La Croix Audience in United States

La Croix logo

La Croix has an estimated audience of 624,390 people in United States. 49.5% are female, 50.5% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Stamp collecting, Elsword, Regional styles of Mexican music, Historic site, St. Ives.

The average La Croix fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stamp collecting, Elsword, Regional styles of Mexican music, with strongest over-indexing on Stamp collecting (8.1× the country average). Demographically, the La Croix audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Demographics of La Croix fans

Demographic split for La Croix audience in United States
MetricValue
Female49.5%
Male50.5%
Average age33.2
Estimated audience size624,390

Audience persona

The typical La Croix fan in United States is balanced, around 33.2 years old, with strong Sustainability tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for La Croix in United States
RegionReachAffinity
California104,0461.52×
Texas52,5910.98×
Florida48,7431.15×
New York38,2571.1×
Illinois26,6521.28×
Pennsylvania22,3671.06×
Georgia21,2501.1×
Michigan20,1341.23×
North Carolina19,1921.02×
Ohio18,5210.96×
Washington17,6041.41×
Virginia14,5890.96×
New Jersey14,0780.89×
Tennessee13,3971.07×
Arizona12,7161×
Colorado10,9881.12×
Indiana10,8000.95×
Missouri10,2731.02×
Wisconsin10,0791.07×
Massachusetts9,9250.81×
Maryland9,4750.88×
Oregon9,0681.27×
South Carolina8,9990.96×
Minnesota8,6910.97×
Alabama8,6370.99×
Louisiana7,9920.99×
Utah6,8521.23×
Kentucky6,8520.88×
Oklahoma6,5060.94×
Nevada6,0821.01×
Connecticut5,8730.94×
Arkansas5,2551.02×
Hawaii5,1861.93×
Iowa4,9580.96×
Kansas4,7110.96×
Mississippi4,0490.79×
Idaho3,5501.13×
Nebraska3,0250.97×
New Mexico2,5990.83×
Washington, District of Columbia2,2451.2×
West Virginia1,8790.65×
Montana1,7781.03×
New Hampshire1,7410.71×
Maine1,5700.7×
Rhode Island1,3850.7×
Alaska1,3741.03×
Delaware1,2770.74×
South Dakota1,1000.76×
North Dakota9920.77×
Wyoming7000.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for La Croix audience
BrandAffinityCategory
Stamp collecting8.1×Home & Garden
Elsword26.86×Games
Regional styles of Mexican music4.26×Music & Radio
Historic site6.11×Arts & Culture
St. Ives18.6×Travel & Leisure
Product design2.19×Business & Career
Home equity2.13×Home & Garden
Grinch4.24×Movies & TV
Governor of Michigan7.73×Politics & Society
Goop5.41×Internet & Social Media
Keene, New Hampshire20×Travel & Leisure
Alaska1.7×Travel & Leisure
Mothercare3.15×Kids & Family
Mathcore7.76×Music & Radio
Unique Gifts2.16×Shopping
Fairy godmother6.67×Literature
Vocal harmony4.05×Music & Radio
3D printing2.17×Technology & Electronics
Superintendent (education)8.25×Business & Career
Birthday Gifts2.6×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by La Croix audience
TraitClusterScore
SustainabilityBALANCE2.34
LGBTQ+ IdentityOPEN2.06
Urban LifestyleOPEN2.06
IndulgenceJOY2.01
Convenience OrientationPREMIUM1.71
Design AffinityPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for La Croix
CountryShare
France45.0%
United States31.8%
Canada3.4%

See La Croix audiences in other countries

More Mineral water audiences in United States

Frequently asked questions

How many fans does La Croix have in United States?

La Croix has an estimated audience of 624,390 people in United States, concentrated in California and Texas.

What is the gender split and age of La Croix fans?

49.5% of La Croix fans are female, 50.5% are male, with an average age of 33.2 years.

Which brands do La Croix fans like most?

La Croix fans show strongest brand affinity for Stamp collecting (8.1×), Elsword (26.86×), and Regional styles of Mexican music (4.26×) over the country average.

Where do La Croix fans live in United States?

La Croix fans in United States are most concentrated in California (reach 104,046), Texas (reach 52,591), and Florida (reach 48,743). These three regions account for the largest share of the active audience.

What other brands do La Croix fans also like?

Beyond La Croix itself, the audience over-indexes on Elsword (26.86×), Regional styles of Mexican music (4.26×), Historic site (6.11×), and St. Ives (18.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for La Croix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.