Rascasse Audience Intelligence

Peter Pane Target Market in Germany

Peter Pane has an estimated audience of 1.7M people in Germany.

#11among Fast food restaurants in Germany
#491among brands in Germany
#193in Food & Beverages

The average Peter Pane fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Peter Pane ranks #12 among the 88 objects in Fast food restaurants in Germany — 25.3× the group median.

Its fans are 0.9 years younger than the group average of 36.9.

Women make up 56.8% of the fan base, 1.4 percentage points more than the group average.

Compared with the other 87 objects in Fast food restaurants, Peter Pane fans stand out for their interest in Volvic, Mon Chéri and Giotto.

Most fans live in Nordrhein-Westfalen, Berlin, Schleswig-Holstein.

Top affinities include Volvic, Mon Chéri, Giotto, with strongest over-indexing on Volvic (29.24× the country average).

Demographically, the Peter Pane audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Peter Pane fan in Germany is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Volvic.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in Germany
Gender
56.8%♀
43.2% male
Age
36.0
average years
Country rank
#3830
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Peter Pane

56.8% are female, 43.2% are male, average age 36.0.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Peter Pane audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age36.0
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Peter Pane audience in Germany
Age bracketShare%
16-2427%
25-3423%
35-4420%
45-5418%
55+11%
Fig. 04

Worldwide distribution

93.3%

of the worldwide Peter Pane audience comes from Germany.

Worldwide audience distribution share by country for Peter Pane
CountryShare
Germany93.3%
Austria3.7%
Italy0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Peter Pane customers by region in Germany
#RegionReachAffinity×
01Hamburg~100K2.93×
02Mecklenburg-Vorpommern~70K2.45×
03Berlin~100K2.03×
04Schleswig-Holstein~100K2.03×
05Sachsen~80K1.03×
06Bremen~10K1.02×
07Sachsen-Anhalt~40K0.87×
08Brandenburg~40K0.78×
09Niedersachsen~100K0.75×
10Thüringen~20K0.57×
11Nordrhein-Westfalen~200K0.51×
12Bayern~100K0.44×
13Hessen~40K0.37×
14Baden-Württemberg~60K0.28×
15Saarland~5K0.25×
16Rheinland-Pfalz~10K0.16×
Fig. 06

Affinity by region

Affinity by region — Peter Pane, Germany
0.16×1.00×2.93×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Peter Pane audience vs. the country average
#·InterestCategoryAffinity×
01VolvicFood & Beverages29.24×
02Mon ChériFood & Beverages25.10×
03GiottoFood & Beverages20.17×
04VapianoFood & Beverages19.49×
05Hannover MesseBusiness & Career14.61×
06Michael SchulteMusic & Radio12.35×
07CheeseburgerFood & Beverages6.29×
08Netto Marken-DiscountShopping3.26×
09TargobankBusiness & Career3.03×
10SunExpressTravel & Leisure2.78×
11NatureHome & Garden2.38×
12FamilyKids & Family2.28×
13VacationsTravel & Leisure2.21×
14EmailTechnology & Electronics2.18×
15Burger KingFood & Beverages2.13×
16German languagePolitics & Society1.74×
17TransfermarktSports1.70×
18Müller (company)Food & Beverages1.63×
19TagesschauMovies & TV1.61×
20GermanyTravel & Leisure1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Peter Pane audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Peter Pane audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Convenience OrientationPREMIUM1.36×
Pet OwnershipJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Peter Pane audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.91×
Risk AppetiteTHRILL0.92×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Peter Pane over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/peter-pane-10005816” · Methodology