Rascasse Audience Intelligence

Lichtenauer Target Market in Germany

A data profile of the people who buy, follow and care about Lichtenauer in Germany — modelled from more than twelve digital signal sources. Lichtenauer has an estimated audience of 452,903 people in Germany.

#3among Mineral water in Germany#1647among Brand in Germany#620in Food & Beverages

The average Lichtenauer fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mineral water, Fresh water, Water softening, with strongest over-indexing on Mineral water (24.22× the country average).

Demographically, the Lichtenauer audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lichtenauer fan in Germany is balanced, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Mineral water.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lichtenauer profile in Germany.

Audience size
453K
in Germany
Gender
53.3%♀
46.7% male
Age
41.0
average years
Country rank
#12697
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lichtenauer

53.3% are female, 46.7% are male, average age 41.0.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Lichtenauer audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age41.0
Estimated audience size452,903
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Lichtenauer audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Lichtenauer audience comes from Germany.

Worldwide audience distribution share by country for Lichtenauer
CountryShare
Germany87.8%
Austria3.9%
France1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lichtenauer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lichtenauer customers by region in Germany
#RegionReachAffinity×
01Sachsen~80K3.60×
02Nordrhein-Westfalen~200K2.18×
03Bayern~200K2.06×
04Baden-Württemberg~100K1.68×
05Thüringen~20K1.26×
06Hessen~30K0.84×
07Sachsen-Anhalt~9K0.75×
08Brandenburg~10K0.70×
09Bremen~3K0.67×
10Niedersachsen~30K0.64×
11Saarland~3K0.57×
12Berlin~10K0.54×
13Rheinland-Pfalz~10K0.52×
14Mecklenburg-Vorpommern~5K0.52×
15Hamburg~5K0.46×
16Schleswig-Holstein~7K0.41×
Fig. 06

Affinity by region

Affinity by region — Lichtenauer, Germany
0.41×1.00×3.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lichtenauer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lichtenauer audience
#·InterestCategoryAffinity×
01Water softeningHome & Garden25.15×
02Mineral waterFood & Beverages24.22×
03EvianFood & Beverages17.20×
04Fresh waterFood & Beverages13.16×
05San PellegrinoFood & Beverages9.45×
06Water filterFood & Beverages9.15×
07Water pollutionPolitics & Society7.01×
08Bottled waterFood & Beverages6.70×
09FC Erzgebirge AueSports5.20×
10Non-alcoholic beverageFood & Beverages4.82×
11HypermarketShopping3.83×
12NordseeFood & Beverages3.14×
13VfL BochumSports2.64×
14EssoCars & Mobility2.61×
15Dynamo DresdenSports2.59×
16Aral AGCars & Mobility2.39×
17Efficient energy useTechnology & Electronics2.17×
18Roland KaiserMusic & Radio2.06×
19PostbankBusiness & Career1.95×
20REWEShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lichtenauer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lichtenauer audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
Quality AwarenessPREMIUM1.56×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lichtenauer audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Social Media UsageJOY0.85×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lichtenauer's target market in Germany?

Lichtenauer's target market in Germany covers an estimated 452,903 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lichtenauer customers?

53.3% of the Lichtenauer audience are female, 46.7% are male, with an average age of 41.0 years.

03

Which brands do Lichtenauer fans like most?

Lichtenauer fans show strongest brand affinity for Mineral water (24.22×), Fresh water (13.16×), and Water softening (25.15×) over the country average.

04

Where do Lichtenauer fans live in Germany?

Lichtenauer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lichtenauer fans also like?

Beyond Lichtenauer itself, the audience over-indexes on Fresh water (13.16×), Water softening (25.15×), FC Erzgebirge Aue (5.2×), and REWE (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mineral water audiences in Germany

See Lichtenauer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lichtenauer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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