Rascasse Audience Intelligence

Gerolsteiner Target Market in Germany

A data profile of the people who buy, follow and care about Gerolsteiner in Germany — modelled from more than twelve digital signal sources. Gerolsteiner has an estimated audience of 804,184 people in Germany.

#2among Mineral water in Germany#1027among Brand in Germany#382in Food & Beverages

The average Gerolsteiner fan in Germany is 41.8 years old, balanced, and lives primarily in Rheinland-Pfalz.

The audience is concentrated in Rheinland-Pfalz, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Mineral water, Fresh water, Water filter, with strongest over-indexing on Mineral water (31.56× the country average).

Demographically, the Gerolsteiner audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gerolsteiner fan in Germany is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Mineral water.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gerolsteiner profile in Germany.

Audience size
804K
in Germany
Gender
55.0%♀
45.0% male
Age
41.8
average years
Country rank
#7858
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gerolsteiner

55.0% are female, 45.0% are male, average age 41.8.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Gerolsteiner audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age41.8
Estimated audience size804,184
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Gerolsteiner audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Gerolsteiner audience comes from Germany.

Worldwide audience distribution share by country for Gerolsteiner
CountryShare
Germany77.8%
Netherlands5.9%
United States4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gerolsteiner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gerolsteiner customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~300K7.81×
02Nordrhein-Westfalen~200K1.40×
03Saarland~10K1.07×
04Hessen~50K0.88×
05Hamburg~10K0.58×
06Baden-Württemberg~60K0.56×
07Bremen~4K0.56×
08Niedersachsen~40K0.54×
09Berlin~20K0.54×
10Schleswig-Holstein~10K0.49×
11Bayern~60K0.47×
12Thüringen~9K0.47×
13Mecklenburg-Vorpommern~7K0.46×
14Brandenburg~10K0.43×
15Sachsen-Anhalt~9K0.43×
16Sachsen~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Gerolsteiner, Germany
0.42×1.00×7.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gerolsteiner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gerolsteiner audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages31.56×
02Water softeningHome & Garden25.15×
03EvianFood & Beverages22.56×
04Fresh waterFood & Beverages17.15×
05Hydro FlaskHome & Garden16.27×
06Water filterFood & Beverages13.20×
07Rugby World CupSports10.52×
08San PellegrinoFood & Beverages9.45×
09Water pollutionPolitics & Society9.00×
10Bottled waterFood & Beverages8.68×
11Water purificationFood & Beverages6.86×
12Non-alcoholic beverageFood & Beverages5.77×
13HypermarketShopping4.69×
14Private schoolKids & Family3.73×
15NordseeFood & Beverages3.70×
16EssoCars & Mobility3.00×
17Aral AGCars & Mobility2.50×
18Efficient energy useTechnology & Electronics2.43×
19PostbankBusiness & Career2.15×
20REWEShopping2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gerolsteiner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gerolsteiner audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.73×
Convenience OrientationPREMIUM1.68×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gerolsteiner audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
Social Media UsageJOY0.82×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gerolsteiner's target market in Germany?

Gerolsteiner's target market in Germany covers an estimated 804,184 people, concentrated in Rheinland-Pfalz and Nordrhein-Westfalen.

02

What is the gender split and age of Gerolsteiner customers?

55.0% of the Gerolsteiner audience are female, 45.0% are male, with an average age of 41.8 years.

03

Which brands do Gerolsteiner fans like most?

Gerolsteiner fans show strongest brand affinity for Mineral water (31.56×), Fresh water (17.15×), and Water filter (13.2×) over the country average.

04

Where do Gerolsteiner fans live in Germany?

Gerolsteiner fans in Germany are most concentrated in Rheinland-Pfalz (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Gerolsteiner fans also like?

Beyond Gerolsteiner itself, the audience over-indexes on Fresh water (17.15×), Water filter (13.2×), REWE (2.02×), and Non-alcoholic beverage (5.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mineral water audiences in Germany

See Gerolsteiner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gerolsteiner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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