A data profile of the people who buy, follow and care about Make America Great Again in United States — modelled from more than twelve digital signal sources. Make America Great Again has an estimated audience of 6,305,679 people in United States.
Make America Great Again has an estimated audience of 6,305,679 people in United States. 40.2% are female, 59.8% are male, average age 50.9. Top brand affinities: Drudge Report, Obsessed (2009 film), New York Post, Fox News Channel, Donald Trump.
Top brand affinities include Drudge Report, Obsessed (2009 film), New York Post, with strongest over-indexing on Drudge Report (17.34× the country average).
Demographically, the Make America Great Again audience skews more male with an average age of 50.9, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Make America Great Again fan in United States is more male, around 50.9 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
The key figures that characterise the Make America Great Again profile in United States.
40.2% are female, 59.8% are male, average age 50.9.
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 50.9 |
| Estimated audience size | 6,305,679 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 6% | |
| 30-39 | 10% | |
| 40-49 | 24% | |
| 50+ | 55% |
of the worldwide Make America Great Again audience comes from United States.
| Country | Share |
|---|---|
| United States | 98.9% |
| United Kingdom | 0.4% |
| Canada | 0.3% |
The strongest cross-interests of the Make America Great Again audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reindeer | Pets & Animals | 19.24× | ||
| 02 | Drudge Report | Sports | 17.34× | ||
| 03 | Corruption awareness | Politics & Society | 12.75× | ||
| 04 | Obsessed (2009 film) | Movies & TV | 12.06× | ||
| 05 | New York Post | News | 8.41× | ||
| 06 | Freedom of speech | Politics & Society | 7.78× | ||
| 07 | Politico | Politics & Society | 6.01× | ||
| 08 | Fox News Channel | Movies & TV | 4.84× | ||
| 09 | Carbonated water | Food & Beverages | 4.84× | ||
| 10 | MSNBC | Movies & TV | 4.20× | ||
| 11 | Joe Biden | Politics & Society | 3.66× | ||
| 12 | Tradition | Politics & Society | 3.22× | ||
| 13 | Made in USA | Business & Career | 3.01× | ||
| 14 | American Airlines | Travel & Leisure | 2.93× | ||
| 15 | Hardware store | Home & Garden | 2.83× | ||
| 16 | Donald Trump | Politics & Society | 2.82× | ||
| 17 | Nostalgia | Home & Garden | 2.76× | ||
| 18 | Nonprofit organization | Politics & Society | 2.55× | ||
| 19 | Superman | Movies & TV | 2.49× | ||
| 20 | Stand-up comedy | Movies & TV | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.02× | |
| Individualism | JOY | 2.28× | |
| Need for Security | CONSERVATISM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Urban Lifestyle | OPEN | 0.83× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Make America Great Again. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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