Lichtenauer Audience in Germany
Lichtenauer has an estimated audience of 486,066 people in Germany. 53.8% are female, 46.2% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mineral water, Costco, Fresh water, Water softening, F.C. Hansa Rostock.
The average Lichtenauer fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mineral water, Costco, Fresh water, with strongest over-indexing on Mineral water (19.17× the country average). Demographically, the Lichtenauer audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Mineral water
Demographics of Lichtenauer fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 41.8 |
| Estimated audience size | 486,066 |
Audience persona
The typical Lichtenauer fan in Germany is balanced, around 41.8 years old, with strong DIY Mentality tendencies and a notable affinity for Mineral water.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 225,102 | 2.12× |
| Bayern | 114,107 | 1.46× |
| Baden-Württemberg | 89,520 | 1.35× |
| Sachsen | 78,570 | 3.3× |
| Niedersachsen | 36,599 | 0.78× |
| Hessen | 34,545 | 0.93× |
| Thüringen | 15,593 | 1.26× |
| Berlin | 14,214 | 0.65× |
| Rheinland-Pfalz | 13,544 | 0.56× |
| Brandenburg | 10,601 | 0.7× |
| Sachsen-Anhalt | 10,025 | 0.8× |
| Schleswig-Holstein | 6,292 | 0.36× |
| Hamburg | 4,931 | 0.45× |
| Mecklenburg-Vorpommern | 3,916 | 0.42× |
| Bremen | 2,333 | 0.56× |
| Saarland | 1,842 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mineral water | 19.17× | Food & Beverages |
| Costco | 19.53× | Shopping |
| Fresh water | 10.59× | Food & Beverages |
| Water softening | 25.56× | Home & Garden |
| F.C. Hansa Rostock | 3.91× | Sports |
| Zumba Dance | 8.29× | Sports |
| Aral AG | 2.1× | Cars & Mobility |
| REWE | 1.81× | Shopping |
| Dynamo Dresden | 2.66× | Sports |
| Tagesschau | 1.56× | Movies & TV |
| Obi (store) | 1.7× | Shopping |
| FC Erzgebirge Aue | 5.12× | Sports |
| Water filter | 8.8× | Food & Beverages |
| Edeka | 1.63× | Shopping |
| 2. Bundesliga | 1.89× | Sports |
| IKEA | 1.52× | Home & Garden |
| Burger King | 1.86× | Food & Beverages |
| Renewable energy | 2.12× | Business & Career |
| Efficient energy use | 2.33× | Technology & Electronics |
| North Rhine-Westphalia | 1.81× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.62 |
| Sustainability | BALANCE | 1.55 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Quality Awareness | PREMIUM | 1.43 |
| Convenience Orientation | PREMIUM | 1.43 |
| Travelling | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.5% |
| Austria | 3.7% |
| France | 1.3% |
See Lichtenauer audiences in other countries
More Mineral water audiences in Germany
- Bad Pyrmonter (1,080,552)
- Gerolsteiner (804,877)
- San Pellegrino (333,773)
- Panna (water) (288,049)
- Volvic (265,033)
Frequently asked questions
How many fans does Lichtenauer have in Germany?
Lichtenauer has an estimated audience of 486,066 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lichtenauer fans?
53.8% of Lichtenauer fans are female, 46.2% are male, with an average age of 41.8 years.
Which brands do Lichtenauer fans like most?
Lichtenauer fans show strongest brand affinity for Mineral water (19.17×), Costco (19.53×), and Fresh water (10.59×) over the country average.
Where do Lichtenauer fans live in Germany?
Lichtenauer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 225,102), Bayern (reach 114,107), and Baden-Württemberg (reach 89,520). These three regions account for the largest share of the active audience.
What other brands do Lichtenauer fans also like?
Beyond Lichtenauer itself, the audience over-indexes on Costco (19.53×), Fresh water (10.59×), Water softening (25.56×), and F.C. Hansa Rostock (3.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lichtenauer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.