Panna (water) Audience in Germany
Panna (water) has an estimated audience of 288,049 people in Germany. 41.0% are female, 59.0% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SV Werder Bremen, Spiegel Online, Rossmann, Deichmann, Livemusic.
The average Panna (water) fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SV Werder Bremen, Spiegel Online, Rossmann, with strongest over-indexing on SV Werder Bremen (3.24× the country average). Demographically, the Panna (water) audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Mineral water
Demographics of Panna (water) fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 31.3 |
| Estimated audience size | 288,049 |
Audience persona
The typical Panna (water) fan in Germany is more male, around 31.3 years old, with strong Sustainability tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,597 | 2.64× |
| Bayern | 56,228 | 1.21× |
| Baden-Württemberg | 41,134 | 1.05× |
| Niedersachsen | 28,386 | 1.01× |
| Hessen | 27,999 | 1.28× |
| Rheinland-Pfalz | 17,167 | 1.19× |
| Berlin | 13,389 | 1.04× |
| Sachsen | 11,096 | 0.79× |
| Hamburg | 7,611 | 1.17× |
| Schleswig-Holstein | 7,511 | 0.73× |
| Brandenburg | 5,228 | 0.59× |
| Thüringen | 4,456 | 0.61× |
| Sachsen-Anhalt | 3,511 | 0.47× |
| Saarland | 3,356 | 0.95× |
| Mecklenburg-Vorpommern | 2,716 | 0.49× |
| Bremen | 1,982 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 3.24× | Sports |
| Spiegel Online | 1.92× | News |
| Rossmann | 2.21× | Shopping |
| Deichmann | 2.25× | Shopping |
| Livemusic | 2.74× | Music & Radio |
| Bruce Springsteen | 4.51× | Music & Radio |
| Scorpions (band) | 4.51× | Music & Radio |
| ClickBank | 22.19× | Shopping |
| Dexter (TV series) | 4.51× | Movies & TV |
| Thomann | 3.3× | Shopping |
| AC/DC | 4.51× | Music & Radio |
| BB cream | 4.51× | Beauty & Wellness |
| Bob Dylan | 4.51× | Music & Radio |
| Musical instrument | 2.06× | Music & Radio |
| House music | 1.79× | Music & Radio |
| Primark | 1.77× | Shopping |
| Labrador Retriever | 2.21× | Pets & Animals |
| Shih Tzu | 2.47× | Pets & Animals |
| Natural foods | 2.6× | Food & Beverages |
| Beagle | 2.36× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.51 |
| Early Adopter Mentality | POWER | 1.33 |
| Urban Lifestyle | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.19 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Travelling | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 23.3% |
| Germany | 20.9% |
| United States | 13.0% |
See Panna (water) audiences in other countries
More Mineral water audiences in Germany
- Bad Pyrmonter (1,080,552)
- Gerolsteiner (804,877)
- Lichtenauer (486,066)
- San Pellegrino (333,773)
- Volvic (265,033)
Frequently asked questions
How many fans does Panna (water) have in Germany?
Panna (water) has an estimated audience of 288,049 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Panna (water) fans?
41.0% of Panna (water) fans are female, 59.0% are male, with an average age of 31.3 years.
Which brands do Panna (water) fans like most?
Panna (water) fans show strongest brand affinity for SV Werder Bremen (3.24×), Spiegel Online (1.92×), and Rossmann (2.21×) over the country average.
Where do Panna (water) fans live in Germany?
Panna (water) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,597), Bayern (reach 56,228), and Baden-Württemberg (reach 41,134). These three regions account for the largest share of the active audience.
What other brands do Panna (water) fans also like?
Beyond Panna (water) itself, the audience over-indexes on Spiegel Online (1.92×), Rossmann (2.21×), Deichmann (2.25×), and Livemusic (2.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Panna (water). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.