Gerolsteiner Audience in Germany
Gerolsteiner has an estimated audience of 804,876 people in Germany. 54.9% are female, 45.1% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities: Mineral water, Costco, Fresh water, Water filter, REWE.
The average Gerolsteiner fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities include Mineral water, Costco, Fresh water, with strongest over-indexing on Mineral water (25.2× the country average). Demographically, the Gerolsteiner audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Mineral water
Demographics of Gerolsteiner fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.4 |
| Estimated audience size | 804,876 |
Audience persona
The typical Gerolsteiner fan in Germany is balanced, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Mineral water.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 274,636 | 1.56× |
| Rheinland-Pfalz | 232,730 | 5.77× |
| Baden-Württemberg | 72,732 | 0.66× |
| Bayern | 71,447 | 0.55× |
| Hessen | 61,590 | 1× |
| Niedersachsen | 48,900 | 0.63× |
| Berlin | 23,679 | 0.66× |
| Sachsen | 18,618 | 0.47× |
| Schleswig-Holstein | 15,727 | 0.54× |
| Hamburg | 12,189 | 0.67× |
| Saarland | 11,291 | 1.14× |
| Brandenburg | 11,167 | 0.45× |
| Thüringen | 9,730 | 0.47× |
| Sachsen-Anhalt | 8,966 | 0.43× |
| Mecklenburg-Vorpommern | 7,046 | 0.46× |
| Bremen | 3,639 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mineral water | 25.2× | Food & Beverages |
| Costco | 19.53× | Shopping |
| Fresh water | 13.61× | Food & Beverages |
| Water filter | 12.84× | Food & Beverages |
| REWE | 2.09× | Shopping |
| Aral AG | 2.37× | Cars & Mobility |
| Water softening | 25.56× | Home & Garden |
| Zumba Dance | 8.29× | Sports |
| Burger King | 2.24× | Food & Beverages |
| Tagesschau | 1.63× | Movies & TV |
| Efficient energy use | 2.82× | Technology & Electronics |
| Renewable energy | 2.54× | Business & Career |
| Edeka | 1.84× | Shopping |
| Hypermarket | 4.63× | Shopping |
| IKEA | 1.77× | Home & Garden |
| Evian | 22.5× | Food & Beverages |
| Postbank | 2.14× | Business & Career |
| Lidl | 1.6× | Shopping |
| Hygiene | 2.44× | Beauty & Wellness |
| Do it yourself (DIY) | 1.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.82 |
| DIY Mentality | THRILL | 1.71 |
| Quality Awareness | PREMIUM | 1.65 |
| Convenience Orientation | PREMIUM | 1.6 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Design Affinity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.0% |
| Netherlands | 6.0% |
| United States | 4.5% |
See Gerolsteiner audiences in other countries
More Mineral water audiences in Germany
- Bad Pyrmonter (1,080,552)
- Lichtenauer (486,066)
- San Pellegrino (333,773)
- Panna (water) (288,049)
- Volvic (265,033)
Frequently asked questions
How many fans does Gerolsteiner have in Germany?
Gerolsteiner has an estimated audience of 804,876 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Gerolsteiner fans?
54.9% of Gerolsteiner fans are female, 45.1% are male, with an average age of 42.4 years.
Which brands do Gerolsteiner fans like most?
Gerolsteiner fans show strongest brand affinity for Mineral water (25.2×), Costco (19.53×), and Fresh water (13.61×) over the country average.
Where do Gerolsteiner fans live in Germany?
Gerolsteiner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 274,636), Rheinland-Pfalz (reach 232,730), and Baden-Württemberg (reach 72,732). These three regions account for the largest share of the active audience.
What other brands do Gerolsteiner fans also like?
Beyond Gerolsteiner itself, the audience over-indexes on Costco (19.53×), Fresh water (13.61×), Water filter (12.84×), and REWE (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gerolsteiner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.