Rascasse Audience Intelligence

Skippy (peanut butter) Target Market in United States

A data profile of the people who buy, follow and care about Skippy (peanut butter) in United States — modelled from more than twelve digital signal sources. Skippy (peanut butter) has an estimated audience of 493,790 people in United States.

#3796among Brand in United States#1965in Food & Beverages

The average Skippy (peanut butter) fan in United States is 36.4 years old, more female, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Illinois.

Top brand affinities include The UPS Store, FedEx, Auntie Anne's, with strongest over-indexing on The UPS Store (6.45× the country average).

Demographically, the Skippy (peanut butter) audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skippy (peanut butter) fan in United States is more female, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for The UPS Store.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skippy (peanut butter) profile in United States.

Audience size
494K
in United States
Gender
57.7%♀
42.3% male
Age
36.4
average years
Country rank
#36937
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Skippy (peanut butter)

57.7% are female, 42.3% are male, average age 36.4.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Skippy (peanut butter) audience in United States
MetricValue
Female57.7%
Male42.3%
Average age36.4
Estimated audience size493,790
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Skippy (peanut butter) audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

49.9%

of the worldwide Skippy (peanut butter) audience comes from United States.

Worldwide audience distribution share by country for Skippy (peanut butter)
CountryShare
United States49.9%
United Kingdom6.0%
Australia5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skippy (peanut butter) audience in United States is strongest.

Fig. 05

Top regions by affinity

Skippy (peanut butter) customers by region in United States
#RegionReachAffinity×
01Colorado~60K7.77×
02Illinois~40K2.72×
03Wisconsin~20K2.53×
04Arizona~20K2.22×
05Massachusetts~10K1.51×
06Arkansas~5K1.33×
07Missouri~10K1.26×
08New York~30K1.25×
09Wyoming<1K1.14×
10California~60K1.09×
11Hawaii~2K1.05×
12Nevada~5K0.95×
13Nebraska~2K0.95×
14Pennsylvania~20K0.93×
15New Jersey~10K0.92×
16Louisiana~6K0.92×
17Connecticut~5K0.91×
18Rhode Island~1K0.90×
19Alaska<1K0.90×
20North Dakota<1K0.89×
21South Dakota~1K0.88×
22New Hampshire~2K0.87×
23Montana~1K0.86×
24Delaware~1K0.86×
25Maine~1K0.84×
26Idaho~2K0.83×
27West Virginia~2K0.83×
28Minnesota~6K0.82×
29Mississippi~3K0.80×
30New Mexico~2K0.80×
31Washington, District of Columbia~1K0.80×
32Washington~8K0.79×
33Oregon~4K0.78×
34Iowa~3K0.78×
35Kentucky~5K0.77×
36Utah~3K0.77×
37Kansas~3K0.77×
38Ohio~10K0.76×
39Oklahoma~4K0.76×
40Indiana~7K0.74×
41North Carolina~10K0.71×
42Virginia~8K0.70×
43Tennessee~7K0.70×
44Maryland~6K0.70×
45Alabama~5K0.70×
46Georgia~10K0.69×
47South Carolina~5K0.69×
48Florida~20K0.67×
49Michigan~8K0.66×
50Texas~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Skippy (peanut butter), United States
0.65×1.00×7.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skippy (peanut butter) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skippy (peanut butter) audience
#·InterestCategoryAffinity×
01Jif (peanut butter)Food & Beverages42.49×
02Fiji WaterFood & Beverages27.53×
03Auntie Anne'sFood & Beverages18.79×
04PeanutsLiterature12.50×
05Titanic (1997 film)Movies & TV12.32×
06Peanut butterFood & Beverages7.64×
07The UPS StoreShopping6.45×
08FedExBusiness & Career5.86×
09QVCMovies & TV5.71×
10Weather forecastingHome & Garden4.99×
11Office DepotShopping4.87×
12Pizza HutFood & Beverages4.29×
13Renewable energyBusiness & Career4.16×
14Discount storesShopping4.05×
15SubwayFood & Beverages4.04×
16McDonald'sFood & Beverages3.14×
17Domino's PizzaFood & Beverages3.08×
18Mortgage loansBusiness & Career2.93×
19PinterestInternet & Social Media2.72×
20Dollar GeneralShopping2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skippy (peanut butter) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skippy (peanut butter) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.47×
Family OrientationCONSERVATISM2.33×
Price SensitivityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skippy (peanut butter) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Skippy (peanut butter)'s target market in United States?

Skippy (peanut butter)'s target market in United States covers an estimated 493,790 people, concentrated in Colorado and California.

02

What is the gender split and age of Skippy (peanut butter) customers?

57.7% of the Skippy (peanut butter) audience are female, 42.3% are male, with an average age of 36.4 years.

03

Which brands do Skippy (peanut butter) fans like most?

Skippy (peanut butter) fans show strongest brand affinity for The UPS Store (6.45×), FedEx (5.86×), and Auntie Anne's (18.79×) over the country average.

04

Where do Skippy (peanut butter) fans live in United States?

Skippy (peanut butter) fans in United States are most concentrated in Colorado (reach ~60K), California (reach ~60K), and Illinois (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Skippy (peanut butter) fans also like?

Beyond Skippy (peanut butter) itself, the audience over-indexes on FedEx (5.86×), Auntie Anne's (18.79×), Pizza Hut (4.29×), and Jif (peanut butter) (42.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Skippy (peanut butter). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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