Rascasse Audience Intelligence

Peter Pane Target Market in Germany

A data profile of the people who buy, follow and care about Peter Pane in Germany — modelled from more than twelve digital signal sources. Peter Pane has an estimated audience of 1,717,976 people in Germany.

#10among Fast food restaurants in Germany#488among Brand in Germany#191in Food & Beverages

The average Peter Pane fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Schleswig-Holstein.

Top brand affinities include Vapiano, Volvic, Netto Marken-Discount, with strongest over-indexing on Vapiano (19.49× the country average).

Demographically, the Peter Pane audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peter Pane fan in Germany is more female, around 35.4 years old, with strong Indulgence tendencies and a notable affinity for Vapiano.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peter Pane profile in Germany.

Audience size
1.7M
in Germany
Gender
56.8%♀
43.2% male
Age
35.4
average years
Country rank
#3917
Brand in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Peter Pane

56.8% are female, 43.2% are male, average age 35.4.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Peter Pane audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age35.4
Estimated audience size1,717,976
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Peter Pane audience in Germany
Age bracketShare%
16-1927%
20-2923%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

93.2%

of the worldwide Peter Pane audience comes from Germany.

Worldwide audience distribution share by country for Peter Pane
CountryShare
Germany93.2%
Austria3.7%
Italy0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peter Pane audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peter Pane customers by region in Germany
#RegionReachAffinity×
01Hamburg~100K2.93×
02Mecklenburg-Vorpommern~90K2.45×
03Berlin~200K2.03×
04Schleswig-Holstein~100K2.03×
05Sachsen~90K1.03×
06Bremen~20K1.02×
07Sachsen-Anhalt~40K0.87×
08Brandenburg~40K0.78×
09Niedersachsen~100K0.75×
10Thüringen~30K0.57×
11Nordrhein-Westfalen~200K0.51×
12Bayern~100K0.44×
13Hessen~50K0.37×
14Baden-Württemberg~70K0.28×
15Saarland~6K0.25×
16Rheinland-Pfalz~10K0.16×
Fig. 06

Affinity by region

Affinity by region — Peter Pane, Germany
0.16×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peter Pane audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peter Pane audience
#·InterestCategoryAffinity×
01VolvicFood & Beverages29.24×
02Mon ChériFood & Beverages25.10×
03GiottoFood & Beverages20.17×
04VapianoFood & Beverages19.49×
05Hannover MesseBusiness & Career14.61×
06Michael SchulteMusic & Radio12.35×
07CheeseburgerFood & Beverages6.29×
08Netto Marken-DiscountShopping3.26×
09TargobankBusiness & Career3.03×
10SunExpressTravel & Leisure2.78×
11NatureHome & Garden2.38×
12FamilyKids & Family2.28×
13VacationsTravel & Leisure2.21×
14EmailTechnology & Electronics2.18×
15Burger KingFood & Beverages2.13×
16German languagePolitics & Society1.74×
17TransfermarktSports1.70×
18Müller (company)Food & Beverages1.63×
19TagesschauMovies & TV1.61×
20GermanyTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peter Pane audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peter Pane audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Convenience OrientationPREMIUM1.36×
Pet OwnershipJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peter Pane audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.91×
Risk AppetiteTHRILL0.92×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Peter Pane's target market in Germany?

Peter Pane's target market in Germany covers an estimated 1,717,976 people, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Peter Pane customers?

56.8% of the Peter Pane audience are female, 43.2% are male, with an average age of 35.4 years.

03

Which brands do Peter Pane fans like most?

Peter Pane fans show strongest brand affinity for Vapiano (19.49×), Volvic (29.24×), and Netto Marken-Discount (3.26×) over the country average.

04

Where do Peter Pane fans live in Germany?

Peter Pane fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Berlin (reach ~200K), and Schleswig-Holstein (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Peter Pane fans also like?

Beyond Peter Pane itself, the audience over-indexes on Volvic (29.24×), Netto Marken-Discount (3.26×), Mon Chéri (25.1×), and Family (2.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Peter Pane audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peter Pane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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