New York Red Bulls Audience in United States

New York Red Bulls logo

New York Red Bulls has an estimated audience of 804,897 people in United States. 24.5% are female, 75.5% are male, average age 34.1. Top regions: New Jersey, New York, California. Top brand affinities: Brighton & Hove Albion F.C., Jozy Altidore, FIFA World Cup, Hellas Verona F.C., Leicester City F.C..

The average New York Red Bulls fan in United States is 34.1 years old, more male, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California. Top brand affinities include Brighton & Hove Albion F.C., Jozy Altidore, FIFA World Cup, with strongest over-indexing on Brighton & Hove Albion F.C. (191.34× the country average). Demographically, the New York Red Bulls audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of New York Red Bulls fans

Demographic split for New York Red Bulls audience in United States
MetricValue
Female24.5%
Male75.5%
Average age34.1
Estimated audience size804,897

Audience persona

The typical New York Red Bulls fan in United States is more male, around 34.1 years old, with strong Indulgence tendencies and a notable affinity for Brighton & Hove Albion F.C..

Top regions in United States

Top regions ranked by reach for New York Red Bulls in United States
RegionReachAffinity
New Jersey183,6048.97×
New York155,4943.46×
California78,9900.89×
Florida76,1351.4×
Texas42,0420.61×
Ohio31,7901.28×
North Carolina28,7001.19×
Pennsylvania27,1501×
Georgia24,3920.98×
Illinois19,5200.73×
Massachusetts16,6291.05×
Virginia16,5830.85×
Maryland14,6691.06×
Connecticut13,6521.69×
Tennessee11,0780.69×
Washington10,0540.62×
Arizona9,8590.6×
Indiana9,6710.66×
Utah9,3981.3×
Michigan8,2970.39×
Colorado8,2110.65×
South Carolina8,2110.68×
Kentucky7,9140.78×
Missouri7,3860.57×
Nevada6,8880.88×
Oregon6,1750.67×
Minnesota5,7840.5×
Louisiana5,6540.54×
Alabama4,8260.43×
Iowa4,8160.73×
Wisconsin4,6810.39×
Kansas4,2380.67×
Oklahoma3,9270.44×
Rhode Island3,5471.38×
Mississippi3,3070.5×
Arkansas2,9730.45×
Washington, District of Columbia2,9001.2×
Nebraska2,8150.7×
Delaware2,7391.23×
New Hampshire2,5420.8×
Maine2,0420.71×
Vermont1,9591.39×
New Mexico1,9450.48×
West Virginia1,9390.52×
Idaho1,8800.47×
Hawaii1,6820.49×
Montana1,3210.59×
South Dakota1,2480.67×
North Dakota1,2430.75×
Wyoming9670.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Red Bulls audience
BrandAffinityCategory
Brighton & Hove Albion F.C.191.34×Sports
Jozy Altidore170.49×Sports
FIFA World Cup6.67×Sports
Hellas Verona F.C.134.36×Sports
Leicester City F.C.36.94×Sports
FC Bayern Munich9.04×Sports
Crystal Palace F.C.35.26×Sports
Germany national football team32×Sports
Newcastle United F.C.29.82×Sports
Televisa Deportes Network24.45×Sports
Paris Saint-Germain13.09×Sports
Bayer 04 Leverkusen37.5×Sports
Borussia Dortmund20.23×Sports
Liga MX8.91×Sports
Thierry Henry38.14×Sports
CONCACAF Champions Cup24.46×Sports
West Ham United F.C.34.26×Sports
Manchester United F.C.7.09×Sports
FIFA Club World Cup17.08×Sports
Florian Wirtz30.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Red Bulls audience
TraitClusterScore
IndulgenceJOY1.38
LGBTQ+ IdentityOPEN1.26
Risk AppetiteTHRILL1.23
Early Adopter MentalityPOWER1.23
Urban LifestyleOPEN1.15
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for New York Red Bulls
CountryShare
United States26.9%
Mexico8.1%
Brazil6.3%

See New York Red Bulls audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does New York Red Bulls have in United States?

New York Red Bulls has an estimated audience of 804,897 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of New York Red Bulls fans?

24.5% of New York Red Bulls fans are female, 75.5% are male, with an average age of 34.1 years.

Which brands do New York Red Bulls fans like most?

New York Red Bulls fans show strongest brand affinity for Brighton & Hove Albion F.C. (191.34×), Jozy Altidore (170.49×), and FIFA World Cup (6.67×) over the country average.

Where do New York Red Bulls fans live in United States?

New York Red Bulls fans in United States are most concentrated in New Jersey (reach 183,604), New York (reach 155,494), and California (reach 78,990). These three regions account for the largest share of the active audience.

What other brands do New York Red Bulls fans also like?

Beyond New York Red Bulls itself, the audience over-indexes on Jozy Altidore (170.49×), FIFA World Cup (6.67×), Hellas Verona F.C. (134.36×), and Leicester City F.C. (36.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Red Bulls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.