Volvic Audience in Germany
Volvic has an estimated audience of 265,033 people in Germany. 45.1% are female, 54.9% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Berliner Zeitung, Vapiano, Giotto, Hanuta, ThyssenKrupp.
The average Volvic fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Berliner Zeitung, Vapiano, Giotto, with strongest over-indexing on Berliner Zeitung (71.83× the country average). Demographically, the Volvic audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Mineral water
Demographics of Volvic fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 43.3 |
| Estimated audience size | 265,033 |
Audience persona
The typical Volvic fan in Germany is balanced, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Berliner Zeitung.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,130 | 1.23× |
| Bayern | 42,925 | 1.01× |
| Baden-Württemberg | 42,600 | 1.18× |
| Niedersachsen | 24,474 | 0.95× |
| Hessen | 22,821 | 1.13× |
| Rheinland-Pfalz | 14,408 | 1.09× |
| Berlin | 13,656 | 1.15× |
| Sachsen | 11,952 | 0.92× |
| Schleswig-Holstein | 8,132 | 0.85× |
| Brandenburg | 7,503 | 0.91× |
| Sachsen-Anhalt | 6,867 | 1× |
| Hamburg | 6,427 | 1.07× |
| Thüringen | 5,620 | 0.83× |
| Mecklenburg-Vorpommern | 4,177 | 0.83× |
| Saarland | 3,200 | 0.98× |
| Bremen | 1,977 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Berliner Zeitung | 71.83× | News |
| Vapiano | 83.54× | Food & Beverages |
| Giotto | 123.84× | Food & Beverages |
| Hanuta | 135.99× | Food & Beverages |
| ThyssenKrupp | 46.34× | Business & Career |
| Chios | 193.41× | Travel & Leisure |
| Netto Marken-Discount | 11.41× | Shopping |
| Aral AG | 10.69× | Cars & Mobility |
| Peter Pane | 29.24× | Food & Beverages |
| TNT Serie | 124.83× | Movies & TV |
| Evian | 116.73× | Food & Beverages |
| Hannover Messe | 74.05× | Business & Career |
| Osram | 59.44× | Home & Garden |
| REWE | 6.9× | Shopping |
| Targobank | 11.44× | Business & Career |
| Puy-de-Dôme | 114.9× | Travel & Leisure |
| Mentos | 114.6× | Food & Beverages |
| Superfood | 21.43× | Food & Beverages |
| Celebrations | 46.4× | Food & Beverages |
| Warsteiner | 31.45× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.62 |
| DIY Mentality | THRILL | 1.61 |
| Convenience Orientation | PREMIUM | 1.46 |
| Family Orientation | CONSERVATISM | 1.44 |
| Pet Ownership | JOY | 1.38 |
| Travelling | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 36.8% |
| Germany | 34.9% |
| Switzerland | 4.6% |
See Volvic audiences in other countries
More Mineral water audiences in Germany
- Bad Pyrmonter (1,080,552)
- Gerolsteiner (804,877)
- Lichtenauer (486,066)
- San Pellegrino (333,773)
- Panna (water) (288,049)
Frequently asked questions
How many fans does Volvic have in Germany?
Volvic has an estimated audience of 265,033 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volvic fans?
45.1% of Volvic fans are female, 54.9% are male, with an average age of 43.3 years.
Which brands do Volvic fans like most?
Volvic fans show strongest brand affinity for Berliner Zeitung (71.83×), Vapiano (83.54×), and Giotto (123.84×) over the country average.
Where do Volvic fans live in Germany?
Volvic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,130), Bayern (reach 42,925), and Baden-Württemberg (reach 42,600). These three regions account for the largest share of the active audience.
What other brands do Volvic fans also like?
Beyond Volvic itself, the audience over-indexes on Vapiano (83.54×), Giotto (123.84×), Hanuta (135.99×), and ThyssenKrupp (46.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volvic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.