Bottled water Audience in Germany
Bottled water has an estimated audience of 584,724 people in Germany. 53.9% are female, 46.1% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Groovy (programming language), Rossmann, Water bottle, Dishwasher, ImmoScout24.
The average Bottled water fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Groovy (programming language), Rossmann, Water bottle, with strongest over-indexing on Groovy (programming language) (7.16× the country average). Demographically, the Bottled water audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Bottled water fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 40.0 |
| Estimated audience size | 584,724 |
Audience persona
The typical Bottled water fan in Germany is balanced, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Groovy (programming language).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 139,875 | 1.09× |
| Bayern | 97,889 | 1.04× |
| Baden-Württemberg | 74,129 | 0.93× |
| Niedersachsen | 59,356 | 1.05× |
| Hessen | 48,912 | 1.1× |
| Berlin | 36,261 | 1.39× |
| Rheinland-Pfalz | 26,557 | 0.91× |
| Sachsen | 24,509 | 0.85× |
| Hamburg | 16,781 | 1.27× |
| Schleswig-Holstein | 14,819 | 0.71× |
| Brandenburg | 14,813 | 0.82× |
| Thüringen | 12,992 | 0.87× |
| Sachsen-Anhalt | 10,514 | 0.69× |
| Mecklenburg-Vorpommern | 7,768 | 0.7× |
| Saarland | 7,722 | 1.08× |
| Bremen | 7,578 | 1.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Groovy (programming language) | 7.16× | Technology & Electronics |
| Rossmann | 2.31× | Shopping |
| Water bottle | 10.54× | Food & Beverages |
| Dishwasher | 8.34× | Home & Garden |
| ImmoScout24 | 2.14× | Home & Garden |
| The Lovely Bones (film) | 22.68× | Movies & TV |
| Gerolsteiner | 8.68× | Food & Beverages |
| Galatasaray S.K. | 2.26× | Sports |
| Stanley Tucci | 18.96× | Movies & TV |
| The One (2001 film) | 7.49× | Movies & TV |
| Architecture & Design | 2.46× | Business & Career |
| TK Maxx | 1.88× | Shopping |
| Fresh water | 6.8× | Food & Beverages |
| Laundry | 3.35× | Home & Garden |
| Hydro Flask | 16.27× | Home & Garden |
| Handmade Crafts | 2.87× | Kids & Family |
| Google Maps | 1.53× | Internet & Social Media |
| Immobilien | 2.22× | Business & Career |
| Coffeehouses | 1.7× | Food & Beverages |
| Rice cooker | 10.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.85 |
| DIY Mentality | THRILL | 2.2 |
| Quality Awareness | PREMIUM | 2.14 |
| Early Adopter Mentality | POWER | 1.9 |
| Convenience Orientation | PREMIUM | 1.86 |
| Healthy Lifestyle | BALANCE | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 7.3% |
| Italy | 4.1% |
See Bottled water audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Bottled water have in Germany?
Bottled water has an estimated audience of 584,724 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bottled water fans?
53.9% of Bottled water fans are female, 46.1% are male, with an average age of 40.0 years.
Which brands do Bottled water fans like most?
Bottled water fans show strongest brand affinity for Groovy (programming language) (7.16×), Rossmann (2.31×), and Water bottle (10.54×) over the country average.
Where do Bottled water fans live in Germany?
Bottled water fans in Germany are most concentrated in Nordrhein-Westfalen (reach 139,875), Bayern (reach 97,889), and Baden-Württemberg (reach 74,129). These three regions account for the largest share of the active audience.
What other brands do Bottled water fans also like?
Beyond Bottled water itself, the audience over-indexes on Rossmann (2.31×), Water bottle (10.54×), Dishwasher (8.34×), and ImmoScout24 (2.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bottled water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.