). These three regions account for the largest share of the active audience.

What other brands do Petal fans also like?

Beyond Petal itself, the audience over-indexes on Lulu 黃路梓茵 (2.6×), Home equity (1.8×), Hasan Minhaj (9×), and Fairy godmother (5.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Petal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.