San Pellegrino Audience in Germany
San Pellegrino has an estimated audience of 333,773 people in Germany. 50.5% are female, 49.5% are male, average age 39.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: FRITZ!Box, Mineral water, Lieferando.de, Esso, Netto Marken-Discount.
The average San Pellegrino fan in Germany is 39.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include FRITZ!Box, Mineral water, Lieferando.de, with strongest over-indexing on FRITZ!Box (11.79× the country average). Demographically, the San Pellegrino audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Mineral water
Demographics of San Pellegrino fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.3 |
| Estimated audience size | 333,773 |
Audience persona
The typical San Pellegrino fan in Germany is balanced, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 69,076 | 1.29× |
| Baden-Württemberg | 64,728 | 1.42× |
| Nordrhein-Westfalen | 52,501 | 0.72× |
| Hessen | 34,551 | 1.36× |
| Niedersachsen | 31,716 | 0.98× |
| Berlin | 20,718 | 1.39× |
| Rheinland-Pfalz | 16,665 | 1× |
| Sachsen | 15,108 | 0.92× |
| Hamburg | 11,388 | 1.51× |
| Schleswig-Holstein | 10,456 | 0.87× |
| Brandenburg | 8,238 | 0.8× |
| Thüringen | 6,106 | 0.72× |
| Sachsen-Anhalt | 5,073 | 0.59× |
| Mecklenburg-Vorpommern | 3,997 | 0.63× |
| Saarland | 3,773 | 0.92× |
| Bremen | 2,562 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 11.79× | Technology & Electronics |
| Mineral water | 18.13× | Food & Beverages |
| Lieferando.de | 5.75× | Food & Beverages |
| Esso | 8.31× | Cars & Mobility |
| Netto Marken-Discount | 3.83× | Shopping |
| AutoScout24 | 3.68× | Cars & Mobility |
| Postbank | 3.86× | Business & Career |
| Holiday cottage | 6.07× | Travel & Leisure |
| Bandy | 15.45× | Sports |
| Deutsche Bank | 4.72× | Business & Career |
| McDonald's | 4.15× | Food & Beverages |
| Air Up | 6.93× | Food & Beverages |
| Aldi | 2.69× | Shopping |
| EBay | 2.69× | Shopping |
| Electronic funds transfer | 3.43× | Business & Career |
| Billiger.de | 7.65× | Shopping |
| KFC | 4.5× | Food & Beverages |
| Edeka | 2.48× | Shopping |
| Aral AG | 2.76× | Cars & Mobility |
| Commerzbank | 2.75× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 7.1 |
| Luxury Orientation | PREMIUM | 2.01 |
| Convenience Orientation | PREMIUM | 2 |
| DIY Mentality | THRILL | 1.83 |
| Design Affinity | PREMIUM | 1.65 |
| Sustainability | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.1% |
| Italy | 9.6% |
| Germany | 7.8% |
See San Pellegrino audiences in other countries
More Mineral water audiences in Germany
- Bad Pyrmonter (1,080,552)
- Gerolsteiner (804,877)
- Lichtenauer (486,066)
- Panna (water) (288,049)
- Volvic (265,033)
Frequently asked questions
How many fans does San Pellegrino have in Germany?
San Pellegrino has an estimated audience of 333,773 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of San Pellegrino fans?
50.5% of San Pellegrino fans are female, 49.5% are male, with an average age of 39.3 years.
Which brands do San Pellegrino fans like most?
San Pellegrino fans show strongest brand affinity for FRITZ!Box (11.79×), Mineral water (18.13×), and Lieferando.de (5.75×) over the country average.
Where do San Pellegrino fans live in Germany?
San Pellegrino fans in Germany are most concentrated in Bayern (reach 69,076), Baden-Württemberg (reach 64,728), and Nordrhein-Westfalen (reach 52,501). These three regions account for the largest share of the active audience.
What other brands do San Pellegrino fans also like?
Beyond San Pellegrino itself, the audience over-indexes on Mineral water (18.13×), Lieferando.de (5.75×), Esso (8.31×), and Netto Marken-Discount (3.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for San Pellegrino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.