Rascasse Audience Intelligence

Bad Pyrmonter Target Market in Germany

A data profile of the people who buy, follow and care about Bad Pyrmonter in Germany — modelled from more than twelve digital signal sources. Bad Pyrmonter has an estimated audience of 1,170,874 people in Germany.

#1among Mineral water in Germany#728among Brand in Germany#270in Food & Beverages

The average Bad Pyrmonter fan in Germany is 41.4 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hessen.

Top brand affinities include Mineral water, Bedroom furniture, Tagesschau, with strongest over-indexing on Mineral water (17.38× the country average).

Demographically, the Bad Pyrmonter audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bad Pyrmonter fan in Germany is balanced, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Mineral water.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bad Pyrmonter profile in Germany.

Audience size
1.2M
in Germany
Gender
54.5%♀
45.5% male
Age
41.4
average years
Country rank
#5664
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bad Pyrmonter

54.5% are female, 45.5% are male, average age 41.4.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Bad Pyrmonter audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age41.4
Estimated audience size1,170,874
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Bad Pyrmonter audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

95.3%

of the worldwide Bad Pyrmonter audience comes from Germany.

Worldwide audience distribution share by country for Bad Pyrmonter
CountryShare
Germany95.3%
Netherlands1.1%
Austria0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bad Pyrmonter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bad Pyrmonter customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~600K5.16×
02Nordrhein-Westfalen~500K1.83×
03Bremen~20K1.56×
04Hamburg~30K1.09×
05Schleswig-Holstein~40K0.88×
06Hessen~60K0.71×
07Sachsen-Anhalt~20K0.70×
08Thüringen~20K0.67×
09Mecklenburg-Vorpommern~10K0.63×
10Brandenburg~20K0.57×
11Berlin~30K0.52×
12Rheinland-Pfalz~30K0.50×
13Saarland~6K0.45×
14Sachsen~20K0.40×
15Baden-Württemberg~50K0.32×
16Bayern~50K0.30×
Fig. 06

Affinity by region

Affinity by region — Bad Pyrmonter, Germany
0.30×1.00×5.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bad Pyrmonter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bad Pyrmonter audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages17.38×
02Bedroom furnitureHome & Garden4.33×
03Non-alcoholic beverageFood & Beverages3.61×
04NordseeFood & Beverages2.88×
05Hannover 96Sports2.64×
06LodgingTravel & Leisure2.48×
07Aral AGCars & Mobility2.08×
08TransfermarktSports2.07×
09NatureHome & Garden1.92×
10TargobankBusiness & Career1.88×
11SunExpressTravel & Leisure1.88×
12RB LeipzigSports1.76×
13Müller (company)Food & Beverages1.75×
14TagesschauMovies & TV1.73×
15VacationsTravel & Leisure1.69×
16PostbankBusiness & Career1.66×
17FamilyKids & Family1.61×
18Borussia MönchengladbachSports1.61×
19Netto Marken-DiscountShopping1.50×
20SpasBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bad Pyrmonter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bad Pyrmonter audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.42×
PatriotismCONSERVATISM1.34×
Quality AwarenessPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bad Pyrmonter audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.77×
Sports ActivityPOWER0.84×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bad Pyrmonter's target market in Germany?

Bad Pyrmonter's target market in Germany covers an estimated 1,170,874 people, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Bad Pyrmonter customers?

54.5% of the Bad Pyrmonter audience are female, 45.5% are male, with an average age of 41.4 years.

03

Which brands do Bad Pyrmonter fans like most?

Bad Pyrmonter fans show strongest brand affinity for Mineral water (17.38×), Bedroom furniture (4.33×), and Tagesschau (1.73×) over the country average.

04

Where do Bad Pyrmonter fans live in Germany?

Bad Pyrmonter fans in Germany are most concentrated in Niedersachsen (reach ~600K), Nordrhein-Westfalen (reach ~500K), and Hessen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Bad Pyrmonter fans also like?

Beyond Bad Pyrmonter itself, the audience over-indexes on Bedroom furniture (4.33×), Tagesschau (1.73×), Nature (1.92×), and Family (1.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mineral water audiences in Germany

See Bad Pyrmonter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bad Pyrmonter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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