Hint Water Audience in United States

Hint Water logo

Hint Water has an estimated audience of 875,007 people in United States. 61.9% are female, 38.1% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Arco Iris, Pillow, South Asian cuisine, Natural rubber.

The average Hint Water fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Arco Iris, Pillow, with strongest over-indexing on Mothercare (14.59× the country average). Demographically, the Hint Water audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beverage

Demographics of Hint Water fans

Demographic split for Hint Water audience in United States
MetricValue
Female61.9%
Male38.1%
Average age40.0
Estimated audience size875,007

Audience persona

The typical Hint Water fan in United States is more female, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Hint Water in United States
RegionReachAffinity
California101,9001.06×
Texas71,9710.96×
Florida58,6670.99×
New York55,1481.13×
Pennsylvania37,8191.28×
Ohio35,4861.32×
Illinois32,5291.12×
Michigan28,5721.25×
North Carolina28,1901.07×
New Jersey23,2331.04×
Georgia23,1100.86×
Virginia20,9010.98×
Arizona20,0871.12×
Massachusetts18,5211.07×
Tennessee17,8251.02×
Indiana17,1311.07×
Wisconsin15,5021.18×
Missouri15,2261.08×
Washington15,0470.86×
Maryland14,4690.96×
South Carolina13,6491.04×
Minnesota13,4501.07×
Colorado12,7960.93×
Alabama12,6981.04×
Connecticut10,6791.22×
Louisiana10,5100.93×
Kentucky10,4650.95×
Oklahoma9,8851.02×
Oregon8,9120.89×
Arkansas8,4451.17×
Nevada7,9700.94×
Iowa7,4521.03×
Kansas6,5540.95×
Utah6,3050.8×
Mississippi6,2800.87×
West Virginia4,9401.21×
New Hampshire4,8241.4×
Nebraska4,2480.97×
Maine4,0091.28×
Idaho3,8490.88×
New Mexico3,5080.8×
Rhode Island3,0571.1×
Delaware2,5781.07×
Montana2,1050.87×
South Dakota1,9200.95×
North Dakota1,7850.99×
Washington, District of Columbia1,7150.65×
Hawaii1,3630.36×
Vermont1,3200.86×
Wyoming1,1680.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hint Water audience
BrandAffinityCategory
Mothercare14.59×Kids & Family
Arco Iris24.58×Music & Radio
Pillow2.17×Home & Garden
South Asian cuisine7.03×Food & Beverages
Natural rubber1.63×Cars & Mobility
3D printing1.97×Technology & Electronics
Jesse Plemons2.62×Movies & TV
Iowa River18.91×Travel & Leisure
Manual labour4.64×Business & Career
Experiential gifts5.25×Shopping
Mount Kilimanjaro10.98×Travel & Leisure
edureka23.53×Business & Career
Kansas1.67×Travel & Leisure
Boracay5.71×Travel & Leisure
Cachorro3.22×Pets & Animals
English literature4.06×Literature
Certified diabetes educator7.75×Business & Career
Nebraska Cornhuskers football2×Sports
JDSU1.61×Business & Career
JC Whitney8.27×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hint Water audience
TraitClusterScore
Family OrientationCONSERVATISM2.09
Design AffinityPREMIUM1.9
SustainabilityBALANCE1.85
Healthy LifestyleBALANCE1.64
IndulgenceJOY1.59
Convenience OrientationPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Hint Water
CountryShare
United States98.1%
India1.5%
Mexico0.3%

See Hint Water audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Hint Water have in United States?

Hint Water has an estimated audience of 875,007 people in United States, concentrated in California and Texas.

What is the gender split and age of Hint Water fans?

61.9% of Hint Water fans are female, 38.1% are male, with an average age of 40.0 years.

Which brands do Hint Water fans like most?

Hint Water fans show strongest brand affinity for Mothercare (14.59×), Arco Iris (24.58×), and Pillow (2.17×) over the country average.

Where do Hint Water fans live in United States?

Hint Water fans in United States are most concentrated in California (reach 101,900), Texas (reach 71,971), and Florida (reach 58,667). These three regions account for the largest share of the active audience.

What other brands do Hint Water fans also like?

Beyond Hint Water itself, the audience over-indexes on Arco Iris (24.58×), Pillow (2.17×), South Asian cuisine (7.03×), and Natural rubber (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hint Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.