Rascasse Audience Intelligence

Evian Target Market in United States

A data profile of the people who buy, follow and care about Evian in United States — modelled from more than twelve digital signal sources. Evian has an estimated audience of 433,702 people in United States.

#8among Mineral water in United States#4114among Brand in United States#2101in Food & Beverages

The average Evian fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Evian profile in United States.

Audience size
434K
in United States
Gender
47.6%♀
52.4% male
Age
36.9
average years
Country rank
#39760
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Evian

47.6% are female, 52.4% are male, average age 36.9.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Evian audience in United States
MetricValue
Female47.6%
Male52.4%
Average age36.9
Estimated audience size433,702
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Evian audience in United States
Age bracketShare%
16-1920%
20-2927%
30-3921%
40-4919%
50+13%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Evian audience comes from United States.

Worldwide audience distribution share by country for Evian
CountryShare
United States18.4%
Switzerland15.3%
France14.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Evian audience in United States is strongest.

Fig. 05

Top regions by affinity

Evian customers by region in United States
#RegionReachAffinity×
01New York~40K1.52×
02Washington, District of Columbia~2K1.51×
03California~70K1.43×
04Nevada~5K1.23×
05Illinois~20K1.22×
06New Jersey~10K1.22×
07Massachusetts~10K1.21×
08Florida~30K1.20×
09Georgia~20K1.18×
10Alaska~1K1.18×
11Texas~40K1.17×
12Vermont<1K1.15×
13Connecticut~5K1.14×
14Virginia~10K1.13×
15Maryland~8K1.09×
16Hawaii~2K1.07×
17North Carolina~10K1.06×
18Washington~9K1.06×
19Louisiana~6K1.06×
20Rhode Island~1K1.05×
21Pennsylvania~20K1.04×
22Michigan~10K1.03×
23Indiana~8K1.01×
24Alabama~6K1.01×
25Delaware~1K1.01×
26Arizona~9K1.00×
27Tennessee~9K1.00×
28Montana~1K1.00×
29Oregon~5K0.99×
30New Hampshire~2K0.98×
31Maine~2K0.97×
32West Virginia~2K0.96×
33Nebraska~2K0.95×
34Missouri~7K0.94×
35Arkansas~3K0.94×
36Mississippi~3K0.94×
37Kansas~3K0.94×
38Ohio~10K0.93×
39Colorado~6K0.93×
40South Carolina~6K0.92×
41North Dakota<1K0.92×
42Minnesota~6K0.91×
43Oklahoma~4K0.91×
44New Mexico~2K0.91×
45South Dakota<1K0.91×
46Wisconsin~6K0.89×
47Kentucky~5K0.89×
48Iowa~3K0.89×
49Utah~3K0.88×
50Idaho~2K0.87×
Fig. 06

Affinity by region

Affinity by region — Evian, United States
0.87×1.00×1.52×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mineral water audiences in United States

See Evian audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Evian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →