Rascasse Audience Intelligence

Bottled water Audience in Germany

A data profile of the people who buy, follow and care about Bottled water in Germany — modelled from more than twelve digital signal sources. Bottled water has an estimated audience of 584,724 people in Germany.

#25among Beverage in Germany#4296among Topic in Germany#489in Food & Beverages

The average Bottled water fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Groovy (programming language), One Flew Over the Cuckoo's Nest (film), Rossmann, with strongest over-indexing on Groovy (programming language) (7.16× the country average).

Demographically, the Bottled water audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bottled water fan in Germany is balanced, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Groovy (programming language).

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bottled water profile in Germany.

Audience size
585K
in Germany
Gender
53.9%♀
46.1% male
Age
40.0
average years
Country rank
#10333
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bottled water fans

53.9% are female, 46.1% are male, average age 40.0.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Bottled water audience in Germany
MetricValue
Female53.9%
Male46.1%
Average age40.0
Estimated audience size584,724
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Bottled water audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Bottled water audience comes from Germany.

Worldwide audience distribution share by country for Bottled water
CountryShare
United States25.4%
Japan7.3%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bottled water audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bottled water fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.21×
02Berlin~30K1.17×
03Saarland~8K1.10×
04Hamburg~10K1.09×
05Hessen~50K1.05×
06Nordrhein-Westfalen~100K1.02×
07Bayern~90K1.00×
08Mecklenburg-Vorpommern~10K0.98×
09Thüringen~10K0.97×
10Niedersachsen~50K0.96×
11Rheinland-Pfalz~30K0.94×
12Brandenburg~20K0.94×
13Sachsen-Anhalt~10K0.93×
14Baden-Württemberg~70K0.91×
15Sachsen~30K0.91×
16Schleswig-Holstein~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Bottled water, Germany
0.89×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bottled water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bottled water audience
#·InterestCategoryAffinity×
01The Lovely Bones (film)Movies & TV22.68×
02One Flew Over the Cuckoo's Nest (film)Movies & TV21.19×
03Stanley TucciMovies & TV18.96×
04Hydro FlaskHome & Garden16.27×
05Water bottleFood & Beverages10.54×
06GerolsteinerFood & Beverages8.68×
07DishwasherHome & Garden8.34×
08The One (2001 film)Movies & TV7.49×
09Groovy (programming language)Technology & Electronics7.16×
10Fresh waterFood & Beverages6.80×
11LovingMusic & Radio6.50×
12LaundryHome & Garden3.35×
13Handmade CraftsKids & Family2.87×
14Architecture & DesignBusiness & Career2.46×
15RossmannShopping2.31×
16Galatasaray S.K.Sports2.26×
17ImmobilienBusiness & Career2.22×
18ImmoScout24Home & Garden2.14×
19TK MaxxShopping1.88×
20Google MapsInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bottled water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bottled water audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.35×
Price SensitivityPREMIUM1.27×
Design AffinityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bottled water audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
SpiritualityBALANCE0.53×
ExtroversionTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bottled water have in Germany?

Bottled water has an estimated audience of 584,724 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bottled water fans?

53.9% of Bottled water fans are female, 46.1% are male, with an average age of 40.0 years.

03

Which brands do Bottled water fans like most?

Bottled water fans show strongest brand affinity for Groovy (programming language) (7.16×), One Flew Over the Cuckoo's Nest (film) (21.19×), and Rossmann (2.31×) over the country average.

04

Where do Bottled water fans live in Germany?

Bottled water fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bottled water fans also like?

Beyond Bottled water itself, the audience over-indexes on One Flew Over the Cuckoo's Nest (film) (21.19×), Rossmann (2.31×), Water bottle (10.54×), and Dishwasher (8.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Bottled water audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bottled water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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