Rascasse Audience Intelligence

New York Red Bulls Audience in United States

A data profile of the people who buy, follow and care about New York Red Bulls in United States — modelled from more than twelve digital signal sources. New York Red Bulls has an estimated audience of 793,182 people in United States.

#202among Soccer in United States#411among Team in United States#2561in Sports

The average New York Red Bulls fan in United States is 34.1 years old, more male, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, California.

Top brand affinities include Brighton & Hove Albion F.C., FIFA World Cup 2026, Jozy Altidore, with strongest over-indexing on Brighton & Hove Albion F.C. (191.34× the country average).

Demographically, the New York Red Bulls audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Red Bulls fan in United States is more male, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Brighton & Hove Albion F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Red Bulls profile in United States.

Audience size
793K
in United States
Gender
24.5%♀
75.5% male
Age
34.1
average years
Country rank
#27621
Team in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York Red Bulls fans

24.5% are female, 75.5% are male, average age 34.1.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for New York Red Bulls audience in United States
MetricValue
Female24.5%
Male75.5%
Average age34.1
Estimated audience size793,182
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the New York Red Bulls audience in United States
Age bracketShare%
16-1927%
20-2926%
30-3924%
40-4914%
50+9%
Fig. 04

Worldwide distribution

26.3%

of the worldwide New York Red Bulls audience comes from United States.

Worldwide audience distribution share by country for New York Red Bulls
CountryShare
United States26.3%
Mexico8.3%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Red Bulls audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Red Bulls fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K9.33×
02New York~200K3.36×
03Connecticut~10K1.70×
04Florida~80K1.38×
05Utah~9K1.24×
06Rhode Island~3K1.24×
07Ohio~30K1.23×
08Delaware~3K1.23×
09Vermont~2K1.23×
10Washington, District of Columbia~3K1.15×
11North Carolina~30K1.14×
12Maryland~10K1.08×
13Pennsylvania~30K1.06×
14Massachusetts~20K1.04×
15Illinois~30K1.00×
16California~80K0.92×
17Oregon~8K0.92×
18Georgia~20K0.89×
19Nevada~7K0.89×
20Virginia~20K0.86×
21North Dakota~1K0.83×
22Kentucky~8K0.82×
23New Hampshire~3K0.82×
24Kansas~5K0.80×
25South Dakota~1K0.79×
26Alaska~1K0.78×
27Iowa~5K0.77×
28Maine~2K0.77×
29Tennessee~10K0.75×
30Nebraska~3K0.74×
31Montana~2K0.74×
32Indiana~10K0.72×
33South Carolina~8K0.69×
34Texas~50K0.68×
35Arizona~10K0.68×
36Washington~10K0.68×
37Colorado~9K0.68×
38West Virginia~3K0.68×
39Idaho~3K0.64×
40New Mexico~3K0.64×
41Hawaii~2K0.64×
42Missouri~8K0.62×
43Mississippi~4K0.62×
44Louisiana~6K0.61×
45Arkansas~4K0.61×
46Minnesota~7K0.57×
47Oklahoma~5K0.54×
48Alabama~6K0.52×
49Wisconsin~6K0.48×
50Michigan~10K0.45×
Fig. 06

Affinity by region

Affinity by region — New York Red Bulls, United States
0.45×1.00×9.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Red Bulls audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Red Bulls audience
#·InterestCategoryAffinity×
01Brighton & Hove Albion F.C.Sports191.34×
02Jozy AltidoreSports170.49×
03Hellas Verona F.C.Sports134.36×
04Marc CucurellaSports68.04×
05Roberto De ZerbiSports67.30×
06S.S. LazioSports48.61×
07Thierry HenrySports38.14×
08Leicester City F.C.Sports36.94×
09Crystal Palace F.C.Sports35.26×
10Zinedine ZidaneSports34.22×
11Germany national football teamSports32.00×
12Newcastle United F.C.Sports29.82×
13Televisa Deportes NetworkSports24.45×
14Borussia DortmundSports20.23×
15National Women's Soccer LeagueSports16.62×
16Paris Saint-GermainSports13.09×
17Liga MXSports8.91×
18FIFA World Cup 2026Sports8.08×
19FIFA World CupSports6.67×
20UEFA Champions LeagueSports6.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Red Bulls audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Red Bulls audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Risk AppetiteTHRILL1.58×
Urban LifestyleOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Red Bulls audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
IndividualismJOY0.80×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Red Bulls have in United States?

New York Red Bulls has an estimated audience of 793,182 people in United States, concentrated in New Jersey and New York.

02

What is the gender split and age of New York Red Bulls fans?

24.5% of New York Red Bulls fans are female, 75.5% are male, with an average age of 34.1 years.

03

Which brands do New York Red Bulls fans like most?

New York Red Bulls fans show strongest brand affinity for Brighton & Hove Albion F.C. (191.34×), FIFA World Cup 2026 (8.08×), and Jozy Altidore (170.49×) over the country average.

04

Where do New York Red Bulls fans live in United States?

New York Red Bulls fans in United States are most concentrated in New Jersey (reach ~200K), New York (reach ~200K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do New York Red Bulls fans also like?

Beyond New York Red Bulls itself, the audience over-indexes on FIFA World Cup 2026 (8.08×), Jozy Altidore (170.49×), FIFA World Cup (6.67×), and National Women's Soccer League (16.62×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for New York Red Bulls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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