Bottled water Audience in United States

Bottled water logo

Bottled water has an estimated audience of 5,606,656 people in United States. 50.3% are female, 49.7% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: UNITED COLORS OF BENETTON, Water bottle, Water purification, Skill, Water.

The average Bottled water fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UNITED COLORS OF BENETTON, Water bottle, Water purification, with strongest over-indexing on UNITED COLORS OF BENETTON (25.29× the country average). Demographically, the Bottled water audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Bottled water fans

Demographic split for Bottled water audience in United States
MetricValue
Female50.3%
Male49.7%
Average age39.4
Estimated audience size5,606,656

Audience persona

The typical Bottled water fan in United States is balanced, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for UNITED COLORS OF BENETTON.

Top regions in United States

Top regions ranked by reach for Bottled water in United States
RegionReachAffinity
California524,0150.85×
Texas445,8680.93×
Florida385,2111.01×
New York230,7390.74×
Ohio171,9881×
Illinois168,9280.9×
Georgia167,4150.97×
North Carolina166,6140.99×
Pennsylvania162,4640.86×
Arizona159,5541.39×
Michigan157,8771.08×
Virginia126,8540.93×
Tennessee120,3041.07×
Indiana117,3101.15×
Washington116,2021.03×
New Jersey108,7060.76×
Missouri96,7541.07×
Colorado94,3671.07×
South Carolina93,5331.11×
Alabama93,0641.19×
Wisconsin86,4771.03×
Maryland78,7090.82×
Massachusetts78,4760.71×
Minnesota77,5310.97×
Oregon73,8761.15×
Louisiana73,2701.01×
Oklahoma72,9781.17×
Kentucky72,5011.03×
Nevada64,8511.2×
Arkansas51,3611.11×
Mississippi49,7381.08×
Iowa49,0701.06×
Utah47,4240.94×
Kansas44,9241.02×
Connecticut43,1290.77×
Idaho42,1151.5×
New Mexico36,9701.31×
West Virginia26,7171.02×
Nebraska25,3060.9×
Hawaii22,4100.93×
Montana21,3531.37×
New Hampshire20,6410.93×
Maine20,2811.01×
South Dakota13,1401.01×
Delaware12,8110.83×
Rhode Island12,7780.72×
Alaska11,7430.98×
Wyoming11,0311.33×
North Dakota9,4580.82×
Washington, District of Columbia9,0420.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bottled water audience
BrandAffinityCategory
UNITED COLORS OF BENETTON25.29×Fashion & Accessoires
Water bottle6.3×Food & Beverages
Water purification7.56×Food & Beverages
Skill1.88×Business & Career
Water1.53×Food & Beverages
Meme1.69×Internet & Social Media
Customer1.77×Business & Career
7-Eleven2.4×Shopping
Weight loss (Fitness And wellness)1.84×Health
Drinking water2.67×Food & Beverages
AutoZone1.65×Cars & Mobility
Subway1.76×Food & Beverages
Mineral water3.48×Food & Beverages
Walgreens1.56×Shopping
Audience1.78×Business & Career
Public company2.11×Business & Career
Natural resource1.88×Politics & Society
Water filter5.76×Food & Beverages
Carbohydrate1.76×Health
Fiji Water12.44×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bottled water audience
TraitClusterScore
Convenience OrientationPREMIUM2.05
Family OrientationCONSERVATISM1.79
SustainabilityBALANCE1.64
IndulgenceJOY1.47
Price SensitivityPREMIUM1.29
Career OrientationPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Bottled water
CountryShare
United States25.5%
Japan7.3%
Italy4.1%

See Bottled water audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Bottled water have in United States?

Bottled water has an estimated audience of 5,606,656 people in United States, concentrated in California and Texas.

What is the gender split and age of Bottled water fans?

50.3% of Bottled water fans are female, 49.7% are male, with an average age of 39.4 years.

Which brands do Bottled water fans like most?

Bottled water fans show strongest brand affinity for UNITED COLORS OF BENETTON (25.29×), Water bottle (6.3×), and Water purification (7.56×) over the country average.

Where do Bottled water fans live in United States?

Bottled water fans in United States are most concentrated in California (reach 524,015), Texas (reach 445,868), and Florida (reach 385,211). These three regions account for the largest share of the active audience.

What other brands do Bottled water fans also like?

Beyond Bottled water itself, the audience over-indexes on Water bottle (6.3×), Water purification (7.56×), Skill (1.88×), and Water (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bottled water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.