Portland, Maine Audience in United States

Portland, Maine logo

Portland, Maine has an estimated audience of 3,689,590 people in United States. 57.5% are female, 42.5% are male, average age 44.9. Top regions: Maine, Massachusetts, New York. Top brand affinities: Alaska, Goop, headspace, Wok, Governor of Michigan.

The average Portland, Maine fan in United States is 44.9 years old, more female, and lives primarily in Maine. The audience is concentrated in Maine, Massachusetts, New York. Top brand affinities include Alaska, Goop, headspace, with strongest over-indexing on Alaska (4.46× the country average). Demographically, the Portland, Maine audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Portland, Maine fans

Demographic split for Portland, Maine audience in United States
MetricValue
Female57.5%
Male42.5%
Average age44.9
Estimated audience size3,689,590

Audience persona

The typical Portland, Maine fan in United States is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Portland, Maine in United States
RegionReachAffinity
Maine238,04318.01×
Massachusetts206,6602.84×
New York186,1360.9×
Texas132,5170.42×
California124,7140.31×
Florida115,4110.46×
Pennsylvania80,7650.65×
New Jersey72,5660.77×
Illinois63,9280.52×
North Carolina63,0200.57×
Ohio58,0960.51×
Virginia55,8960.62×
Georgia51,2470.45×
Connecticut48,4501.31×
New Hampshire47,5553.27×
Michigan40,4840.42×
Tennessee38,5630.52×
Maryland34,0650.54×
Colorado33,2490.57×
Minnesota31,5730.6×
South Carolina30,0090.54×
Washington29,8830.4×
Indiana27,8940.41×
Missouri27,5570.46×
Arizona26,9080.36×
Wisconsin26,2980.47×
Oregon24,8990.59×
Kentucky21,7010.47×
Rhode Island19,1981.63×
Alabama18,4520.36×
Louisiana16,7940.35×
Vermont15,5422.4×
Oklahoma15,1720.37×
Utah15,0220.45×
Iowa13,3110.44×
Arkansas12,3960.41×
Kansas12,1510.42×
Nevada10,5730.3×
Washington, District of Columbia10,2680.93×
Nebraska8,7560.47×
Mississippi8,3420.27×
Idaho7,8490.42×
West Virginia7,2870.42×
New Mexico6,6270.36×
Montana5,5270.54×
Delaware5,1140.5×
Hawaii4,2890.27×
South Dakota3,5920.42×
North Dakota3,4260.45×
Alaska3,1340.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portland, Maine audience
BrandAffinityCategory
Alaska4.46×Travel & Leisure
Goop12.18×Internet & Social Media
headspace18.2×Health
Wok12.74×Food & Beverages
Governor of Michigan13.68×Politics & Society
Cherish (group)18.52×Music & Radio
Israel3.55×Travel & Leisure
Google Home10.86×Technology & Electronics
Hibachi11.79×Food & Beverages
Grace Slick12.98×Music & Radio
Vocal harmony6.37×Music & Radio
Grinch5.32×Movies & TV
Kikar HaShabbat18.64×News
Ira Glass19.23×Music & Radio
Fairy godmother7.98×Literature
Cryptic crossword16.32×Technology & Electronics
Guitarist (magazine)11.82×Music & Radio
Kenosha, Wisconsin11.89×Travel & Leisure
Hipster9.14×Politics & Society
El Paso County, Colorado11.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portland, Maine audience
TraitClusterScore
Community OrientationOPEN1.66
PatriotismCONSERVATISM1.49
TravellingTHRILL1.41
Urban LifestyleOPEN1.37
SustainabilityBALANCE1.27
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Portland, Maine
CountryShare
United States84.5%
United Kingdom3.1%
Canada2.8%

See Portland, Maine audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Portland, Maine have in United States?

Portland, Maine has an estimated audience of 3,689,590 people in United States, concentrated in Maine and Massachusetts.

What is the gender split and age of Portland, Maine fans?

57.5% of Portland, Maine fans are female, 42.5% are male, with an average age of 44.9 years.

Which brands do Portland, Maine fans like most?

Portland, Maine fans show strongest brand affinity for Alaska (4.46×), Goop (12.18×), and headspace (18.2×) over the country average.

Where do Portland, Maine fans live in United States?

Portland, Maine fans in United States are most concentrated in Maine (reach 238,043), Massachusetts (reach 206,660), and New York (reach 186,136). These three regions account for the largest share of the active audience.

What other brands do Portland, Maine fans also like?

Beyond Portland, Maine itself, the audience over-indexes on Goop (12.18×), headspace (18.2×), Wok (12.74×), and Governor of Michigan (13.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portland, Maine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.