Rascasse Audience Intelligence

La Croix Target Market in United States

A data profile of the people who buy, follow and care about La Croix in United States — modelled from more than twelve digital signal sources. La Croix has an estimated audience of 613,108 people in United States.

#6among Mineral water in United States#3345among Brand in United States#1750in Food & Beverages

The average La Croix fan in United States is 33.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Total Wine & More, 7-Eleven, Diet Coke, with strongest over-indexing on Total Wine & More (15.25× the country average).

Demographically, the La Croix audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Croix fan in United States is balanced, around 33.2 years old, with strong Indulgence tendencies and a notable affinity for Total Wine & More.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Croix profile in United States.

Audience size
613K
in United States
Gender
49.5%♀
50.5% male
Age
33.2
average years
Country rank
#32380
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of La Croix

49.5% are female, 50.5% are male, average age 33.2.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for La Croix audience in United States
MetricValue
Female49.5%
Male50.5%
Average age33.2
Estimated audience size613,108
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the La Croix audience in United States
Age bracketShare%
16-1932%
20-2927%
30-3918%
40-4912%
50+10%
Fig. 04

Worldwide distribution

30.8%

of the worldwide La Croix audience comes from United States.

Worldwide audience distribution share by country for La Croix
CountryShare
France44.5%
United States30.8%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Croix audience in United States is strongest.

Fig. 05

Top regions by affinity

La Croix customers by region in United States
#RegionReachAffinity×
01Hawaii~5K1.78×
02California~100K1.44×
03Washington~20K1.33×
04Illinois~30K1.22×
05Oregon~9K1.22×
06Michigan~20K1.18×
07Utah~7K1.17×
08Idaho~4K1.17×
09Washington, District of Columbia~2K1.15×
10Florida~50K1.12×
11Georgia~20K1.09×
12Arkansas~6K1.07×
13Alaska~1K1.07×
14Tennessee~10K1.06×
15Colorado~10K1.06×
16Montana~2K1.05×
17Pennsylvania~20K1.04×
18Wisconsin~10K1.04×
19Alabama~9K1.03×
20Louisiana~8K1.03×
21New York~40K1.02×
22Nebraska~3K1.02×
23North Carolina~20K1.01×
24Missouri~10K1.01×
25Kansas~5K1.00×
26Nevada~6K0.99×
27Iowa~5K0.99×
28Minnesota~9K0.98×
29Oklahoma~7K0.97×
30Virginia~10K0.96×
31Arizona~10K0.96×
32South Carolina~9K0.96×
33Ohio~20K0.94×
34Connecticut~6K0.94×
35Texas~50K0.93×
36Indiana~10K0.92×
37Maryland~10K0.90×
38Kentucky~7K0.90×
39South Dakota~1K0.89×
40North Dakota~1K0.89×
41New Mexico~3K0.87×
42New Jersey~10K0.86×
43Delaware~1K0.86×
44Mississippi~4K0.85×
45Massachusetts~10K0.79×
46West Virginia~2K0.78×
47Rhode Island~2K0.77×
48Vermont<1K0.77×
49New Hampshire~2K0.76×
50Maine~2K0.76×
Fig. 06

Affinity by region

Affinity by region — La Croix, United States
0.76×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Croix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Croix audience
#·InterestCategoryAffinity×
01Diet CokeFood & Beverages31.82×
02Diet sodaFood & Beverages22.69×
03Society6Shopping20.00×
04San PellegrinoFood & Beverages17.22×
05Total Wine & MoreFood & Beverages15.25×
06Michelin GuideFood & Beverages13.61×
07White wineFood & Beverages11.67×
08Red wineFood & Beverages9.31×
097-ElevenShopping7.56×
10Sunday BrunchKids & Family7.17×
11Google EarthInternet & Social Media6.52×
12Outback SteakhouseFood & Beverages5.91×
13Natural foodsFood & Beverages5.38×
14PhilanthropyArts & Culture5.09×
15Virtual realityTechnology & Electronics4.71×
16NASDAQBusiness & Career4.35×
17Soft drinksFood & Beverages3.89×
18SubwayFood & Beverages3.23×
19Pizza HutFood & Beverages3.11×
20McDonald'sFood & Beverages2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Croix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Croix audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.38×
Urban LifestyleOPEN2.26×
Convenience OrientationPREMIUM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Croix audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
IndividualismJOY0.87×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is La Croix's target market in United States?

La Croix's target market in United States covers an estimated 613,108 people, concentrated in California and Texas.

02

What is the gender split and age of La Croix customers?

49.5% of the La Croix audience are female, 50.5% are male, with an average age of 33.2 years.

03

Which brands do La Croix fans like most?

La Croix fans show strongest brand affinity for Total Wine & More (15.25×), 7-Eleven (7.56×), and Diet Coke (31.82×) over the country average.

04

Where do La Croix fans live in United States?

La Croix fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do La Croix fans also like?

Beyond La Croix itself, the audience over-indexes on 7-Eleven (7.56×), Diet Coke (31.82×), Diet soda (22.69×), and White wine (11.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See La Croix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for La Croix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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