Make America Great Again Audience in United States
Make America Great Again has an estimated audience of 6,305,679 people in United States. 40.2% are female, 59.8% are male, average age 50.9. Top brand affinities: Moto Guzzi, Drudge Report, Fox News Channel, New York Post, Obsessed (2009 film).
Top brand affinities include Moto Guzzi, Drudge Report, Fox News Channel, with strongest over-indexing on Moto Guzzi (90× the country average). Demographically, the Make America Great Again audience skews more male with an average age of 50.9, and over-indexes on personality traits such as Patriotism, Individualism.
Category: Politics & Society · Type: Topic
Demographics of Make America Great Again fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 50.9 |
| Estimated audience size | 6,305,679 |
Audience persona
The typical Make America Great Again fan in United States is more male, around 50.9 years old, with strong Patriotism tendencies and a notable affinity for Moto Guzzi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moto Guzzi | 90× | Cars & Mobility |
| Drudge Report | 14.65× | Sports |
| Fox News Channel | 4.23× | Movies & TV |
| New York Post | 6.15× | News |
| Obsessed (2009 film) | 12.31× | Movies & TV |
| Javier Bardem | 12.22× | Movies & TV |
| Charles Barkley | 16× | Sports |
| Superman | 2.14× | Movies & TV |
| Made in USA | 4.36× | Business & Career |
| Twin Peaks | 5.8× | Movies & TV |
| Clint Eastwood | 5.9× | Movies & TV |
| Google Maps | 2.49× | Internet & Social Media |
| Capital One | 2.53× | Business & Career |
| Rip Curl | 14.47× | Fashion & Accessoires |
| Helen Hunt | 10.8× | Movies & TV |
| Bundesliga | 7.5× | Sports |
| Corruption awareness | 10.07× | Politics & Society |
| Scooby-Doo | 2.92× | Movies & TV |
| American Airlines | 2.11× | Travel & Leisure |
| CarGurus | 3.07× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.41 |
| Individualism | JOY | 1.58 |
| Need for Security | CONSERVATISM | 1.4 |
| DIY Mentality | THRILL | 1.31 |
| Risk Appetite | THRILL | 1.26 |
| Spirituality | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.9% |
| United Kingdom | 0.4% |
| Canada | 0.3% |
See Make America Great Again audiences in other countries
- Make America Great Again — Germany
- Make America Great Again — United Kingdom
- Make America Great Again — France
- Make America Great Again — Italy
- Make America Great Again — Spain
- Make America Great Again — Brazil
- Make America Great Again — Japan
- Make America Great Again — South Korea
- Make America Great Again — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Make America Great Again. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.