Rascasse Audience Intelligence

Petal Audience in United States

A data profile of the people who buy, follow and care about Petal in United States — modelled from more than twelve digital signal sources. Petal has an estimated audience of 4,378,862 people in United States.

#4093among Topic in United States#495in Home & Garden

The average Petal fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anna Faris, Cougar, Subway, with strongest over-indexing on Anna Faris (10.33× the country average).

Demographically, the Petal audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Petal fan in United States is more female, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Anna Faris.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Petal profile in United States.

Audience size
4.4M
in United States
Gender
77.2%♀
22.8% male
Age
36.1
average years
Country rank
#7447
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Petal fans

77.2% are female, 22.8% are male, average age 36.1.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for Petal audience in United States
MetricValue
Female77.2%
Male22.8%
Average age36.1
Estimated audience size4,378,862
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Petal audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Petal audience comes from United States.

Worldwide audience distribution share by country for Petal
CountryShare
United States24.2%
Italy9.5%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Petal audience in United States is strongest.

Fig. 05

Top regions by affinity

Petal fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K7.35×
02Massachusetts~100K1.41×
03Delaware~20K1.39×
04Rhode Island~20K1.35×
05Vermont~10K1.32×
06Connecticut~50K1.14×
07New York~200K1.01×
08Kentucky~60K1.01×
09Alabama~60K0.98×
10Georgia~100K0.97×
11California~500K0.95×
12Louisiana~50K0.95×
13Virginia~100K0.94×
14Florida~300K0.93×
15New Jersey~100K0.93×
16Maryland~70K0.92×
17North Carolina~100K0.91×
18Alaska~9K0.91×
19Pennsylvania~100K0.89×
20Oregon~40K0.89×
21South Carolina~60K0.88×
22Hawaii~20K0.88×
23Washington~80K0.87×
24Iowa~30K0.87×
25West Virginia~20K0.87×
26Maine~10K0.87×
27Oklahoma~40K0.86×
28New Hampshire~10K0.86×
29Texas~300K0.85×
30Tennessee~70K0.85×
31Indiana~70K0.85×
32Arizona~80K0.84×
33Minnesota~50K0.84×
34Washington, District of Columbia~10K0.84×
35Illinois~100K0.83×
36Michigan~100K0.83×
37Kansas~30K0.83×
38Montana~10K0.82×
39South Dakota~8K0.82×
40North Dakota~7K0.82×
41Wisconsin~50K0.81×
42Colorado~60K0.80×
43Arkansas~30K0.80×
44Nebraska~20K0.80×
45Ohio~100K0.79×
46Missouri~60K0.79×
47Idaho~20K0.79×
48Nevada~30K0.77×
49New Mexico~20K0.77×
50Utah~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Petal, United States
0.73×1.00×7.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Petal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Petal audience
#·InterestCategoryAffinity×
01Anna FarisMovies & TV10.33×
02CougarKids & Family10.33×
03Michael RookerMovies & TV10.33×
04Steffi GrafSports10.33×
05Pinky and the BrainMovies & TV10.33×
06ColumboMovies & TV10.33×
07Pep GuardiolaSports10.33×
08John C. ReillyMovies & TV7.61×
09Stitch!Movies & TV4.89×
10Dillard'sFashion & Accessoires2.45×
11Virtual realityTechnology & Electronics2.34×
12Bath and BodyworksShopping2.27×
13Real propertyHome & Garden2.05×
14J. C. PenneyShopping1.93×
15High schoolBusiness & Career1.82×
16SubwayFood & Beverages1.81×
17RedditInternet & Social Media1.63×
18Pizza HutFood & Beverages1.62×
19GeneticsKids & Family1.60×
20FlowerHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Petal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Petal audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.41×
IndulgenceJOY1.37×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Petal audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
PatriotismCONSERVATISM0.86×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Petal have in United States?

Petal has an estimated audience of 4,378,862 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Petal fans?

77.2% of Petal fans are female, 22.8% are male, with an average age of 36.1 years.

03

Which brands do Petal fans like most?

Petal fans show strongest brand affinity for Anna Faris (10.33×), Cougar (10.33×), and Subway (1.81×) over the country average.

04

Where do Petal fans live in United States?

Petal fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Petal fans also like?

Beyond Petal itself, the audience over-indexes on Cougar (10.33×), Subway (1.81×), Stitch! (4.89×), and Flower (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Petal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Petal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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