Rascasse Audience Intelligence

Hint Water Target Market in United States

A data profile of the people who buy, follow and care about Hint Water in United States — modelled from more than twelve digital signal sources. Hint Water has an estimated audience of 901,033 people in United States.

#54among Beverage in United States#2592among Brand in United States#1412in Food & Beverages

The average Hint Water fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Biohacking, CVS Pharmacy, Walgreens, with strongest over-indexing on Biohacking (34.69× the country average).

Demographically, the Hint Water audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hint Water fan in United States is more female, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Biohacking.

Category: Food & Beverages · Type: Brand · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hint Water profile in United States.

Audience size
901K
in United States
Gender
61.9%♀
38.1% male
Age
40.0
average years
Country rank
#25377
Brand in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hint Water

61.9% are female, 38.1% are male, average age 40.0.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Hint Water audience in United States
MetricValue
Female61.9%
Male38.1%
Average age40.0
Estimated audience size901,033
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Hint Water audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Hint Water audience comes from United States.

Worldwide audience distribution share by country for Hint Water
CountryShare
United States95.2%
Canada3.0%
India1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hint Water audience in United States is strongest.

Fig. 05

Top regions by affinity

Hint Water customers by region in United States
#RegionReachAffinity×
01New Hampshire~5K1.36×
02Pennsylvania~40K1.31×
03Ohio~30K1.27×
04Maine~4K1.25×
05Connecticut~10K1.24×
06West Virginia~5K1.24×
07Michigan~30K1.22×
08Wisconsin~20K1.20×
09Rhode Island~3K1.10×
10Arkansas~8K1.09×
11New York~50K1.08×
12Massachusetts~20K1.08×
13Delaware~3K1.08×
14Minnesota~10K1.07×
15Arizona~20K1.06×
16Illinois~30K1.05×
17Indiana~20K1.05×
18Missouri~10K1.04×
19California~100K1.03×
20Iowa~7K1.03×
21Oklahoma~10K1.02×
22New Jersey~20K1.01×
23Tennessee~20K1.01×
24South Carolina~10K1.01×
25North Dakota~2K1.01×
26North Carolina~30K1.00×
27Alabama~10K0.99×
28Idaho~4K0.99×
29Montana~2K0.98×
30South Dakota~2K0.98×
31Nebraska~4K0.97×
32Vermont~1K0.97×
33Kentucky~10K0.96×
34Maryland~10K0.95×
35Nevada~8K0.95×
36Kansas~7K0.95×
37Florida~50K0.93×
38Oregon~9K0.93×
39Virginia~20K0.92×
40Colorado~10K0.92×
41Texas~70K0.91×
42Louisiana~10K0.91×
43Washington~20K0.89×
44New Mexico~4K0.88×
45Mississippi~6K0.87×
46Georgia~20K0.83×
47Utah~6K0.82×
48Alaska~1K0.78×
49Washington, District of Columbia~2K0.73×
50Hawaii~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Hint Water, United States
0.64×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hint Water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hint Water audience
#·InterestCategoryAffinity×
01BiohackingTechnology & Electronics34.69×
02Ninja WarriorSports29.01×
03Fiji WaterFood & Beverages25.15×
04Stacy KeiblerMovies & TV23.58×
05Changing HabitsHealth22.16×
06LithuaniaTravel & Leisure18.51×
07BiodermaBeauty & Wellness15.45×
08NiveaBeauty & Wellness12.18×
09Home2 Suites by HiltonTravel & Leisure12.05×
10TissotFashion & Accessoires11.78×
11La Roche-PosayBeauty & Wellness10.70×
12CVS PharmacyShopping8.63×
13High-intensity interval trainingSports7.21×
14WalgreensShopping6.73×
15Kiehl'sBeauty & Wellness6.70×
16Lip balmBeauty & Wellness6.52×
17NutritionistFood & Beverages5.86×
18FlightAwareTravel & Leisure5.50×
19Target CorporationShopping2.10×
20Planet FitnessSports1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hint Water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hint Water audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.05×
PatriotismCONSERVATISM2.04×
IndulgenceJOY1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hint Water audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
Early Adopter MentalityPOWER0.92×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hint Water's target market in United States?

Hint Water's target market in United States covers an estimated 901,033 people, concentrated in California and Texas.

02

What is the gender split and age of Hint Water customers?

61.9% of the Hint Water audience are female, 38.1% are male, with an average age of 40.0 years.

03

Which brands do Hint Water fans like most?

Hint Water fans show strongest brand affinity for Biohacking (34.69×), CVS Pharmacy (8.63×), and Walgreens (6.73×) over the country average.

04

Where do Hint Water fans live in United States?

Hint Water fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hint Water fans also like?

Beyond Hint Water itself, the audience over-indexes on CVS Pharmacy (8.63×), Walgreens (6.73×), Changing Habits (22.16×), and Stacy Keibler (23.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hint Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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