Skippy (peanut butter) Audience in United States

Skippy (peanut butter) has an estimated audience of 493,166 people in United States. 57.7% are female, 42.3% are male, average age 36.4. Top regions: California, Illinois, Colorado. Top brand affinities: The UPS Store, Kia Sportage, Dollar General, AutoZone, Peanut butter.

The average Skippy (peanut butter) fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, Colorado. Top brand affinities include The UPS Store, Kia Sportage, Dollar General, with strongest over-indexing on The UPS Store (8.04× the country average). Demographically, the Skippy (peanut butter) audience skews more female with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Skippy (peanut butter) fans

Demographic split for Skippy (peanut butter) audience in United States
MetricValue
Female57.7%
Male42.3%
Average age36.4
Estimated audience size493,166

Audience persona

The typical Skippy (peanut butter) fan in United States is more female, around 36.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Skippy (peanut butter) in United States
RegionReachAffinity
California67,3251.24×
Illinois55,4443.37×
Colorado36,9054.75×
New York33,9861.23×
Texas29,1890.69×
Arizona24,4192.43×
Florida24,3880.73×
Wisconsin19,6972.65×
Massachusetts17,3621.79×
Pennsylvania15,1270.91×
New Jersey12,5691×
North Carolina11,1890.75×
Georgia10,8760.72×
Missouri10,5851.33×
Ohio10,2500.67×
Virginia8,6750.72×
Washington8,4060.85×
Michigan8,3920.65×
Louisiana6,7121.06×
Arkansas6,6261.63×
Indiana6,3100.7×
Tennessee6,3090.64×
Minnesota5,9320.84×
Maryland5,7640.68×
Connecticut4,6300.94×
Nevada4,5980.96×
Kentucky4,5220.73×
South Carolina4,4940.61×
Oregon4,1850.74×
Alabama4,0410.59×
Oklahoma3,6130.66×
Utah3,2230.73×
Iowa2,8140.69×
Kansas2,5850.67×
Mississippi2,5770.63×
Hawaii2,4031.13×
Nebraska1,8070.73×
Idaho1,6890.68×
New Mexico1,6170.65×
New Hampshire1,4760.76×
West Virginia1,3430.58×
Rhode Island1,3060.83×
Maine1,1570.66×
Delaware9840.72×
Washington, District of Columbia9790.66×
Montana7140.52×
South Dakota6730.59×
Wyoming6040.83×
Alaska5960.56×
North Dakota5300.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skippy (peanut butter) audience
BrandAffinityCategory
The UPS Store8.04×Shopping
Kia Sportage20.63×Cars & Mobility
Dollar General3.81×Shopping
AutoZone3.48×Cars & Mobility
Peanut butter9.24×Food & Beverages
Office Depot5.98×Shopping
Electrolux12.57×Home & Garden
Bad Santa21.59×Movies & TV
Stanley Steemer17.27×Home & Garden
Fiji Water22.48×Food & Beverages
Peanuts11.57×Literature
Scooby-Doo3.43×Movies & TV
Family Dollar4.07×Fashion & Accessoires
Florida Panthers8.02×Sports
Asurion14.39×Business & Career
Hobby Lobby2.24×Home & Garden
Best Buy2.29×Shopping
Cool Whip25.33×Food & Beverages
Rubbermaid14.83×Home & Garden
LifeLock16.04×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skippy (peanut butter) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
IndulgenceJOY1.49
Convenience OrientationPREMIUM1.42
ExtroversionTHRILL1.37
Family OrientationCONSERVATISM1.37
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Skippy (peanut butter)
CountryShare
United States49.7%
Australia6.1%
United Kingdom5.9%

See Skippy (peanut butter) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Skippy (peanut butter) have in United States?

Skippy (peanut butter) has an estimated audience of 493,166 people in United States, concentrated in California and Illinois.

What is the gender split and age of Skippy (peanut butter) fans?

57.7% of Skippy (peanut butter) fans are female, 42.3% are male, with an average age of 36.4 years.

Which brands do Skippy (peanut butter) fans like most?

Skippy (peanut butter) fans show strongest brand affinity for The UPS Store (8.04×), Kia Sportage (20.63×), and Dollar General (3.81×) over the country average.

Where do Skippy (peanut butter) fans live in United States?

Skippy (peanut butter) fans in United States are most concentrated in California (reach 67,325), Illinois (reach 55,444), and Colorado (reach 36,905). These three regions account for the largest share of the active audience.

What other brands do Skippy (peanut butter) fans also like?

Beyond Skippy (peanut butter) itself, the audience over-indexes on Kia Sportage (20.63×), Dollar General (3.81×), AutoZone (3.48×), and Peanut butter (9.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skippy (peanut butter). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.